Daily Mirror publisher's Buzzfeed-style website achieves rapid growth thanks to content including its North-o-MeterUsVsTh3m, the Daily Mirror publisher's Buzzfeed-style social content website, has more than doubled its traffic in a month, hitting 7 million unique users in November.Trinity Mirror said that the massive boost – the site hit 3 million unique users in October – was fuelled by catchy content such as the North-o-Meter, an "uncannily accurate online measuring tool" that tests "how northern" users are.More than 3.8 million people have so far played the game; at one point 20,000 were playing at the same time.The publisher said that the "digital humour and entertainment" brand, which soft launched at the end of May, topped 1 million monthly users for the first time in September.Of the 7 million unique users to visit last month, 57% accessed the site from mobiles or tablets and 43% from desktops.Seven in 10 users accessed UsVsTh3m from the UK with the average time on the site of 6 minutes.Only 2% of traffic came from search engines, showing the power of social media and recommendation in driving the site's growth.70% of visits were from the UK. The average time on the site was six minutes. Just 2% of the traffic came from search engines."This is an amazing achievement by the team to have grown so quickly in such a short space of time and shows the importance of experimentation for publishers," said Trinity Mirror digital product developer Malcolm Coles. "Our next... Continue reading at 'The Guardian'
[ The Guardian | 2013-12-02 00:00:00 UTC ]
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Margaret Atwood’s literary agent Karolina Sutton of Curtis Brown has revealed how the agency was besieged by a “carefully orchestrated” campaign by cyber criminals attempting to obtain The Testaments manuscript which “carried on daily for months”. Continue reading at The Bookseller
[ The Bookseller | 2019-09-06 04:22:04 UTC ]
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Driven by a number of acquisitions and hundreds of bestselling books, profits at Penguin Random House jumped 33.0% in the first half of 2019 over the comparable period in 2018 and revenue rose 11.3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-29 04:00:00 UTC ]
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In the first half of 2019 sales of adult books rose 1.4% over the comparable period in 2018, while sales of children/YA books increased 7.4%, according to the AAP. Sales of religious presses, which AAP puts in the trade segment, rose 11.4%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-28 04:00:00 UTC ]
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Orion scooped two prizes at The Book Marketing Society’s latest seasonal awards, with wins for Penguin Random House and Pan Macmillan too. Continue reading at The Bookseller
[ The Bookseller | 2019-08-23 01:57:04 UTC ]
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Lit Lists Kayla E. Ciardi For WLT’s November 2016 issue, author and translator Alison Anderson explores and explains in her essay “Of Gatekeepers and Bedtime Stories: The Ongoing Struggle to Make Women’s Voices Heard”—in an issue devoted exclusively to... Continue reading at World Literature Today
[ World Literature Today | 2019-08-15 14:12:27 UTC ]
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The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
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After making its debut a week ago in second place, L J Ross' Penshaw has now leapfrogged Rachel Abbott's And So It Begins (Wildfire) to claim the Amazon Charts Most-Sold Fiction number one. Continue reading at The Bookseller
[ The Bookseller | 2019-08-06 18:40:21 UTC ]
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By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options. The post Six months in, sports app Otro pivots away from subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-31 04:01:04 UTC ]
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Revenue at Hachette Book Group fell 1.5% in the first half of 2019 compared to a year ago, but profits were up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
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Penguin Random House has revealed its gender pay gap figures nine months early with a largely unchanged balance sheet but with a new initiative which sees all new parents at the company given the opportunity to take 12 months off from next year. Continue reading at The Bookseller
[ The Bookseller | 2019-07-24 23:00:06 UTC ]
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IVP has increased its sales over 16% from last year with a mix of old and new bestsellers, a new distribution partnership, and Amazon’s marketing services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-09 04:00:00 UTC ]
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Bonnier Books UK has scooped books by Formula One star Jenson Button and speedway world champion Tai Woffinden in a sporting double. Continue reading at The Bookseller
[ The Bookseller | 2019-07-08 14:05:40 UTC ]
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For the most part, publishing industry stocks have fallen out of favor with investors, and that look likely to change anytime soon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
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Goldsboro Books has announced the 12-title longlist for the third Glass Bell Award, featuring two titles from Vintage and five debuts including The Tattooist of Auschwitz (Bonnier Zaffre) by Heather Morris. Continue reading at The Bookseller
[ The Bookseller | 2019-07-04 00:51:20 UTC ]
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Less than three years after its acquisition by private equity firm Genesis Park, Texas Monthly is changing hands once again. The Austin-based regional magazine confirmed Tuesday that it's being purchased by billionaire oil heiress Randa Duncan Williams in a deal expected to close on June 30.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-25 20:55:25 UTC ]
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New collections of works by Gregory Orr, Tess Gallagher, Jim Harrison and Drew Pisarra. Continue reading at The Washington Post
[ The Washington Post | 2019-06-24 22:30:02 UTC ]
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Amanda Foster, who has also been in Rogue One and Harry Potter, hopes to shoot for England. Continue reading at BBC News
[ BBC News | 2019-06-13 08:48:58 UTC ]
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Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday
[ Digiday | 2019-06-10 04:02:14 UTC ]
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The momentum around Pride month and the LGBTQ+ community is only growing. More brands than ever are donning rainbows and equal signs, donating to LGBTQ+ causes and launching their own Pride-themed events and merchandise to show their support and connect with people who back the cause. This... Continue reading at Advertising Age
[ Advertising Age | 2019-06-07 18:05:34 UTC ]
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