UsVsTh3m more than doubles its traffic in a month to 7m

Daily Mirror publisher's Buzzfeed-style website achieves rapid growth thanks to content including its North-o-MeterUsVsTh3m, the Daily Mirror publisher's Buzzfeed-style social content website, has more than doubled its traffic in a month, hitting 7 million unique users in November.Trinity Mirror said that the massive boost – the site hit 3 million unique users in October – was fuelled by catchy content such as the North-o-Meter, an "uncannily accurate online measuring tool" that tests "how northern" users are.More than 3.8 million people have so far played the game; at one point 20,000 were playing at the same time.The publisher said that the "digital humour and entertainment" brand, which soft launched at the end of May, topped 1 million monthly users for the first time in September.Of the 7 million unique users to visit last month, 57% accessed the site from mobiles or tablets and 43% from desktops.Seven in 10 users accessed UsVsTh3m from the UK with the average time on the site of 6 minutes.Only 2% of traffic came from search engines, showing the power of social media and recommendation in driving the site's growth.70% of visits were from the UK. The average time on the site was six minutes. Just 2% of the traffic came from search engines."This is an amazing achievement by the team to have grown so quickly in such a short space of time and shows the importance of experimentation for publishers," said Trinity Mirror digital product developer Malcolm Coles. "Our next... Continue reading at 'The Guardian'

[ The Guardian | 2013-12-02 00:00:00 UTC ]
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BookNet: Canada’s Book Club Memberhips Have Doubled This Year

In its new report on Canadians and book clubs, BookNet reports that celebrity and the search for 'the new Oprah' is not as strong as many might expect. The post BookNet: Canada’s Book Club Memberhips Have Doubled This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-11-25 06:00:25 UTC ]
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In recent memoirs, musicians reveal glamorous tantrums, plenty of drug use and the double-edged sword of fame

Elton John, Rick Ross and Liz Phair have written frank accounts of celebrity life. Continue reading at The Washington Post

[ The Washington Post | 2019-11-13 18:25:08 UTC ]
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Nestlé Is Doubling Down on Ad Tech

Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek

[ AdWeek | 2019-11-13 11:00:00 UTC ]
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Bertelsmann 'confident' at nine-month mark as group revenues grow 3.3%

Penguin Random House's parent company Bertelsmann has expressed confidence it will meet its targets for the full year 2019, reporting a boost in group revenues for the first nine months of 3.3%. Continue reading at The Bookseller

[ The Bookseller | 2019-11-08 00:49:57 UTC ]
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Elphinstone's The Snow Dragon is BA children's book of the month

The Booksellers Association has named Abi Elphinstone’s “captivating” story The Snow Dragon as its book of the month for November.   Continue reading at The Bookseller

[ The Bookseller | 2019-11-01 01:30:17 UTC ]
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Beano launches monthly children’s book club

Beano has launched a new book subscription service for children offering newly published books across a wide range of authors and genres. Continue reading at The Bookseller

[ The Bookseller | 2019-10-23 16:43:46 UTC ]
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Relatives of Canadians killed in Ethiopian Airlines crash arrive home with remains after 7-month wait

Members of several Canadian families who lost loved ones in the Ethiopian Airlines crash last March landed at Toronto’s Pearson International Airport Tuesday morning along with seven caskets carrying the remains of their relatives. Continue reading at CBC

[ CBC | 2019-10-22 17:42:52 UTC ]
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Bernardine Evaristo doubles lifetime sales in five days after joint Booker win

Almost 6,000 copies of Girl, Woman, Other sold in the week after Evaristo’s win alongside Margaret AtwoodBernadine Evaristo’s Girl, Woman, Other more than doubled its lifetime sales in the week following its Booker prize win, with joint winner The Testaments by Margaret Atwood also flying off... Continue reading at The Guardian

[ The Guardian | 2019-10-22 16:25:45 UTC ]
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Hisham Matar Spent ‘A Month in Siena’ Staring at Art

The new book by the Pulitzer Prize-winning author is part travelogue and part art criticism, a reflection on the power of art to affect us deeply. Continue reading at The New York Times

[ The New York Times | 2019-10-22 09:00:11 UTC ]
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Hodder scores double nomination on William Hill Sports Book of the Year Award shortlist

Hodder & Stoughton has scooped two nominations on this year’s William Hill Sports Book of the Year Award shortlist.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-21 17:35:28 UTC ]
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Amazon Charts: Bryson and Pullman double up

Philip Pullman's The Secret Commonwealth (Penguin/David Fickling) has maintained its number one spot in the Amazon Charts' Most-Sold: Fiction top 20 for a second week, while the current UK Official Top 50 number one through Nielsen BookScan's TCM, Bill Bryson's The Body (Transworld), also held... Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 17:51:08 UTC ]
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Mills & Boon partners with Asda for Breast Cancer Awareness Month

Mills & Boon is partnering with Asda for Breast Cancer Awareness Month in October to raise funds and awareness for breast cancer campaign, Tickled Pink, for the second year in a row.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-03 22:33:50 UTC ]
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Double win for Ian Rankin as inaugural Capital Crime festival hailed a success

Six hundred people flocked to London’s inaugural Capital Crime festival over the weekend, with Ian Rankin scooping two awards at the Amazon Publishing Readers’ Awards. Continue reading at The Bookseller

[ The Bookseller | 2019-09-29 16:13:14 UTC ]
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Amazon Charts: Atwood doubles up as Cameron makes his debut

Margaret Atwood's The Testaments (Vintage) has held the Amazon Charts Most-Sold: Fiction number one for a second week, as former prime minister David Cameron makes his debut in the Most-Sold: Non Fiction chart on pre-orders alone.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 09:32:13 UTC ]
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Double nominations for Bloomsbury and Vintage on Baillie Gifford Prize longlist

Bloomsbury and Vintage have scooped double nominations on the 12-strong longlist for this year's Baillie Gifford Prize for Non-Fiction. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 01:20:26 UTC ]
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'Biting' Ian McEwan satire on Brexit to be released this month

Ian McEwan is releasing a new novella at the end of this month, a “biting political satire” on Brexit about a man’s metamorphosis into the Prime Minister, hellbent on carrying out the will of the people. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 00:26:24 UTC ]
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September Is Becoming Just Another Month for Fashion Magazines

The story of shrinking magazines and fewer ad pages is anything but new. However, the lack of transparency in data reporting for print magazines leaves a lot of unanswered questions about how thin things really are. Given that we are no longer able to track and accurately report on ad buys in... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-10 17:08:30 UTC ]
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How (and Why) We’re Celebrating ‘World Kid Lit Month’ in 2019

Since 2016, we've marked "World Kid Lit Month" each September, celebrating translations of children's literature into English. Continue reading at Book Riot

[ Book Riot | 2019-09-08 10:34:21 UTC ]
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