Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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#advertising revenues
#subscription revenue
#$6 million
Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age
[ Advertising Age | 2013-10-25 00:00:00 UTC ]
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#general electric
#michael kors
Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday
[ Digiday | 2013-10-25 00:00:00 UTC ]
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#online publishers
#post publishers
#year ahead
#ad networks
#brand advertising
#premium content
UBM posted marginal revenue gains through the third quarter after a slow first half to the year. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-23 00:00:00 UTC ]
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In the main section of today's print edition of The New York Times, readers will notice a whole lot of nothing on pages 9 and 10. The two virtually blank, back-to-back pages are actually an ad for 20th Century Fox's upcoming film adaptation of Markus Zusak's best-selling novel, "The Book Thief,"... Continue reading at Advertising Age
[ Advertising Age | 2013-10-23 00:00:00 UTC ]
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#stealing books
#main character
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According to Scribd's early analysis of user data of its ebook subscription service, 4.5 books were browsed for every book read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
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#user data
Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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#missed opportunities
#starcom mediavest
#recent survey
'To Kill a Mockingbird' author Harper Lee alleges that her hometown is exploiting her trademark and personality rights. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-18 00:00:00 UTC ]
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#harper lee
Oyster's unlimited ebook service has been more of an exclusive club so far; you've had to read on an iPhone, and request an invitation just to get in. Both of those barriers are disappearing today. The company has just launched an iPad app that offers a more comfortable reading experience, with... Continue reading at Engadget
[ Engadget | 2013-10-16 00:00:00 UTC ]
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#ipad app
#exclusive club
Porter Anderson looks at the Frankfurt Book Fair, at Sprint Beyond the Book and Book Sprints, at pen names, and more in Ether for Authors this week. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-15 00:00:00 UTC ]
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Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek
[ AdWeek | 2013-10-14 00:00:00 UTC ]
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Erie Times-News and www.GoErie.com, based in Erie, PA, owned by Times Publishing Company, announced that it has released new tablet apps for the iPad and Kindle Fire, new smartphone apps for iPhone and Android, and HTML5 mobile web to its readers. Th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-11 00:00:00 UTC ]
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When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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At the Frankfurt Book Fair's annual International Rights Directors Meeting, experts identified new opportunities for publishers to increase their revenue from rights. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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#revenue streams
The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further... Continue reading at Advertising Age
[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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A new analysis of ISBN data by Bowker found that the number of self-published books in 2012 rose 59% over 2011, growing to over 391,000 titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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#self-published books
In the wake of the government shutdown, Baltimore-based breathe bookstore café is offering a 10 percent discount to furloughed workers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-08 00:00:00 UTC ]
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In the wake of the government shutdown, Baltimore-based breathe bookstore café is offering a 10 percent discount to furloughed workers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-08 00:00:00 UTC ]
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Chain bookstores, indie locations, schools and school libraries are participating all over the world. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-05 00:00:00 UTC ]
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#chain bookstores
#school libraries
Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers... Continue reading at Advertising Age
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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#ebook collection
#advertising age
#facebook advertising
#media metrics
#fan base
Many of us associate Scribd with embedded documents on websites, but the company has been quietly building an ebook platform -- first by selling content and later by soft-launching a subscription service. The company is now making its strategy clear by formally launching the ebook service and... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
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#major publisher
#back catalog