Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
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Specs Who Maria Bartiromo Claim to fame: Global markets editor, Fox Business Network; host of Opening Bell With Maria Bartiromo on Fox Business (weekdays at 9 a.m. ET) and Sunday Morning Futures With Maria Bartiromo on Fox News (Sundays at 10 a.m. ET) Base New York What’s the first information... Continue reading at AdWeek
[ AdWeek | 2014-09-16 00:00:00 UTC ]
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For the last several years, the New York artist has fastidiously tracked the phrase "working on my novel" as used on Twitter. His new book, Working On My Novel, collects hundreds of these tiny declarations of literary intent. It's a clever conceit, but it's also something more. Taken together,... Continue reading at Wired
[ Wired | 2014-09-15 00:00:00 UTC ]
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Oxford University Press (OUP) is republishing Anthony Trollope’s Barchester Chronicles... Continue reading at The Bookseller
[ The Bookseller | 2014-09-05 00:00:00 UTC ]
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Condé Nast may be a magazine publisher at its heart, but it's also embracing the promises of programmatic selling, at least in its own way. The post How Condé Nast retooled for programmatic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-04 00:00:00 UTC ]
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So you've got "a friend" who is a social media addict. They check in to every location, Instagram every meal, even use "hashtag" in conversation. Well, Buffer can help them keep their social media feeds flowing with content without chaining them to a phone or laptop. The way Buffer works is... Continue reading at PC World
[ PC World | 2014-09-03 00:00:00 UTC ]
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Why is it a big deal for publishers to pay to promote their content on Facebook? The post Paying for traffic: the end of the last taboo? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-02 00:00:00 UTC ]
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The average pay raise for publishing employees in 2013 was 2.8%, according to PW’s just-concluded salary survey. The percentage increase last year was the same as in 2012, when the survey also found that pay had risen by 2.8%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-26 00:00:00 UTC ]
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A recent survey of senior executive AOL Platform clients from leading US advertisers, agencies and publishers revealed how and why programmatic buying is being utilized in the industry. Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
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AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle on where advertisers, publishers and agencies stood on programmatic ad buying, it surveyed a selection of them—with most representing... Continue reading at AdWeek
[ AdWeek | 2014-08-13 00:00:00 UTC ]
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Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
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Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.Digital ad revenue fell 4% at... Continue reading at Advertising Age
[ Advertising Age | 2014-08-01 00:00:00 UTC ]
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Hachette Book Group is “sharing too small a portion” of the revenue from ebooks with... Continue reading at The Bookseller
[ The Bookseller | 2014-07-30 00:00:00 UTC ]
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While publisher Roger Jänecke of Visible Ink says that the “first thing is sales and the second thing is sales” when considering distributors, it’s clear from speaking with him and other independent presses that the connection between a publisher and its distributor isn’t just a business... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
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There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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Under a proposed agreement to settle damages in its ebook price-fixing case, Apple would pay consumers $400 million if Judge Denise Cote's 2013 decision is affirmed on appeal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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Apple has reached a settlement in a long-standing case that accused the company of fixing the price on ebooks, with the company paying up to $400 million, depending on the outcome of its appeal in the case, a law firm has announced. Apple would pay the $400 million in the class-action lawsuit if... Continue reading at PC World
[ PC World | 2014-07-16 00:00:00 UTC ]
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iPad manufacturer to pay damages contingent upon appeals court ruling over whether it conspired with publishers to fix pricesApple has agreed to pay $450m (£262.7m) in the US to settle claims the iPad manufacturer conspired with five major publishers to fix ebook prices.It came ahead of damages... Continue reading at The Guardian
[ The Guardian | 2014-07-16 00:00:00 UTC ]
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Apple agrees to pay as much as $400m to settle a lawsuit over accusations it colluded with publishers to fix ebooks prices. Continue reading at BBC World
[ BBC World | 2014-07-16 00:00:00 UTC ]
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In the UK, the Society of Authors’ chief executive claims that traditional publishers’ terms 'are no longer fair or sustainable' for author's to make a living. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-15 00:00:00 UTC ]
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Novelist David Mitchell is to tell a 6,000-word story on Twitter, beginning today (14th July).... Continue reading at The Bookseller
[ The Bookseller | 2014-07-11 00:00:00 UTC ]
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