Daily Mirror publisher's Buzzfeed-style website achieves rapid growth thanks to content including its North-o-MeterUsVsTh3m, the Daily Mirror publisher's Buzzfeed-style social content website, has more than doubled its traffic in a month, hitting 7 million unique users in November.Trinity Mirror said that the massive boost – the site hit 3 million unique users in October – was fuelled by catchy content such as the North-o-Meter, an "uncannily accurate online measuring tool" that tests "how northern" users are.More than 3.8 million people have so far played the game; at one point 20,000 were playing at the same time.The publisher said that the "digital humour and entertainment" brand, which soft launched at the end of May, topped 1 million monthly users for the first time in September.Of the 7 million unique users to visit last month, 57% accessed the site from mobiles or tablets and 43% from desktops.Seven in 10 users accessed UsVsTh3m from the UK with the average time on the site of 6 minutes.Only 2% of traffic came from search engines, showing the power of social media and recommendation in driving the site's growth.70% of visits were from the UK. The average time on the site was six minutes. Just 2% of the traffic came from search engines."This is an amazing achievement by the team to have grown so quickly in such a short space of time and shows the importance of experimentation for publishers," said Trinity Mirror digital product developer Malcolm Coles. "Our next... Continue reading at 'The Guardian'
[ The Guardian | 2013-12-02 00:00:00 UTC ]
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For the first 11 weeks of 2017, the Children’s market is up 2.6% in value, to £46.4m, compared to the same period a year ago. Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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The Quarto Group has agreed a sale of its stake in Hong Kong-based Regent Publishing Services Ltd for $7.0m (£5.6m). Continue reading at The Bookseller
[ The Bookseller | 2017-03-25 00:00:00 UTC ]
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Sales of adult trade books fell 13.1% in October 2016 compared to the same month in 2015, while sales in the children’s/young adult segment rose 1.9%, according to figures released by the AAP as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
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David Walliams’ Blob (HarperCollins Children's) has held the UK Official Top 50 number one spot for a fourth week in a row, the longest run for a World Book Day title since records began. Continue reading at The Bookseller
[ The Bookseller | 2017-03-22 00:00:00 UTC ]
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Legend Press hopes to double its list by 2018, and commissioning editor Lauren Parsons has been on an buying spree. Continue reading at The Bookseller
[ The Bookseller | 2017-03-16 00:00:00 UTC ]
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Loganberry Books in Ohio has reorganised its fiction section so all titles by male writers now have their spines facing the wallA bookshop in Ohio has made a graphic illustration of the position of female writers by leaving only books by women visible to its customers. The change, made to mark... Continue reading at The Guardian
[ The Guardian | 2017-03-08 00:00:00 UTC ]
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An art installation in Boston highlights what's missing in American book culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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Sales of adult trade books fell 1.6% in the first nine months of 2016 compared to the same period in 2015, according to figures released by the AAP as part of its StatShot program. Sales of children’s and young adult books increased 4.9% in the same period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Controversial figure Milo Yiannopoulos' book deadline has been pushed back three months so he can discuss the "insanity of the last few weeks" in the title. Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Sales of books included in Waterstones‘ Children’s Book of the Month promotion in 2016 totalled 327,854 units through Nielsen BookScan, demonstrating the retailer’s influence in shaping the market for Middle Grade titles. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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Publishing executive Will Schwalbe brings back the long tour and will visit 38 bookstores and libraries from January through March to see readers and talk about "Books for Living." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-30 00:00:00 UTC ]
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Sales of adult trade books rose 10.3% in August 2016 over August 2015, but sales of children’s/young adult titles slipped 1.3%, according to figures released by the Association of American Publishers as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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When posting on Facebook, several content mills use multiple domains for the same article. The websites who use this tactic claim they are A/B testing URL names. But most sources suggested that URL names have no effect on user engagement and that using multiple domains can come off like an... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
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Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
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The BBC plans to air a “poignant and humorous” documentary about author Sir Terry Pratchett as well an Imagine programme on Maya Angelou. A 50-minute documentary entitled "Terry Pratchett: Back in Black" will run in early to mid February (yet to be confirmed), telling the bestselling author’s... Continue reading at The Bookseller
[ The Bookseller | 2017-01-13 00:00:00 UTC ]
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Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of... Continue reading at Digiday
[ Digiday | 2017-01-11 00:00:00 UTC ]
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In a letter to employees, HBG CEO Michael Pietsch said that excluding Perseus, profits rose 25%. The increase was higher when Perseus is included. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-04 00:00:00 UTC ]
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The release of Harry Potter and the Cursed Child helped lift sales in the children’s/YA category 31.1% in July over the same month in 2015, according to figures released by the Association of American Publishers as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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Facebook has reported yet another glitch in the data it gives publishers and marketers to understand their activity on the social network.This time Facebook found a problem that gave some publishers inaccurate traffic numbers, underestimating iPhone audiences on certain posts, according to a... Continue reading at Advertising Age
[ Advertising Age | 2016-12-16 00:00:00 UTC ]
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