Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
News tagged with: #publishers make #ad space #app publishers

Other Publishing stories related to: 'Twitter: Programmatic Pays More When It's 'Personal''


Amazon set to pay self-published authors as little as $0.006 per page read

Writers of shorter works could lose out on revenue as company’s Kindle Owners Lending Library and Kindle Unlimited no longer pay per copy downloadedSelf-published authors could be paid as little as $0.006 per page read under new rules planned by Amazon.Writers who make their works available... Continue reading at The Guardian

[ The Guardian | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon set #page read #kindle unlimited


Apple loses appeal on ebook price-fixing case, will pay $450 million

An appeals court upheld a lower-court ruling that Apple violated antitrust laws to upset Amazon's control of the ebook market.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


Apple to pay $450 million in ebook price-fixing suit

Apple conspired with publishers to artificially raise the price of ebooks, the Second US Circuit Court of Appeals in Manhattan ruled today, upholding a verdict from 2013. Now that the company has lost its appeal, Apple is expected to pay $450 millio... Continue reading at Engadget

[ Engadget | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple conspired #circuit court


Apple DID conspire to inflate ebook prices, must pay $450 million

On the same day that Apple Music launched, Apple received some bad news from the 2nd U.S. Circuit Court of Appeals. In a 2 to 1 vote, judges ruled that the company did conspire with publishers to inflate the prices of ebooks sold through iBookstore, agreeing with a 2013 ruling. The judges found... Continue reading at Betanews

[ Betanews | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bad news #circuit court #ebooks sold


Apple To Pay $450 Million In Settlement For Price Fixing E-Books

A federal appeals court stood by a 2013 decision that found the tech giant guilty of fixing ebook prices with publishers.Apple's last-ditch attempt to avoid paying $450 million to ebook buyers was just quashed, according to the Wall Street Journal. The Second U.S. Circuit Court of Appeals in... Continue reading at Fast Company

[ Fast Company | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #last-ditch attempt #ebook buyers #circuit court


How will Amazon's new pay-per-page model change ebooks?

Just as Spotify has done for music, the new pay-per-page system could change the way ebooks are published and authors paid. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-06-25 00:00:00 UTC ]
More news stories like this |


UK Twitter event for E L James

E L James will be holding a live Q&A from the Twitter head office in London's Piccadilly next Monday (29th June). The bestselling author of the Fifty Shades of Grey series will hold the live #AskELJames Q&A at 6pm. The five best questions on the day will win a signed copy of the latest... Continue reading at The Bookseller

[ The Bookseller | 2015-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grey series #bestselling author #fifty shades #signed copy #latest instalment #christian cornerstone


Amazon will pay some authors based on how many pages you read

Authors are normally paid a consistent amount for every ebook you download, no matter how much of a page-turner it is. Amazon might just shake up that model before long, though. As of July 1st, the internet giant will pay Kindle Unlimited and Kindle... Continue reading at Engadget

[ Engadget | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors based #july 1st #internet giant


Rupert Murdoch's News Corp. to pay dividend to shareholders

Publishing company News Corp. said its finances are in good shape and that it would begin paying investors a semiannual cash dividend. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch


Amazon to pay KDP authors 'per page'

Amazon is changing the way it pays self-published authors whose books are enlisted in the Kindle Unlimited and Kindle Owners Lending library to a pay-per-page-read model. From 1st July, it will pay Kindle Direct Publishing (KDP) author royalties depending on how many pages of a book a customer... Continue reading at The Bookseller

[ The Bookseller | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk authors #kindle unlimited #1st july


Pay up Rupert Murdoch for an innocent member of your staff

Why the News Corporation chair should fund his former journalist’s legal costsI know it isn’t fashionable to champion former staff members of the News of the World. It was the newspaper where phone hacking took place and the resulting scandal was the reason that Rupert Murdoch closed it down.But... Continue reading at The Guardian

[ The Guardian | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #staff members #phone hacking #rupert murdoch


Matt Haig 'crucified' on Twitter for planning book about masculinity

‘If a man wants to write about gender and the pitfalls of masculinity, they’re met with sneers,’ says the bestselling author, who disputes criticism that he is antifeministThe author Matt Haig found himself “crucified” online after suggesting that his next non-fiction title could be a book... Continue reading at The Guardian

[ The Guardian | 2015-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling author #non-fiction title #won awards #bestselling novels #recent memoir #stay alive #kamila shamsie


Four challenges for Twitter's next CEO

Dick Costolo has stepped down as CEO of Twitter after five years on the job, relinquishing his post amid longstanding problems including sluggish growth and frequent abusive comments posted to the social network. Twitter cofounder Jack Dorsey, who is also CEO of Square, will be interim CEO when... Continue reading at PC World

[ PC World | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #permanent replacement #tech enthusiasts #news source #publishing system


Here Are the 10 Instagram Food Personalities With the Best Engagement

It wasn't terribly long ago when credible food photographers and chefs really only wanted to be found in magazines like Bon Appétit and Food & Wine. But thanks to the explosion of mobile photography over the past few years, more and more culinary pros are showing off their best pics every... Continue reading at AdWeek

[ AdWeek | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv shows #brand partnerships


Caitlyn Jenner Is on Pace to Break President Obama's Twitter Follower Record

Bruce Jenner effectively completed his gender transformation today—at least in the public sense—when the former Olympian appeared on the cover of Vanity Fair with the headline, "Call me Caitlyn." His new identity, Caitlyn Jenner, then got her own Twitter handle, @Caitlyn_Jenner, where she... Continue reading at AdWeek

[ AdWeek | 2015-06-01 00:00:00 UTC ]
More news stories like this |


Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So

Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series,... Continue reading at Advertising Age

[ Advertising Age | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company #made strides #increasing traffic #advertising sales #entertainment weekly


Twitter reportedly eyeing $1bn Flipboard acquisition

Social network and magazine app have been in talks since the beginning of the year, according to reportsTwitter is discussing the possibility of acquiring the social media aggregation app Flipboard at a valuation of more than $1bn, according to reports.Twitter’s chief financial officer Anthony... Continue reading at The Guardian

[ The Guardian | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$1bn #news publishers


Author Annie Stone on Marketing: Just Be a Nice Person

German self-published author Annie Stone advises writers to focus on fan engagement and being a nice, approachable person, than straight forward marketing. The post Author Annie Stone on Marketing: Just Be a Nice Person appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-22 00:00:00 UTC ]
More news stories like this |


Child scores Personal best with third Number One

Lee Child achieves a personal best this week as his latest thriller tops the Official UK Top 50 for a third consecutive week. The paperback edition of Personal (Bantam) sold 22,680 copies in the seven days ending 9th May and marks the first time a Jack Reacher thriller has spent more than a... Continue reading at The Bookseller

[ The Bookseller | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive week #paperback edition #david nicholls


How Kellogg’s partners with publishers on programmatic

While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America,... Continue reading at Digiday

[ Digiday | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic buying #programmatic appeared #taking advantage #senior manager #biggest problem #meredith corporation