Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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Two mistakes from the US educational publisher would be understandable. Their confidence three months ago? Less soForecasting is difficult, especially about the future, as the old line goes – but is it quite as hard as John Fallon, chief executive of Pearson, makes it seem?Two errors in 2016... Continue reading at The Guardian
[ The Guardian | 2017-01-19 00:00:00 UTC ]
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Canadian businessman F. Ross Johnson, the former RJR Nabisco chief executive depicted as the epitome of corporate greed in the bestselling book and movie "Barbarians at the Gate," has died. He was 85. The Aycock-Riverside Funeral and Cremation Center in Jupiter, Fla., said Johnson died Thursday.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-01-01 00:00:00 UTC ]
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Russia's Eksmo-owned LitRes announces its goal to boost its current 7,000 audiobooks on offer to 50,000 of them—in five years. The post LitRes Chief Has Goal of Dominating Russian Audiobook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-13 00:00:00 UTC ]
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How the 40-year-old business magazine adapted to meet 21st-century market demands. The post Inside Chief Executive’s Data-Driven Evolution appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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Brian O'Leary, a well-known industry consultant who heads up Magellan Media Partners, has been named the new executive director of the Book Industry Study Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-21 00:00:00 UTC ]
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Additionally, Women's Health publisher Laura Frerer-Schmidt promoted to oversee corporate sales. The post Rodale Names Beth Buehler Chief Operating Officer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-09 00:00:00 UTC ]
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Michele Promaulayko returns to take the reins at Cosmopolitan and Seventeen. The post Joanna Coles Named Hearst Magazines Chief Content Officer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
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Publishing vet Keith Grossman has had a busy few years. Just over two years ago, the Condé Nast alum left a more than decade-long career at Wired to join Bloomberg as publisher of Bloomberg Digital and Digital Products. Last fall, he was promoted to Bloomberg Media's U.S. head of sales. And as... Continue reading at AdWeek
[ AdWeek | 2016-08-10 00:00:00 UTC ]
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The publisher has created a new position--v-p of trade sales and marketing--and appointed senior editor Brendan Curry to the post. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-29 00:00:00 UTC ]
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Stephen Lotinga will succeed Richard Mollet as chief executive of the U.K.-based advocacy group for publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-05 00:00:00 UTC ]
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Arts Council England deputy chief executive, Althea Efunshile, will step down from her role in October 2016. Continue reading at The Bookseller
[ The Bookseller | 2015-12-18 00:00:00 UTC ]
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Arnaud de Puyfontaine to take up non-executive role at London-listed technology company immediatelyVivendi chief executive Arnaud de Puyfontaine has been named chairman of Gloo Networks, the London-listed technology company set up to acquire struggling media assets.De Puyfontaine, who used to... Continue reading at The Guardian
[ The Guardian | 2015-12-15 00:00:00 UTC ]
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Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years."When [360i] Chairman... Continue reading at Advertising Age
[ Advertising Age | 2015-09-09 00:00:00 UTC ]
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A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position... Continue reading at Advertising Age
[ Advertising Age | 2015-08-26 00:00:00 UTC ]
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The renowned literary center in downtown Minneapolis announced this morning that Britt Udesen will be its new executive director, succeeding Jocelyn Hale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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He leaves media arm of Thomson Reuters to join international publishing, events and electronic information group which is owned by DMGTAndrew Rashbass, chief executive of Thomson Reuters media arm Reuters, is leaving the company to become executive chairman of DMGT-owned Euromoney.Reuters... Continue reading at The Guardian
[ The Guardian | 2015-04-09 00:00:00 UTC ]
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Reading charity Booktrust has appointed Diana Gerald as its new chief executive. Gerald replaces Viv Bird and will take up the position in March. Gerald joins Booktrust from Ark Schools, an education charity that runs school academies in disadvantaged areas of the country, where she held the... Continue reading at The Bookseller
[ The Bookseller | 2015-01-15 00:00:00 UTC ]
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Darren Henley will take on the role of chief executive of Arts Council England. Henley takes over from Alan Davey, who is leaving the organisation after seven years. Since 1999, Henley has led Global’s Classic FM. He is the author of 27 books about musics and arts, and authored two government... Continue reading at The Bookseller
[ The Bookseller | 2014-12-17 00:00:00 UTC ]
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That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age
[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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