NPR is producing several live Facebook videos per day. It has a team of 12 overseeing the effort, with some working full-time on Facebook Live. Since going “all out” in May, the publisher has confirmed a few key things: have a real reason to go live; there is an appetite for news and explainer videos; video quality is important but viewers are willing to give some slack; and engagement is more important than view counts. The post Two months in: Four things NPR has learned using Facebook Live appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-07-07 00:00:00 UTC ]
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Facebook Live video has caught fire in the U.S., but in the U.K., the trend has less traction. But this is sure to grow. U.K. publishers are experimenting with Facebook Live video across politics, live-event streaming and, most popularly, in sports. The BBC’s "Match of the Day" was first using... Continue reading at Digiday
[ Digiday | 2016-03-21 00:00:00 UTC ]
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A quarter of the teams competing in this year’s March Madness men’s college basketball tournament have published a live video on Facebook. For many teams, the appeal of Facebook live video is that it’s easy to setup, often requiring only one shooter, and the reach that Facebook can offer as a... Continue reading at Digiday
[ Digiday | 2016-03-19 00:00:00 UTC ]
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“Super Tuesday 2” was a big night for Donald Trump and Hillary Clinton -- and also for news outlets live streaming on Facebook. ABC News, CBS News, NBC News, Univision, The Huffington Post and Vox.com were among the many publishers that published a live stream on the platform on Tuesday in an... Continue reading at Digiday
[ Digiday | 2016-03-16 00:00:00 UTC ]
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It’s not just news publishers and entertainment gossip sites, MLB teams are also in on the Facebook live streaming craze. The appeal for teams like the San Francisco Giants and Detroit Tigers is that Facebook live requires little manpower -- one or two people are enough for a typical broadcast.... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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Facebook has quickly become a major player when it comes to video. Ditto for its live video streaming product, which publishers have started to use to inject some immediacy into their coverage. For FTW, Facebook's live video platform has given it a taste of live broadcast during the NBA All-Star... Continue reading at Digiday
[ Digiday | 2016-02-25 00:00:00 UTC ]
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The desire to scale up and reach millennial readers drove many high-profile publishing deals in 2015. Here are five takeaways from all the activity. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-18 00:00:00 UTC ]
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It's been a big year for Andy Weir, author of acclaimed sci-fi novel The Martian. His bestselling book -- originally published serially for free on his personal website -- was turned into a similarly excellent movie starring Matt Damon and Jessica Ch... Continue reading at Engadget
[ Engadget | 2015-12-03 00:00:00 UTC ]
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When a brand uploads a new video to Facebook, 94 percent of views it generates in the following week happen on that video, says Visible Measures. The stat shows that while video is booming on Facebook, it’s still difficult for brands and publishers to get people to watch their entire library,... Continue reading at Digiday
[ Digiday | 2015-09-21 00:00:00 UTC ]
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On Aug. 24, when Facebook drew 1 billion users on a single day for the first time, the social network's impact on the world of conversation only became more obvious. But what exactly are people using the platform to talk about? To inform our readers, we've started working with Facebook to... Continue reading at AdWeek
[ AdWeek | 2015-09-11 00:00:00 UTC ]
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A woman was held captive in a closet and sexually abused by a Richmond, Calif., man she met on Facebook a year ago, police said. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-23 00:00:00 UTC ]
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As Facebook rolls out its “Instant Articles” initiative, in which news entities such as the New York Times and The Guardian are publishing directly to the social network, instead of just posting links to their own sites, media org ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-16 00:00:00 UTC ]
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When Facebook on Wednesday unveiled its new Instant Articles feature that allows news organizations to publish directly to the social media platform—and, in the process, set off an avalanche of commentary and speculation about the future of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-15 00:00:00 UTC ]
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Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
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PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday
[ Digiday | 2015-04-27 00:00:00 UTC ]
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Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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Reading science fiction, chick lit and fantasy novels by people of colour for a year brought home to me just how white my reading world wasIn 2014, I managed to read 25 novels. All of them were written by people of colour. That was the result of a small challenge I set myself: not to read books... Continue reading at The Guardian
[ The Guardian | 2015-02-20 00:00:00 UTC ]
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Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
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The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-03 00:00:00 UTC ]
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Top executives from the Guardian, Time, USA Today, Atlantic Media's Quartz, the Onion and others took part in panel discussions with Digiday editors on a range of topics, such as applying established journalism techniques to the Web, embracing mobile, the rise of online video, and making... Continue reading at Digiday
[ Digiday | 2014-03-20 00:00:00 UTC ]
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A few key take-aways from DBW 2014: teens aren't reading for fun, ebook sales grow overseas, Wall Street discounts publishing and Amazon is like modern art. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-17 00:00:00 UTC ]
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