In the U.K., the number of Facebook Live videos publishers are creating has plateaued, according to SocialBakers data, and reach is also falling. The post UK publishers see Facebook Live viewership stagnate appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-02-28 00:00:00 UTC ]
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The appearance of what appeared to be an hour-long torture video on Facebook Live could undermine efforts to get more brands and publishers to try out the feature.On Wednesday, Chicago police confirmed that they were investigating a disturbing assault that was livestreamed on Facebook's video... Continue reading at Advertising Age
[ Advertising Age | 2017-01-06 00:00:00 UTC ]
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Simon & Schuster UK will not join its US counterpart in publishing a book by controversial right-wing figure Milo Yiannopoulos. Continue reading at The Bookseller
[ The Bookseller | 2017-01-04 00:00:00 UTC ]
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Despite a big-money deal in the US for the Breitbart journalist’s memoir, major UK publishers say they are likely to refuse ‘a toxic book’A week after “alt-right” figurehead and Breitbart editor Milo Yiannopoulos landed a lucrative $250,000 (£203,000) book deal with publisher Simon &... Continue reading at The Guardian
[ The Guardian | 2017-01-04 00:00:00 UTC ]
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Facebook is bullish on the bot, and its partnering with early-adopting brands and publishers to begin to edge commerce inside of Messenger's four walls. For the holiday season, brands like Burberry and Estée Lauder used Facebook Messenger to extend holiday campaigns into interactive experiences... Continue reading at Digiday
[ Digiday | 2016-12-22 00:00:00 UTC ]
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Facebook Live isn't just for video. Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only content into newsfeeds. Similar to Facebook Live videos, users can go live from the Facebook app by pressing a... Continue reading at AdWeek
[ AdWeek | 2016-12-21 00:00:00 UTC ]
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HarperCollins, which launched its daily Facebook Live programming in June and has since reached nearly10 million viewers, kicked off its holiday programming last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading at Digiday
[ Digiday | 2016-12-16 00:00:00 UTC ]
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Facebook has reported yet another glitch in the data it gives publishers and marketers to understand their activity on the social network.This time Facebook found a problem that gave some publishers inaccurate traffic numbers, underestimating iPhone audiences on certain posts, according to a... Continue reading at Advertising Age
[ Advertising Age | 2016-12-16 00:00:00 UTC ]
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On Monday, Instagram rolled out its live video feature to all U.S. users. Although live video already exists on several other platforms, publishers aren't deterred from adopting Instagram Live. Publishers told Digiday that they plan to use Instagram Live to give followers a behind-the-scenes... Continue reading at Digiday
[ Digiday | 2016-12-14 00:00:00 UTC ]
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Report finds that newsbrands generated £4.8bn revenue, supported 87,500 jobs and invested £97m in digital services while holding power to accountThe news publishing industry contributed £5.3bn to the UK economy in 2015, according to a Deloitte report commissioned by the News Media Association... Continue reading at The Guardian
[ The Guardian | 2016-12-14 00:00:00 UTC ]
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Social publishing is becoming a zero-sum game. As media companies clamor for readers on Facebook, Instagram and Snapchat, Twitter is losing the attention battle. Publishers are waking up to the fact that Twitter doesn't have the audience scale, visual storytelling tools and ad products that the... Continue reading at Digiday
[ Digiday | 2016-12-08 00:00:00 UTC ]
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Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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Publishers like Joe Media and Bleacher Report have been testing TV-like programming for Facebook Live. But polished live videos don’t necessarily receive higher viewership or more shares than rawer, conversational ones, and building content worthy of appointment viewing is a big challenge on... Continue reading at Digiday
[ Digiday | 2016-11-29 00:00:00 UTC ]
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Most publishers would agree that Facebook metrics have never been perfect. But the latest blunders have rocked confidence among some big media owners, forcing them to reassess where and how they should be allocating budget and resources to specific social platforms. Others believe the public mea... Continue reading at Digiday
[ Digiday | 2016-11-22 00:00:00 UTC ]
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It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
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Author Sunny Singh calls British publishing ‘pathetic’ as inaugural £1,000 Jhalak prize receives only 51 entriesThe chair of the judges for the inaugural Jhalak prize, the author Sunny Singh, has branded British publishers “pathetic” after the award created to recognise black, Asian and minority... Continue reading at The Guardian
[ The Guardian | 2016-11-19 00:00:00 UTC ]
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The name CrowdTangle may not be familiar to you, but Facebook just snatched up the company to help its publishers track how content moves around the internet. CrowdTangle's platform launched four years ago, giving companies a real-time look at conten... Continue reading at Engadget
[ Engadget | 2016-11-11 00:00:00 UTC ]
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Len Vlahos, a former president of the American Booksellers Association (ABA), has a UK publishing deal for his next children’s book, Life in a Fishbowl. Continue reading at The Bookseller
[ The Bookseller | 2016-11-10 00:00:00 UTC ]
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Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
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The U.S. election is nearly over. Publishers are using reader interest in politics to gain new audiences through live blogging, video and extra print editions, in addition to the standard social media efforts. Sky News is creating an immersive 360-degree video on the insides of election night.... Continue reading at Digiday
[ Digiday | 2016-11-08 00:00:00 UTC ]
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