Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
News tagged with: #publishers make #ad space #app publishers

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Twitter users put 'adorkable' into Collins

"Adorkable" will be added to the next edition of the Collins English Dictionary, after... Continue reading at The Bookseller

[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Book Crowdfunding Platform Pentian Pays Writers and Readers

Spain's Pentian crowdfunding platform for books offers a new business model: paying 50% of profits from book sales to backers of the book and 40% to the author. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #books offers #business model


BEA 2014: Subscription Model Takes Center Stage at Making Information Pay

"Subscription has arrived in a really big way for media," noted Len Vlahos, BISG executive director, in his opening remarks to the 2014 Making Information Pay conference at BEA. And for those who question whether the subscription model is coming to the publishing business, Ted Hill, president of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription model #publishing business #ted hill


Food and Tech Startup Investments Pay Off for HCP

Harvard Common Press is augmenting its publishing efforts with investments in culinary and tech startups, as well as establishing a co-working space, the Food Loft, in Boston. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing efforts #co-working space


Harman: UK can 'pay its way in the world' through literature

People who create content need to be protected, Harriet Harman told The Publishers Association... Continue reading at The Bookseller

[ The Bookseller | 2014-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #create content #publishers association


Frequent library visits equates to £1,359 pay rise

Going to the library frequently is the same as getting a pay rise of £1,359 a year,... Continue reading at The Bookseller

[ The Bookseller | 2014-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pay rise


London Book Fair 2014: Making Digital Pay at Cenveo Publisher Services

For Cenveo Publisher Services, 2014 is the year digital strategies must deliver in terms of profits for its publisher clients. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher clients


How You Will Find Your Next Job On Twitter

Add value and share content with your followers to nab your next gig, 140 characters at a time.You've probably heard about people who landed a book deals from their popular tweets, or that Seth Meyers found several writers for his new show on Twitter.Read Full Story     Continue reading at Fast Company

[ Fast Company | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #share content #book deals #popular tweets


Bodleian gets Trollope's personal archives

Joanna Trollope has donated her personal archives to Oxford's Bodleian Library. The archive... Continue reading at The Bookseller

[ The Bookseller | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joanna trollope #bodleian library


Amazon paying ebook settlement cash back to Kindle users

Remember that antitrust suit concerning publishers, ebooks and price rigging? The good news, at least if you bought one of the affected titles between April 2010 and May 2012, is that Amazon is sending some money your way. If the book you purchased... Continue reading at Engadget

[ Engadget | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle users #antitrust suit


Arming Your Sales Team to Sell Programmatic

Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #real-time bidding


Can A Startup Help Publishers Cut Out Twitter, Facebook, And Flipboard?

Connecting content creators and consumers would be an enormous coup for news sites, magazines, TV networks, and other media. We look at three startups that could help.At magazines like Fast Company, we rely on distribution networks to get our articles to our readers. In print, the primary... Continue reading at Fast Company

[ Fast Company | 2014-03-07 00:00:00 UTC ]
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Neknominate needs health warnings on Twitter and Facebook, say councils

Local Government Association calls on websites to highlight dangers of drinking game linked to several deathsTwitter and Facebook should introduce warnings about the drinking game neknominate, which has been linked to several deaths, councils have said. The Local Government Association (LGA),... Continue reading at The Guardian

[ The Guardian | 2014-02-22 00:00:00 UTC ]
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The Way Publishers Cash In Twitter Referrals Now (Hint: More Ads)

Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at Advertising Age

[ Advertising Age | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high quality #make money


BBC prepared to pay 'in excess of £15m' to build new EastEnders set

Corporation wants new facilities to drag soap out of 1980s into 21st century and more gentrified east London.The cost of building the new set for BBC1's EastEnders is likely to top £15m, a tender document for the sprawling lot in north London has revealed.The new facilities at the BBC's studios... Continue reading at The Guardian

[ The Guardian | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #executive producer #modern world


Travelers Can Now Pay For Flights Via Social Media

KLM Royal Dutch Airlines said the decision to add payment via social media came from customer requests.Passengers can now pay for their flights via social media on KLM Royal Dutch Airlines. The company announced Tuesday that passengers will be able to use Facebook and Twitter to book flights,... Continue reading at Fast Company

[ Fast Company | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book flights #customer requests


Twitter Turns to Flipboard to Acquire Users for Vine

Got growth problems? Here's one way to solve it: advertising.Growth is a top-of-mind concern for Twitter and it appears app install ads are part of the strategy. In this case, a beautiful, magazine-like placement running in Flipboard this week for its six-second looping video app Vine.Digital ad... Continue reading at Advertising Age

[ Advertising Age | 2014-02-12 00:00:00 UTC ]
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When Publishers Pay for Video Ad Views

Quality video ad inventory is still scarce. That's why companies such as Conde Nast, Meredith, AOL, and Entrepreneur.com are eager to generate as many video views as they possible can, and why they buy traffic from platforms like Swagbucks to help.The post When Publishers Pay for Video Ad Views... Continue reading at Digiday

[ Digiday | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers pay #conde nast #video views #buy traffic


Advertising sales could transform as programmatic trading takes off

Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian

[ The Guardian | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select group #key component


Class Plaintiffs: Apple Should Pay $840 Million in Damages

If the plaintiff number is granted, it would put the total damages in this ebook conspiracy at over $1 billion. Five publishers have already paid $166 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$1 billion