The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with Time Warner. It’s a small vertical integration story of sorts, which doesn’t immediately make sense. The deal itself is something of a Rorschach test. Viewpoints on the issue reflect our viewpoint of the world and interests more than the deal itself. Publishers generally see the deal as a content play – others think it’s about advertising technology. For me, the deal is about personal data meeting video for a multi-screen play. The whole thing shines a light on the future of advertising: a world where it focuses on people, not media; where ads effortlessly move across screens. Related: The future of advertising: what will 2025 look like? Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-05-14 00:00:00 UTC ]
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Bloomsbury has acquired a non-fiction title about Princess Sophia Duleep Singh, the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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Before his death in October of last year, one of Steve Jobs' last big moves was Apple's foray into electronic books. The company announced the platform in March 2010, but the method in which Apple handled its deals with publishers has caught the eye of regulators. The Justice Department plans to... Continue reading at Betanews
[ Betanews | 2012-03-08 00:00:00 UTC ]
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While not a blockbuster year for magazine media M&A, 2011 did have its share of big deals, as well as some that clearly signaled where publishers were placing their bets on future revenues. While Hearst’s purchase of the Hachette brands was the biggest strictly magazine deal of the year, it... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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Billionaire Sam Zell is demanding a share of any money retirees and other creditors may win in lawsuits or legal settlements over the 2007 leveraged buyout he engineered of newspaper publisher Tribune Co. (TRB) The demand, made through the Zell-co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-06 00:00:00 UTC ]
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An Australian group-buying site owned by Microsoft and Nine sold ebook readers bundled with a treasure trove of thousands of pirated books including the full Harry Potter and Lord of the Rings series. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-02-29 00:00:00 UTC ]
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The Orion Publishing Group is to undergo a restructure, with the existing trade division and... Continue reading at The Bookseller
[ The Bookseller | 2012-02-29 00:00:00 UTC ]
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Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and... Continue reading at Crains New York
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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Ebury Press has signed a two-book deal with Jenny Barden, who is this year's organiser of the... Continue reading at The Bookseller
[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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Knox, who had her murder conviction overturned in October, will publish a memoir through HarperCollins. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-02-22 00:00:00 UTC ]
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Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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Harvill Secker has signed a two-book deal with Belfast crime writer Stuart Neville. Publishing... Continue reading at The Bookseller
[ The Bookseller | 2012-02-16 00:00:00 UTC ]
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Bedford Square Books, the ebook and print-on-demand venture set up by the Ed Victor Literary... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Future is encouraging media agencies to probe the numbers its magazine publishing rivals are claiming for their tablet editions, as part of an "educational" initiative to grow the tablet advertising market. Continue reading at Media Week
[ Media Week | 2012-02-13 00:00:00 UTC ]
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HarperCollins has acquired a memoir by choirmaster and star of TV series "The Choir",... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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BBC Books has signed a two-year publishing deal with the BBC's upcoming talent show "The... Continue reading at The Bookseller
[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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Amazon.com has struck a print licensing agreement with Houghton Mifflin Harcourt, which will... Continue reading at The Bookseller
[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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Hot Key Books has signed a one-book deal to publish Sally Gardner's latest title Maggot Moon... Continue reading at The Bookseller
[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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The Booksellers Association is urging members to write to their MPs today expressing their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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An imprint of Penguin Group USA discovered Kerry Schafer after she posted samples on Bookcountry.com, a site that lets writers share their work. Continue reading at The New York Times
[ The New York Times | 2012-01-09 00:00:00 UTC ]
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