Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications, Onur Bilge Kula, and coordinator of the Turkish Organising Committee for International Book Fairs, Ümit Yasar Gözüm. The Market Focus programme, in partnership with the British Council, will be supported by a series of public events across the UK featuring visiting Turkish authors. read more Continue reading at 'The Bookseller'
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Check out these bookish tools that you can incorporate into your life to keep up to date on the book world and stay focused on your reading. Continue reading at Book Riot
[ Book Riot | 2020-06-01 10:34:41 UTC ]
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Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 20:01:44 UTC ]
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Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
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Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times
[ The New York Times | 2020-05-11 20:38:12 UTC ]
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In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek
[ AdWeek | 2020-05-01 20:05:11 UTC ]
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Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
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Vintage Books is prioritising different methods of measuring success during the pandemic, its marketing director Chloe Healy has said. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 20:41:25 UTC ]
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The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 03:04:00 UTC ]
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For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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London Book Fair organiser Reed Exhibitions has faced criticism after offering just 60% of fees back to some participating publishers and agents following this year's cancelled event. Continue reading at The Bookseller
[ The Bookseller | 2020-04-14 00:06:03 UTC ]
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Ellie Levenson, author and owner of Fisherton Press, has launched online poetry project PoetryGeneration. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 19:23:26 UTC ]
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Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 06:01:58 UTC ]
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While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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Minnesota House Republicans threaten to slash funding to public libraries hosting Drag Queen Story Time. Continue reading at Book Riot
[ Book Riot | 2020-03-12 10:43:18 UTC ]
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Publishers including Penguin Random House, Pearson, Bonnier Books UK and Macmillan Education have donated books they planned to use at the cancelled London Book Fair to the Book Trade Charity. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 20:10:12 UTC ]
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