Is 2D Barcoding in Your Future?

There is a new tool in the magazine publishing arsenal for delivering new and dynamic content to the reader—BUT from the printed magazine! By using your smartphone, you can take a picture of a postage stamp-sized 2D barcode on a printed page of an article (or ad), and suddenly be transported to the magazine’s linked destination. With a 2D bar code, you can: Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]

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Should celebrities narrate their audiobooks? Will Smith and Mel Brooks make the case for yes.

Sometimes stars elevate their works beyond the printed page. Here are three great examples. Continue reading at The Washington Post

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Citing a Natural Brand Extension, Saveur Launches a Wine Club

The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page. The post Citing a Natural Brand Extension, Saveur Launches a Wine Club appeared first on Folio:. Continue reading at Folio Magazine

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BEA 2016: Plucking Stories from Personal Experience

Authors are basically storytellers who do their thing on the printed page (or on your favorite electronic device), instead of around the kitchen table or wherever people gather to swap stories. Continue reading at Publishers Weekly

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Teens prefer the printed page to ebooks

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One-fifth of U.S. adults read ebooks as market booms, survey finds

One in five American adults read an electronic book in the last year, as gift-giving sped the shift away from the printed page, a Pew Research Center survey showed on Wednesday. Continue reading at Baltimore Sun

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Is 2D Barcoding in Your Future?

There is a new tool in the magazine publishing arsenal for delivering new and dynamic content to the reader—BUT from the printed magazine! By using your smartphone, you can take a picture of a postage stamp-sized 2D barcode on a printed page of an article (or ad), and suddenly be transported to... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Report: Tablet Sales to Cut Magazine Paper Use 20 Percent by 2015

Even paper-focused companies are predicting a major fall for the printed page in the coming years. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-22 00:00:00 UTC ]
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Sound + Vision Uses Digital Edition to Expand Editorial

Though many magazines are now in the tablet game, Bonnier’s Sound + Vision is using this opportunity to strengthen content in a way not possible on the printed page. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-29 00:00:00 UTC ]
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