The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with Time Warner. It’s a small vertical integration story of sorts, which doesn’t immediately make sense. The deal itself is something of a Rorschach test. Viewpoints on the issue reflect our viewpoint of the world and interests more than the deal itself. Publishers generally see the deal as a content play – others think it’s about advertising technology. For me, the deal is about personal data meeting video for a multi-screen play. The whole thing shines a light on the future of advertising: a world where it focuses on people, not media; where ads effortlessly move across screens. Related: The future of advertising: what will 2025 look like? Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-05-14 00:00:00 UTC ]
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Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 11/03/2011 - 10:11 Agents have claimed two big-money deals worth £500,000 each, which could mark a return to confidence in the rights market in the crucial weeks ahead of next month's London Book Fair. Simon & Schuster publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Media companies of the future will be organized differently from the way they are now, with much higher capital expense costs and much greater need for in-house digital development skill. That, with some accommodations for varying markets and editorial missions, was essentially the conclusion of... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 10:08 Book Marketing Limited has began new research among publishers to predict what comes next in digital. The provider of market research is working on behalf of Publishing Technology to assess what impact e-publishing is having... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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The decision by the owner of Cosmopolitan to buy Lagardère's international portfolio, and the rights for Elle, reflects the shifting sands of the magazine marketplace. Continue reading at Media Week
[ Media Week | 2011-02-17 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 16/02/2011 - 14:50 Headline fiction publisher at large Martin Fletcher has made two sets of acquisitions, including a debut novel by Cityboy author Geraint Anderson. Fletcher bought UK, Commonwealth, excluding Canada and including ANZ and Europe... Continue reading at The Bookseller
[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 14/02/2011 - 16:10 read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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Magazine publisher Future, owner of Total Film and Classic Rock, has appointed former media investment banker Manjit Wolstenholme as non-executive director. Continue reading at Media Week
[ Media Week | 2011-02-10 00:00:00 UTC ]
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Hearst Corporation, parent to the National Magazine Company, has confirmed for the first time it is no longer in talks to buy BBC Magazines following its Lagardère move. Continue reading at Media Week
[ Media Week | 2011-02-07 00:00:00 UTC ]
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Expect much higher capital expense costs and much greater need for in-house digital development skill. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-05 00:00:00 UTC ]
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By Tim Conneally, Betanews Google on Thursday finally launched a renewed web-based Android Market that integrates with a user's Google account and lets him shop for applications and send them to the various Android-powered devices linked to the account. This new shop marks the industry-wide... Continue reading at Betanews
[ Betanews | 2011-02-05 00:00:00 UTC ]
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By Joe Wilcox, Betanews Apple's approach to magazine and newspaper subscriptions and third-party ebook sales stink of the kind of practices that got Microsoft into trouble with trustbusters on two continents during the late 1990s and early 2000s. A year ago, publishers embraced iPad as the... Continue reading at Betanews
[ Betanews | 2011-02-04 00:00:00 UTC ]
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Written By: Graeme Neill Borders has finally secured an agreement for fresh funding, with GE Capital providing $550m of new cash, but only if publishers stump up $125m. Publishers Weekly reports the troubled retailer has said for the first time that it doesn't rule out the possibility of... Continue reading at The Bookseller
[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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