Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-24 00:00:00 UTC ]
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VIDEO: Pupils 'spooked' by leading author

Pupils from St Edmund Arrowsmith High School meet author Joseph Delaney and talk to him about his best-selling book The Spook's Apprentice which has just been made into a Hollywood film. Continue reading at BBC News

[ BBC News | 2015-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #best-selling book


VIDEO: The man who turned around Foyles

Sam Husain has fought off the threat of ebooks and online retailers to make Foyles bookshops profitable again. Continue reading at BBC World

[ BBC World | 2015-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sam husain #online retailers


Partnership Continues to Be a Success for SIBA,GABBS

The third joint outing between the Southern Independent Bookstore Alliance and the Great American Bargain Book Show, held last week, led to a bigger turnout for both SIBA's day of member programming, and GABBS's trade show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade show


James Patterson donates more than $1 million to school libraries (+video)

The author also recently donated funds for British and Irish schools as well as independent bookstores. 'I hope we’re able to increase awareness about the vital role that school libraries and librarians play in transforming lives and fostering a love for learning,' Patterson said of his new... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$1 million #irish schools #independent bookstores #increase awareness #vital role #school libraries #librarians play #transforming lives


Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #existential threat #rapid rise #growing challenge #good amount #banner ads #pre-roll ads


Why Branded Content Is Poised to Take Over

As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek

[ AdWeek | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holy grail #commercial space #media property


Post-Censorship, Publishing Continues to Evolve in Burma

At The Irwaddy, U San OO, owner of Seikku Cho Cho publishing house spoke about the development of Burmese publishing, translations and ebooks in the country. The post Post-Censorship, Publishing Continues to Evolve in Burma appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-06 00:00:00 UTC ]
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VIDEO: Children celebrate World Book Day

As millions of children celebrate World Book Day, Tim Muffett has been looking at what makes bedtime reading a best seller. Continue reading at BBC World

[ BBC World | 2015-03-05 00:00:00 UTC ]
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'The Life-Changing Magic of Tidying Up' stays strong on bestseller lists (+video)

'Tidying Up,' which gives readers a one-time solution to de-cluttering their home, has been a mainstay on bestseller lists since its publication. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #life-changing magic #stays strong #one-time solution #bestseller lists


Money, mobile and maturing brands: What else is keeping publishers up at night?

As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday

[ Digiday | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #town hall #digital world #longer apply #sponsor content


Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher #brand strategy #american express #media companies


Stagnito Buys Canadian Brands From Fulcrum Media

Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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Port Dispute Continues to Hamper Book Shipments

As the labor dispute at West Coast ports drags on, publishers face an increased likelihood of delays in receiving shipments from Asian printers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers face


VIDEO: India's chart-topping author Amish Tripathi

Amish Tripathi's Shiva trilogy about the popular Hindu deity has become the fastest selling book series in Indian publishing. Continue reading at BBC World

[ BBC World | 2015-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indian publishing


Magazine Circ Continues Downward Spiral

Publishers are making up for paid circ losses with verified subs though. The post Magazine Circ Continues Downward Spiral appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-13 00:00:00 UTC ]
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AP Expands Live Video Offering as 'Slow Television' Grows Online

The Associated Press (AP) is expanding its live video offering as digital publishers from across the media spectrum look to show more live video online.   Multiple live streams will now be available on AP's digital Video Hub platform, which ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press ap #digital publishers


B.J. Novak's 'The Book with No Pictures' continues to top bestseller lists

As shown by the title, Novak's book for kids contains no illustrations but instead includes funny words that reviews say are sure to get kids giggling. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-06 00:00:00 UTC ]
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Harper Lee 'Mockingbird' sequel greeted with joy – and skepticism (+video)

Harper Lee's second novel 'Go Set a Watchman' was discovered by her attorney. The new novel – a sequel to 'To Kill a Mockingbird' – is due to be published July 14, 2015.   Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sequel greeted #harper lee


Penguin is PRH's 'biggest social media brand'

Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate news #twitter channels


PRH shifts consumer social media to Penguin brand

Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin brand #corporate news #twitter channels #random house