Daily Mirror publisher's Buzzfeed-style website achieves rapid growth thanks to content including its North-o-MeterUsVsTh3m, the Daily Mirror publisher's Buzzfeed-style social content website, has more than doubled its traffic in a month, hitting 7 million unique users in November.Trinity Mirror said that the massive boost – the site hit 3 million unique users in October – was fuelled by catchy content such as the North-o-Meter, an "uncannily accurate online measuring tool" that tests "how northern" users are.More than 3.8 million people have so far played the game; at one point 20,000 were playing at the same time.The publisher said that the "digital humour and entertainment" brand, which soft launched at the end of May, topped 1 million monthly users for the first time in September.Of the 7 million unique users to visit last month, 57% accessed the site from mobiles or tablets and 43% from desktops.Seven in 10 users accessed UsVsTh3m from the UK with the average time on the site of 6 minutes.Only 2% of traffic came from search engines, showing the power of social media and recommendation in driving the site's growth.70% of visits were from the UK. The average time on the site was six minutes. Just 2% of the traffic came from search engines."This is an amazing achievement by the team to have grown so quickly in such a short space of time and shows the importance of experimentation for publishers," said Trinity Mirror digital product developer Malcolm Coles. "Our next... Continue reading at 'The Guardian'
[ The Guardian | 2013-12-02 00:00:00 UTC ]
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While Facebook might be making strides in clamping down on fake news and shady political ads, there appear to have been holes in its strategy. The UK's Digital, Culture, Media and Sport committee has published data showing that Facebook carried ads... Continue reading at Engadget
[ Engadget | 2018-10-21 00:00:00 UTC ]
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The long-running series in which readers answer other readers’ questions on subjects ranging from trivial flights of fancy to profound scientific conceptsWhy do publishers still insist on releasing books in hardback, sometimes alongside the electronic version, but always months before the... Continue reading at The Guardian
[ The Guardian | 2018-10-08 00:00:00 UTC ]
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As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a... Continue reading at Advertising Age
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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E-textbook platform Bibliotech has raised $4.2m in its latest funding round and plans to double the size of its 15-strong software and sales team in London over the next two years. Continue reading at The Bookseller
[ The Bookseller | 2018-09-11 00:00:00 UTC ]
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Simon & Schuster Children’s and Penguin Random House Children’s picked up two prizes each at this year’s Sainsbury’s Children’s Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2018-08-30 00:00:00 UTC ]
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A 5.3% increase in June bookstore sales over June 2017 was not quite enough to offset a soft start to the year and bookstore sales finished the first half of 2018 with sales down 1.0% compared to a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-15 00:00:00 UTC ]
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Book publishing revenue increased 5.5% in the January to April period over the same period in 2017, according to figures released by the AAP as part of its StatShot statistics program. The year-to-date gains include a 4.4% sales increase in April over April 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-27 00:00:00 UTC ]
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Quercus author Elly Griffiths emerged triumphant at the Dead Good Reader Awards with a double win while Clare Macintosh, C J Tudor, Lee Child and Lisa Jewell also scooped awards. Continue reading at The Bookseller
[ The Bookseller | 2018-07-27 00:00:00 UTC ]
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G2 Entertainment is to rush-release a biography of England captain Harry Kane, following his "incredible" World Cup performance. Continue reading at The Bookseller
[ The Bookseller | 2018-07-24 00:00:00 UTC ]
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G2 Entertainment and St. James's House Publishing are to jointly publish the story of England manager Gareth Southgate next month. Continue reading at The Bookseller
[ The Bookseller | 2018-07-17 00:00:00 UTC ]
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Such a service could go toe-to-toe against Amazon, Netflix, YouTube, and Spotify. Apple has been thinking about bundling together its growing menu of digital content and selling it in a single bundle for a competitive price. The subscription package, according to a new report from the... Continue reading at Fast Company
[ Fast Company | 2018-06-28 00:00:00 UTC ]
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The publisher formed a six-person emerging platforms team to experiment with new products and features. The post Sports publisher theScore’s Facebook Messenger bot has 500,000 monthly users appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-19 00:00:00 UTC ]
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For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but Parse.ly's latest traffic report has a... Continue reading at AdWeek
[ AdWeek | 2018-06-09 00:00:00 UTC ]
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Columbus Monthly, Seattle Met, and 5280 take home coveted General Excellence prizes, while Texas Monthly earns a total of five awards. The post Texas Monthly and 5280 Clean Up at the City and Regional Magazine Awards appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-06 00:00:00 UTC ]
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Chartbeat is publishing new data today that shows that more mobile readers are coming to publishers’ sites and apps directly than from social. The post In the post-Facebook era, publishers see increase in direct traffic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-29 00:00:00 UTC ]
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The Holtzbrinck Publishing Group has doubled its share order in the planned initial public offering of Springer Nature, from €100m to €200m. Continue reading at The Bookseller
[ The Bookseller | 2018-05-09 00:00:00 UTC ]
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The Association of American Pubslishers StatShot program cites 29.7-percent growth over 2016 in downloaded audiobook revenue, despite overall flat performance in publisher revenue in 2017. The post US Publishers’ StatShot 2017 Report: Fifth Year of Double-Digit Audiobooks Growth appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-09 00:00:00 UTC ]
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The millennial-aimed publisher has cut its editorial output by two-thirds and now measures videos and stories based on time spent rather than view counts. The post After years of chasing Facebook traffic, Mic goes for ‘deliberate distribution’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-25 00:00:00 UTC ]
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Allen Lane and Yale University Press (YUP) both have two books apiece on the £40,000 Wolfson History Prize 2018 shortlist, which recognises and celebrates books which combine excellence in historical research with readability for a general audience. Continue reading at The Bookseller
[ The Bookseller | 2018-04-17 00:00:00 UTC ]
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The sale of Waterstones to hedge fund Elliott Advisors is likely to close at the end of this month, The Bookseller understands. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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