Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook for an audience of editors and other VIPs. Every year that followed, the event expanded to include a wider audience, mostly comprised of Condé Nast editors, sales and marketing clients and other friends of the brand. In 2015, the magazine decided to sell 100 tickets to the event. They sold out within minutes. “We realized that we might have something there,” says Bree McKenney, head of marketing for Condé Nast's lifestyle division. “So the following year we pivoted the event from being exclusively for insiders to consumer facing. We knew that the experiential strategy would be a great way for our audience to touch and feel and taste what they love about the brand.” Ticket sales have since grown tenfold for what is now a weekend-long event, featuring sit-down meals and cooking classes with the hosts featured in Bon Appétit's popular videos and passes to Saturday night's "Hot 10 Party" ranging from $199 to $499. Bon Appétit expects more than 3,000 people to attend four days of eating, drinking, cooking this October in what’s evolved into "BA’s Best Weekend Ever." Driving the brand At a time when any site can throw together a listicle and hope that it goes viral, legacy print... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
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A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
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Bloomsbury has hired John Lomas-Bullivant, who has previously worked at HIT Entertainment, Pearson, TV-Loonland and Kickback Media, as an intellectual property and brand development director. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek
[ AdWeek | 2016-09-15 00:00:00 UTC ]
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Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age
[ Advertising Age | 2016-09-08 00:00:00 UTC ]
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Waterstones' head of books Melissa Cox is joining Hodder & Stoughton as editorial director. Continue reading at The Bookseller
[ The Bookseller | 2016-09-08 00:00:00 UTC ]
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Former justice secretary Michael Gove is set to return to the Times newspaper as a book reviewer and columnist. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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Booksellers around the world have been enduring tough times in recent years. But it seems that the tide is finally turning—not only in the UK, but throughout Europe. Continue reading at The Bookseller
[ The Bookseller | 2016-09-05 00:00:00 UTC ]
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Editorial director for Viking, Eleo Gordon, has retired after nearly 50 years at Penguin. Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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Children's reviews editor John Sellers recommends 'Turn on the Night' by Geraldo Valério, a picture book about a sleeping girl who transforms into a giant wolflike dog and embarks on a midnight mission with a pair of animal accomplices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
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Morton Schindel in his home office in 1985. His illustrations turned beloved children’s books into animated films. Continue reading at The New York Times
[ The New York Times | 2016-08-25 00:00:00 UTC ]
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The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page. The post Citing a Natural Brand Extension, Saveur Launches a Wine Club appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-25 00:00:00 UTC ]
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JK Rowling just can't seem to let Harry Potter go. Having launched the "eighth book", in the form of a two-part play, the best-selling author has revealed three new texts will be released next month. Continue reading at Stuff
[ Stuff | 2016-08-17 00:00:00 UTC ]
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When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme... Continue reading at Advertising Age
[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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Orion has revealed its newly-formed editorial team for wellbeing and lifestyle imprint Orion Spring and Orion Non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-08-09 00:00:00 UTC ]
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As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age
[ Advertising Age | 2016-08-03 00:00:00 UTC ]
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Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
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Independent publisher Barrington Stoke is adapting short story "The Pavee and the Buffer Girl" by the late writer Siobhan Dowd into a graphic novel. Continue reading at The Bookseller
[ The Bookseller | 2016-07-27 00:00:00 UTC ]
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As the fifth Bourne film is released, a trio of author Robert Ludlum's publishing colleagues think back on his writing and the book business. The post How Bourne Was Born: Three Key Operatives in the Franchise appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-27 00:00:00 UTC ]
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Jessie Burton is to pen her first children’s book following success with adults titles The Miniaturist and The Muse. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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