To Change How You Publish in the Digital Age, Start with a Question

Publishers considering transforming their businesses from print first or print-centric to digital first or digital-centric should begin by asking lots of people a simple question: what would you like to be able to do that you can’t do now? Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
News tagged with: #digital age #simple question

Other Publishing stories related to: 'To Change How You Publish in the Digital Age, Start with a Question'


Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #procter gamble #ripple effects #production companies


Facebook Algorithm Tweaks Hurt Viral Sites More Than Other Publishers

Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, we also tracked the... Continue reading at AdWeek

[ AdWeek | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spend


Content Aggregator Apps and Publishers: A Complicated Dynamic (Infographic)

Many publishers already have their own native apps, while others are in development. Although they can be expensive to launch, apps have helped some publishers establish a foothold within the mobile frontier. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native apps


Bologna 2014: E-Publishing and 'Nimble Thinking'

TOC Bologna may be no more, but book fair attendees had a chance to get several perspectives on the ongoing impact of changing technologies on children’s publishing at the fair's first Digital Rights Workshop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #toc bologna


LinkedIn Launches Insights Tool to Help Brands Become Better Publishers

For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #content marketing #publishing program


Apple, Publishers Battle New E-book Antitrust Claims

Two new suits were filed this month against Apple and the five major publishers involved in a 2010 ebook price-fixing conspiracy, raising the possibility of a new ebook antitrust battle involving aggrieved retailers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers battle


NYT boss attacks Bloomberg for saying it shouldn't publish anti-China stories

Mark Thompson says New York Times journalism will remain impartial and won't be swayed by commercial considerationsMark Thompson, the chief executive of the New York Times, has hit out at rival Bloomberg for saying it shouldn't have published investigative news stories criticising China, because... Continue reading at The Guardian

[ The Guardian | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark thompson


Seasonal digital serial for Transworld

Transworld has bought a romantic novel by previously self-published author Cathy Bramley, to be... Continue reading at The Bookseller

[ The Bookseller | 2014-03-26 00:00:00 UTC ]
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Trinity Mirror launches digital-first strategy as users flock to websites

Trinity Mirror is to launch the next phase of its digital-first strategy with a restructure of its operations in the north-east by taking a giant step into the future.Under the slogan Newsroom 3.1, the company is introducing a new publishing process in its Newcastle and Teesside newsrooms. In... Continue reading at The Guardian

[ The Guardian | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital positions #driving traffic


What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things publishers #ad networks #fighting back #media agencies #playing field


Tolkien’s Translation of Beowulf To Be Published in May

Nearly 90 years after JRR Tolkien translated the 11th-century classic poem Beowulf will be published this May by HarperCollins UK and Houghton Mifflin Harcourt. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk


Yen Press, Square Enix Ink Global Digital Manga Pact

Yen Press and Japanese gaming and manga publisher Square Enix have entered into a partnership to distribute Square Enix manga in digital editions internationally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yen press


UK digital download tax will cripple sales and damage the industry

Last week in the UK, the announcement of the new budget for the country was closely watched as citizens kept an eye on whether they'll be paying more for beer and whether taxes are going up or down. There's a lot to talk about in George Osborne's 2014 budget, but this is not the place to discuss... Continue reading at Betanews

[ Betanews | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #george osborne #technology enthusiasts


Tax change for music and ebooks

The UK government is bringing in new laws that will mean some downloads become subject to UK tax rates. Continue reading at BBC News

[ BBC News | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk government


Ukrainian Book Publishing Fears Hard Times Ahead

Ukraine's new government is considering withdrawing support for the publishing industry and eliminating tax and other benefits for publishers to save cash. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry


Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study showing #step back #communications agency


How USA Today reinvents for the digital world

USA Today is in the midst of rethinking what it’s all about. Gone is the mindset of being a national newspaper; in is the goal of establishing itself as a national news brand on several platforms -- and yes, that includes print. USA Today president and publisher Larry Kramer explained the... Continue reading at Digiday

[ Digiday | 2014-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #usa today #national newspaper


In the belly of the viral-publishing beast, @ExMediaMan tells all

A Twitter account run by "ExMediaMan" has taken aim at the supposed seedy underbelly of digital media.The post In the belly of the viral-publishing beast, @ExMediaMan tells all appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-21 00:00:00 UTC ]
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Reading newspaper publisher apologises for Hillsborough tragedy insult

The publishers of a weekly newspaper have issued an unreserved apology for "appearing to link football hooliganism with the Hillsborough tragedy".The latest issue of the Reading Chronicle carries a front page story, headlined "The other face of football", which says:"Football hooliganism may be... Continue reading at The Guardian

[ The Guardian | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vast majority


PRH/Santillana Merger Threatens Digital Shake Up in Brazil Ebook Sector

Penguin Random House Merger with Santillana will force the Brazilian operation to choose whether to stay or leave the powerful DLD digital distribution platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-21 00:00:00 UTC ]
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