The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with Time Warner. It’s a small vertical integration story of sorts, which doesn’t immediately make sense. The deal itself is something of a Rorschach test. Viewpoints on the issue reflect our viewpoint of the world and interests more than the deal itself. Publishers generally see the deal as a content play – others think it’s about advertising technology. For me, the deal is about personal data meeting video for a multi-screen play. The whole thing shines a light on the future of advertising: a world where it focuses on people, not media; where ads effortlessly move across screens. Related: The future of advertising: what will 2025 look like? Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-05-14 00:00:00 UTC ]
News tagged with:
#ad industry
#time warner
#rorschach test
Booksellers have praised the Foyles bookshop workshop as “inspiring” as the company... Continue reading at The Bookseller
[ The Bookseller | 2013-02-18 00:00:00 UTC ]
More news stories like this |
[PRESSWIRE] 14.02.2013 -- Meeting this week in Brussels, Members of the European Publishers Council criticised the deal between Google and French publishers clinched last week to settle the dispute over copyright, remuneration and article sni ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
More news stories like this |
Over the past eight years, more than 300 Florida middle and high school students graduated from aspiring writer to published author, thanks to the Océ Future Authors Project. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#aspiring writer
#published author
Booksellers, publishers and educators came together yesterday (11th February) in the first Future... Continue reading at The Bookseller
[ The Bookseller | 2013-02-12 00:00:00 UTC ]
More news stories like this |
England footballer Frank Lampard is to write a series of children's books, says publisher Little, Brown. Continue reading at BBC News
[ BBC News | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deal
A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The move got many in the online publishing world fired up—debating whether this was an isolated incident or... Continue reading at AdWeek
[ AdWeek | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#display ads
#ve made
#big investment
#ad business
#cross-media campaigns
New freedoms and the patronage of pro-Democracy politician Aung San Suu Kyi helped Myanmar host its first book festival, where once-banned books were openly on display. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book festival
The year 2012 opened in dramatic fashion with magazine media-related deals. From Hanley Wood’s recapitalization to the final sell-off the remaining segments of what once was the massive Ziff Davis, 2012 saw its fair share of deals that involved traditional media brands as well as the... Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dramatic fashion
#hanley wood
#fair share
#digital properties
Amazon is reportedly readying an advertising push for displays on Kindle e-readers after pitching... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reportedly readying
#kindle e-readers
Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lance armstrong
#book publishers
In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional advertising
#digital publishers
#sponsored content
#alternative route
Titan Books has acquired a military science-fiction thriller, describing it as a “the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#titan books
A new library in Texas appears to be normal, until you realize it doesn’t have any books in it. In Bexar County, Texas, the center of the San Antonio metropolitan area’s breakneck growth, a population boom has left some residents without adequate library access. A new initiative will fill... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple stores
#bexar county
#single book
McDonald's has launched a two-year children’s books campaign, committing to "hand... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books campaign
What is the future of the comic book format? Will it go all digital? Continue its slow decline? Disappear? Or is due for a nostalgic revival like so much else? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#slow decline
#nostalgic revival
Quayside will provide American distribution for the Aurum Publishing Group and Jacqui Small from 2013. The adult titles of Frances Lincoln will be distributed by Quayside as of April 1, 2013. In a separate agreement, Midpoint Trade Books has signed a distribution deal with New Holland UK Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribution deal
#jacqui small
#adult titles
#frances lincoln
It's been quite a year for Newsweek. As the magazine plans for its transition to a digital-only future, you can count the remaining print editions of the storied publication on one hand. It's without question that this fall has been a tough one for the 80 year old magazine, capped by the... Continue reading at AdWeek
[ AdWeek | 2012-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great deal
AOL's Advertising.com Group has named Allie Savarino Kline global cmo as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a b-to-b marketing vet, will come over from 33Across after serving in the same role for the Washington D.C.-based social... Continue reading at AdWeek
[ AdWeek | 2012-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global cmo
#perfect fit
#ned brody
#broad range
#individual brands
Describe what the ideal bookshop of the future looks like to you? Is it big or small? Does it offer ebooks an POD services? Use robot booksellers? Let us know. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#offer ebooks
Foyles asked for advice on designing the bookshop of the future and several notable publishing personalities shared their ideas with Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-12 00:00:00 UTC ]
More news stories like this |