Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-24 00:00:00 UTC ]
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VIDEO: New book 'a major literary event'

Harper Lee, the author of To Kill a Mockingbird, will publish a sequel called Go Set a Watchman. Continue reading at BBC News

[ BBC News | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee


Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #specific product #short order #general motors #real time


Four Questions For...'Girl on the Train' Editor Sarah McGrath

We chatted with the Riverhead editor-in-chief about the thriller's meteoric rise. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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Media Monkey’s Diary: Rebekah Brooks, WIA, Sarah Vine and Snowy

Read Media Monkey’s diary from the Monday print pages• To the Paddy Power Political Book awards 2015 at London’s Imax cinema, where the winners included Guardian cartoonist Martin Rowson, Andrew Marr revealed his next book (presumably another novel because his first one was, er, so remarkable)... Continue reading at The Guardian

[ The Guardian | 2015-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #las vegas


Postmedia Drives Advertising Revenue with Video Partnership

Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market.  Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #$145 million


VIDEO: 'I didn't think anyone would read it'

Helen Macdonald wins the Costa Book Awards Book of the Year 2014 for her book H is for Hawk. Continue reading at BBC News

[ BBC News | 2015-01-28 00:00:00 UTC ]
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Conde Nast Editors to Create Articles, Videos for Advertisers

Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age

[ Advertising Age | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sea change #advertising content #tom wallace #editor called #magna carta #native ads


Comics Legend Stan Lee Is First Person To Upload Video To LiveJournal

Native video support is here, true believers!From being a comic book innovator to the only person to appear onscreen in every Marvel Universe movie, Stan Lee has had a lot of firsts in his life. This week he added another to the list—becoming the first person to upload a video to the blogging... Continue reading at Fast Company

[ Fast Company | 2015-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #true believers #stan lee


Frustrations Air Over Rights Center Space at London Book Fair

As the London Book Fair prepares to return to Olympia following its move from Earls Court, the challenge of moving an exhibition of this size has become apparent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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VIDEO: Meet the Author: Emma Healey

Nick Higham talks to Emma Healey, whose book Elizabeth is Missing, has won the Costa first novel award. Continue reading at BBC News

[ BBC News | 2015-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emma healey


VIDEO: Meet the Author: Kate Saunders

Nick Higham meets Kate Saunders who has won the Costa children's book award for Five Children on the Western Front. Continue reading at BBC News

[ BBC News | 2015-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #costa children #kate saunders #book award


Turkish government threatens to cut off Twitter access—again

Turkey’s citizens may once again find themselves without access to Twitter: According to the New York Times, that nation’s government has threatened to block access to the microblogging service within the country unless Twitter blocked an account belonging to a newspaper that published details... Continue reading at PC World

[ PC World | 2015-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter account #published details


Saqi to continue 'on smaller scale'

Saqi Books is to press on with its English-language publishing programme, following a strategic review which saw it lose six members of staff. Publisher Lynn Gaspard is now the only remaining staff member, with the others leaving between April and October last year. Continue reading at The Bookseller

[ The Bookseller | 2015-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #saqi books #strategic review


Holtzbrinck And BCP Agree to Merge Science and Education Brands

Holtzbrinck Publishing Group, owners of Macmillan Science and Education, and BC Partners, owners and fund advisors of Springer Science+Business, have reached a merger agreement to join the two groups. Holtzbrinck, whose portfolio includes Nature and Scientific American, will hold 53 percent of... Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan science #bc partners #springer science+business #merger agreement #scientific american


Simon & Schuster Enters the World of Paid Online Video

Simon & Schuster announced the launch of its new video platform, SimonSays. Consumers can pay to watch video courses on health, finance, and self-help. The post Simon & Schuster Enters the World of Paid Online Video appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video platform


James Patterson donates funds for first World Book Day Award (+video)

Through the award, five schools in Britain and Ireland will receive funds for their libraries. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #receive funds


'More than just books': Simon & Schuster launches video classes

Authors including 'The End of Illness' David B. Agus will be offering video classes through Simon & Schuster. Topics include health, self-help, and finance. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors including #simon schuster


S&S Unveils Online Video Course Platform

Simon & Schuster has launched a new series of online courses starring S&S authors, who will "expand on and complement" their published work in video tutorials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #published work #video tutorials


Ad Age's 2014 Magazine A-List: Vice Is Magazine Brand of the Year

For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live events #consumer products #tv deals #multiple platforms #publishers claim #ae networks


Facebook trumpets video growth as it prepares to take on YouTube

With 1bn views a day, the social network says that its users are now seeing nearly four times more videos in their news feeds than a year agoYouTube may be the king of online video with more than one billion monthly viewers, but Facebook is aiming to knock Google’s service off its perch in... Continue reading at The Guardian

[ The Guardian | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #status update