The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with Time Warner. It’s a small vertical integration story of sorts, which doesn’t immediately make sense. The deal itself is something of a Rorschach test. Viewpoints on the issue reflect our viewpoint of the world and interests more than the deal itself. Publishers generally see the deal as a content play – others think it’s about advertising technology. For me, the deal is about personal data meeting video for a multi-screen play. The whole thing shines a light on the future of advertising: a world where it focuses on people, not media; where ads effortlessly move across screens. Related: The future of advertising: what will 2025 look like? Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-05-14 00:00:00 UTC ]
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Magazine publisher Future expects to pay out up to £4.9m to cover redundancies and unused property, according to a trading update released today. Continue reading at Media Week
[ Media Week | 2011-09-28 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 27/09/2011 - 15:18 French publisher Flammarion has signed an agreement to sell its electronic titles through Amazon and Apples iBookstore. The publisher is the first in France to sign up with Amazon, just before the Kindle is expected to be... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 22/09/2011 - 15:45 Simon & Schuster UK is publishing a memoir by action movie legend and former governor of California Arnold Schwarzenegger. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-22 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 22/09/2011 - 14:15 Quercus has acquired two books from 26-year-old debut author, Prajwal Parajuly, who becomes the youngest writer at the publisher. Editor in chief Jon Riley bought UK and Commonwealth rights, excluding Canada, to The... Continue reading at The Bookseller
[ The Bookseller | 2011-09-22 00:00:00 UTC ]
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After nearly three years stumping together to get the Google Book Settlement approved, the parties in the scuttled deal are headed for litigation. At a September 15 status conference, Judge Denny Chin adopted a proposed pretrial schedule that, if followed, could have the case fully briefed and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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There is a new tool in the magazine publishing arsenal for delivering new and dynamic content to the readerBUT from the printed magazine! By using your smartphone, you can take a picture of a postage stamp-sized 2D barcode on a printed page of an article (or ad), and suddenly be transported to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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#printed page
Written By: Charlotte Williams Publication Date: Thu, 01/09/2011 - 08:54 Bloomsbury has acquired independent food list Absolute Press, set up by publisher Jon Croft in 1979. Absolute Press specialises in high-end cookery titles, publishing Keith Floyd's first title in 1981. Its titles include... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 31/08/2011 - 15:01 French authors have given a cautious welcome to last weeks agreement for Google to scan out-of-print or unavailable copyrighted books published by the La Martinière group. Although applauding the US giants wish to respect... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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La Martinière will split revenue with the U.S. Internet company from digital sales of out-of-print, copyright-protected works. Continue reading at The New York Times
[ The New York Times | 2011-08-26 00:00:00 UTC ]
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Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times
[ The New York Times | 2011-08-23 00:00:00 UTC ]
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The digital edition of Readers Digest is now available for purchase through the App Store, the publisher announced today. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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SGC Horizon, owner of HousingZone, an online portal for home builders, remodelers and contractors, has teamed with Bizy LLC, operator of co-branded vertical industry deal sites, to launch HousingZone Deals, a site that will offer weekly discounts on building products such as doors, windows,... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 15/08/2011 - 15:45 Sainsburys has signed an exclusive deal with independent publisher Constable & Robinson to sell Joan Collins new book. Publishing director at C&R Andreas Campomar said the company hoped to reach a wider audience for... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 12/08/2011 - 10:54 Pan Macmillan has acquired two novels by Diane Allen, general manager of Magna Large Print books. Publishing director Wayne Brookes acquired UK and Commonwealth rights to For the Sake of Her Children and one other novel... Continue reading at The Bookseller
[ The Bookseller | 2011-08-12 00:00:00 UTC ]
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The Securities and Exchange Commission has charged a California man with insider trading in the run-up to the 2009 Disney-Marvel deal. The SEC says Toby G. Scammell took advantage of his girlfriend, an "extern" working at Disney's corporate strategy department, to learn about the company's $4... Continue reading at AllThingsD
[ AllThingsD | 2011-08-12 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 12/08/2011 - 08:40 The recently appointed children's laureate Julia Donaldson has condemned the "Future Libraries" report as a "cost-cutting exercise" containing among its recommendations some likely to lead to a deterioration of the service.... Continue reading at The Bookseller
[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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Could the Internet giant's deal with Hachette Livre clear a path for a deal to settle longstanding litigation in the United States? Continue reading at The New York Times
[ The New York Times | 2011-08-08 00:00:00 UTC ]
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#media cache
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Magazine publisher Future has appointed a new non-executive chairman, Peter Allen, who will take over from longtime incumbent Roger Parry in the autumn. Continue reading at Media Week
[ Media Week | 2011-08-05 00:00:00 UTC ]
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The tablet has been the latest go-to source for trying to reach personalized content nirvana. And of course it's the magazine format that seems to make the most sense from both a metaphorical and presentation perspective. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-04 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 02/08/2011 - 12:25 The agreement for Google to scan out-of-print French language books for Hachette Livre has been signed, two months later than scheduled. The five-year agreement should have been finalised six months after the memorandum of... Continue reading at The Bookseller
[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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