Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-24 00:00:00 UTC ]
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At Brand Innovation Labs, Fighting Competition of the 'Unknown'

A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's... Continue reading at Advertising Age

[ Advertising Age | 2014-09-17 00:00:00 UTC ]
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Fox’s Maria Bartiromo Follows Everyone From Matt Damon to Matt Drudge on Twitter

Specs Who Maria Bartiromo Claim to fame: Global markets editor, Fox Business Network; host of Opening Bell With Maria Bartiromo on Fox Business (weekdays at 9 a.m. ET) and Sunday Morning Futures With Maria Bartiromo on Fox News (Sundays at 10 a.m. ET) Base New York What’s the first information... Continue reading at AdWeek

[ AdWeek | 2014-09-16 00:00:00 UTC ]
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A Brilliantly Witty Book Mined From Twitter’s Wannabe Novelists

For the last several years, the New York artist has fastidiously tracked the phrase "working on my novel" as used on Twitter. His new book, Working On My Novel, collects hundreds of these tiny declarations of literary intent. It's a clever conceit, but it's also something more. Taken together,... Continue reading at Wired

[ Wired | 2014-09-15 00:00:00 UTC ]
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Digital Printing for Every Stage in a Book’s Life

Multinational publishers know that regional book editions increase their options for selling titles, especially in the education segment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital printing #multinational publishers #selling titles #education segment

How to automate your Facebook and Twitter posts with Buffer

So you've got "a friend" who is a social media addict. They check in to every location, Instagram every meal, even use "hashtag" in conversation. Well, Buffer can help them keep their social media feeds flowing with content without chaining them to a phone or laptop. The way Buffer works is... Continue reading at PC World

[ PC World | 2014-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter posts #real life

VIDEO: Dahl: Charlie chapters discovered

The discovery of new unpublished chapters reveals author Roald Dahl planned to include more children in his classic children's book Charlie and the Chocolate Factory but dropped them from the final version. Continue reading at BBC News

[ BBC News | 2014-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #classic children #chocolate factory #final version

Free-to-Play Online Casino Brand Bets on Mobile

DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vp-global marketing #digital landscape #changing rapidly

B&N unveils Samsung/Nook co-branded tablet

Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller

[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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J.K. Rowling reveals new information about 'Harry Potter' singer Celestina Warbeck (+video)

Rowling's newest original content penned for the website Pottermore focuses on Celestina Warbeck, an 'off-stage' character whose songs are heard in the 'Potter' novels although the singer never makes an actual appearance. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rowling reveals #harry potter #celestina warbeck #actual appearance

George Orwell estate 'appalled and wryly' amused at Amazon's 'doublespeak' (+video)

'This is about as close as one can get to the Ministry of Truth and its doublespeak: turning the facts inside out to get a piece of propaganda across,' Bill Hamilton, executor of the Orwell estate, said. Amazon recently wrote a letter criticizing publisher Hachette, with which it is engaged in a... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facts inside #bill hamilton #orwell estate #ebook prices #orwell quote #paperback books

Purdue Opens Amazon-Branded E-Store

As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Amazon misrepresents Orwell and takes on Disney, as the pricing war intensifies (+video)

In a statement about its dispute with publisher Hachette, Amazon cited '1984' author George Orwell – while failing to understand the author's words, critics charged. Meanwhile, Amazon appears to be entering into a dispute with Disney. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher hachette #amazon cited #critics charged #amazon appears

Marlboro Boy And Fat Ronald: The Brand-Jamming Art Of Ron English

Ron English, famous for his colorful statements on consumer culture, talks about reverse shoplifting, and making marketing even more egregious.Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it.... Continue reading at Fast Company

[ Fast Company | 2014-08-12 00:00:00 UTC ]
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Amazon Returns Fire: The Battle With Hachette and Authors United Continues

Amazon has responded to an open letter by Authors United, signed by 900-plus authors in support of Hachette, with their own open letter, Readers United. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-11 00:00:00 UTC ]
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For $100,000, GQ Magazine's Most 'Elite' Readers Will Promote Your Brand

Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age

[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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BISG Higher Ed Study Shows Continuing Disruption

New findings from BISG's ongoing survey of student and faculty attitudes show students will pay for solutions that reduce study time, improve outcomes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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'Game of Thrones' author George R.R. Martin's children's book will be republished this fall (+video)

The book, 'The Ice Dragon,' appears to be set in the 'Game of Thrones' fictional universe. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author george #ice dragon #fictional universe

S&S Launches Video Series

'Behind the Book from Simon & Schuster,' a new series of videos featuring S&S editors and publishers, is now live. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster