Trinity Mirror is to launch the next phase of its digital-first strategy with a restructure of its operations in the north-east by taking a giant step into the future.Under the slogan Newsroom 3.1, the company is introducing a new publishing process in its Newcastle and Teesside newsrooms. In the coming months a similar digital-first working system will be rolled out to the publisher's other regional centres in Birmingham, Cardiff, Liverpool, Manchester and Huddersfield.It comes against the background of a rapid increase in online audiences. Trinity Mirror recorded 119m page views on its regional sites in February alone, a year-on-year rise of 72%. "There has been huge growth in the past year," says the company's regional chief, Neil Benson. Together, the regionals and the nationals (largely the Daily Mirror), are now drawing more than 60m uniques a month.In a press release, Benson is quoted as saying: "Digitally, we have made great progress over several years but we now need to accelerate the growth and engagement level of our digital audiences. "In an era when audiences want access to live-up-to-the-minute information across a variety of platforms, our working day will no longer be built around our print products. "The new structure gives us the capability to produce more digital content all day and every day, while still producing brilliant newspapers."In practical terms, it means that the entire focus of newsrooms throughout the day will be on posting copy online.... Continue reading at 'The Guardian'
[ The Guardian | 2014-03-25 00:00:00 UTC ]