Turning off retargeting could hurt publishers and empower Google, Facebook

If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries. The post Turning off retargeting could hurt publishers and empower Google, Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-09-27 00:00:00 UTC ]
News tagged with: #post turning #facebook appeared #hurt publishers #ripple effects #media industries

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Association Media: Case Studies in Multiplatform Publishing

Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #association media #case studies #multiplatform publishing #consumer brands


Publishing Allies: 4 Tips For Creating Productive Media Partnerships

By Denis Wilson It's not uncommon for sister publications within a publishing company to partner on issues or share content. For its October issue, Wired collaborated with fellow Condé Nast title bon appétit on... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #denis wilson #share content #october issue


Watch Highlights From The Digiday Publishing Summit

Last week marked Digiday's sixth Publishing Summit, a gathering of emerging and legacy publishers who are all confronting the same pressing issues in their industry. In case you weren't able to make it to Miami, here are a few highlights.The post Watch Highlights From The Digiday Publishing... Continue reading at Digiday

[ Digiday | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watch highlights #legacy publishers #pressing issues


E&P Publisher of the Year: Dennis Francis, Honolulu Star-Advertiser

As he looks out on spectacular palm tree-lined fairways bordered by crashing waves on any number of golf courses he regularly frequents in his beloved home state of Hawaii, Dennis Francis often thinks about how his favorite pastime is so much like th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #honolulu star-advertiser


Gawker Media Invites Publishers onto Its Kinja Platform

Gawker Media is welcoming more than just readers into its Kinja ad-free community; now publishers are signing up and distributing content on the open commenting and blogging platform. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gawker media #distributing content #blogging platform


Medium opens its social publishing platform to all Twitter users

Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget

[ Engadget | 2013-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter users #email address


Amazon's top NY publishing exec to depart

Amazon Publishing, which launched a general-interest book publishing operation in New York two and a half years ago, is losing its top executive here.Seattle-based Amazon announced Friday that the head of its general-interest publishing division, Larry Kirshbaum, would leave the company Jan. 17... Continue reading at Crains New York

[ Crains New York | 2013-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scaled back #big advances #barnes noble #joint venture #scaling back #ebook format


Publishing Executive Larry Kirshbaum to Leave Amazon

One of Amazon.com Inc.'s top book publishing executives, Laurence Kirshbaum, will leave early next year, Amazon said, a sign of the difficulties the retailer has had in establishing itself as a major book publisher. Continue reading at AllThingsD

[ AllThingsD | 2013-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #laurence kirshbaum


Publishers’ Revenues From Audience Extension Poised to Double in 2014

Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday

[ Digiday | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #post publishers #year ahead #ad networks #brand advertising #premium content


Amazon Publishing confirms Kirshbaum exit

Amazon publishing editor Larry Kirshbaum is leaving the company early next year and returning to... Continue reading at The Bookseller

[ The Bookseller | 2013-10-25 00:00:00 UTC ]
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Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue

Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age

[ Advertising Age | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming week #general electric #michael kors


Turning the page: the best book reviews

Colleen McCullough is back with a family saga, while Louis Nowra exposes the underbelly of Kings Cross. Our round-up of this week's best book reviews.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book reviews #colleen mccullough


Publishers Confront Digital at Conference: 'Magazines Are the Original Native Ads'

Joe Ripp, the newly installed CEO at Time Inc., has spent the first eight weeks on the job firing up his troops for the company's spinoff from Time Warner next year. On Wednesday, he seemed intent on rallying the magazine industry as a whole."We're not really competing with each other," Mr. Ripp... Continue reading at Advertising Age

[ Advertising Age | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #joe ripp #magazine business #united front


Romania’s ReadForward Angles to Be “Facebook for Education”

Bucharest-based developer Read Forward has produced original ebooks, luxury digital editions of classics and is now moving into education, with fully interactive HTML5 textbooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-24 00:00:00 UTC ]
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John Rechy's 'City of Night' turns 50

"City of Night" was not the first overtly gay-themed book but it may be the most unapologetic, a searing screed of life on the edge.I spent part of Wednesday afternoon at UCLA, on a panel to celebrate the 50th anniversary of John Rechy’s novel “City of Night,” newly reissued to commemorate the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john rechy #spent part #wednesday afternoon #newly reissued #american literature


How Publishers Measure Native Ads

Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday

[ Digiday | 2013-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads


Swiss Secrets to Stoking Creativity: St. Gallen Publishing Course

Sarah Dickman of Odyl attended inaugural International Publishing Management Course hosted by the Frankfurt Academy and reflects on the importance of continuing education. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gallen publishing #frankfurt academy


Are Unpaid Publishing Industry Internships Unethical?

Paying publishing interns 'zero' is not only unethical, but a likely indication you'll probably never hire them in the first place, writes Ashley Mosley. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-23 00:00:00 UTC ]
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OUP to publish five-century history

Oxford University Press is publishing a new series detailing the history of the press, spanning... Continue reading at The Bookseller

[ The Bookseller | 2013-10-22 00:00:00 UTC ]
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