The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with Time Warner. It’s a small vertical integration story of sorts, which doesn’t immediately make sense. The deal itself is something of a Rorschach test. Viewpoints on the issue reflect our viewpoint of the world and interests more than the deal itself. Publishers generally see the deal as a content play – others think it’s about advertising technology. For me, the deal is about personal data meeting video for a multi-screen play. The whole thing shines a light on the future of advertising: a world where it focuses on people, not media; where ads effortlessly move across screens. Related: The future of advertising: what will 2025 look like? Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-05-14 00:00:00 UTC ]
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Publisher Pearson says it has agreed a deal with German media group Bertelsmann to combine their Penguin and Random House businesses. Continue reading at BBC News
[ BBC News | 2012-10-29 00:00:00 UTC ]
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One of the writers behind disaster-prone Spider-Man Broadway musical, Glen Berger, will reveal all in a "fly-on-the-wall" book. Continue reading at BBC News
[ BBC News | 2012-10-24 00:00:00 UTC ]
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Pippa Middleton book: On Thursday her 416-page glossy hardback will be released in Britain. The title of the Pippa Middleton book of recipes and party planning tips? "Celebrate: A Year of British Festivities for Families and Friends" Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-23 00:00:00 UTC ]
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Myriad has signed a third novel by Isabel Ashdown, the author of Glasshopper, the winner of the... Continue reading at The Bookseller
[ The Bookseller | 2012-10-19 00:00:00 UTC ]
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One of Germany’s largest retail groups is changing ownership in a deal that is anxiously... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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Simon & Schuster has signed two more books from YA author Sarah Alderson, also announcing... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Since this spring, a German publisher has been tackling a monster of a new challenge. "He lives in newspapers in the printing plant," explains Eva Fauth, one of his creators. "He sleeps in newspapers, and he eats all the newspapers becaus ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-12 00:00:00 UTC ]
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Sophie McKenzie has signed world rights for two teen novels with Simon & Schuster in a six-... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Sayville, Long Island, October, 2012 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
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French luxury group PPR has confirmed that it will hold a board meeting tomorrow (9th October) to... Continue reading at The Bookseller
[ The Bookseller | 2012-10-09 00:00:00 UTC ]
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Kein & Aber has signed German language rights in Rites by Sophie Coulombeau, the winner of... Continue reading at The Bookseller
[ The Bookseller | 2012-10-09 00:00:00 UTC ]
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The blocking of the merger between Eason and Argosy by the Irish Competition Authority has opened... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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A first novel from Little, Brown¹s editor-in-chief Antonia Hodgson is among the hot deals... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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The Association of American Publishers (AAP) and Google today announced an agreement that marks the end of nearly seven years of litigation, kicked off in 2005, when five members of the organization filed an infringement suit against the online giant. The deal helps bring digitized books and... Continue reading at Engadget
[ Engadget | 2012-10-04 00:00:00 UTC ]
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Pan Macmillan has signed a non-fiction title about the nature of obsession for a significant six-... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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The Albuquerque Publishing Company – the advertising sales, production and distribution agent for New Mexico’s largest and most read newspaper, the Albuquerque Journal – is live with Atex Advertising. The Atex syst ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
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Aurum Press has won a five-way auction for a non-fiction title about the Golden Age of... Continue reading at The Bookseller
[ The Bookseller | 2012-09-27 00:00:00 UTC ]
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Faber has announced a raft of new appointments, and a change in structure, as it seeks to "... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Monica Lewinsky, the former White House intern whose affair with then-President Bill Clinton paralysed the nation, has been shopping a memoir for several weeks, and according to the New York Post, she has apparently sold it for US$12 million (NZ$14.5 million) to an unnamed publisher. Continue reading at Stuff
[ Stuff | 2012-09-24 00:00:00 UTC ]
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The deals between four publishers, Apple and the European Commission over its ebook price-... Continue reading at The Bookseller
[ The Bookseller | 2012-09-20 00:00:00 UTC ]
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