Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at digital media consultancy Varick. Hawkins, who... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-28 21:26:52 UTC ]
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If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that... Continue reading at Advertising Age
[ Advertising Age | 2014-07-11 00:00:00 UTC ]
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Social audio site SoundCloud has become an important too for audiobook marketers thanks to its large user base and ease of use. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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Sarah McGrath, currently executive editor at Riverhead, has been promoted to editor-in-chief of the Penguin imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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A change to a policy at Conde Nast that affects major beauty advertisers is sending waves of anxiety through some of its largest magazines, including Vogue and Glamour.Referred to internally as the "beauty rotation," the policy long dictated the order in which ads from Revlon, Estee Lauder,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-09 00:00:00 UTC ]
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The judges have winnowed down 10,000 entries to the top five. Consumers vote on the grand prize winner from today through July 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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Rachel Bressler has been hired as editorial director at Penguin Random House's paperback imprint, Plume. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
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Mary Dougherty will become the third director since the press's founding 51 years ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
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The UK-born father of two and CEO of Hachette Australia was washed on to a dangerous rocky area at the Sydney beachA surfer who died after hitting his head at a popular Sydney beach has been named as publishing company boss Matthew Richell.Paramedics were called to Tamarama beach about 2pm... Continue reading at The Guardian
[ The Guardian | 2014-07-03 00:00:00 UTC ]
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And whoever comes out on top, you can bet the poor old writer won't be any better offA few weeks ago, we published a book called Denglisch for Better Knowers, a (hopefully) humorous book about how the English language could be improved by taking new words and concepts from German. Like "ear... Continue reading at The Guardian
[ The Guardian | 2014-06-30 00:00:00 UTC ]
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US-based author Charlie Lovett’s The Bookman’s Tale (Alma Books) has been crowned the... Continue reading at The Bookseller
[ The Bookseller | 2014-06-27 00:00:00 UTC ]
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Berrett-Koehler Publishers announced it will be relocating to Oakland after 22 years operating out of San Francisco. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-26 00:00:00 UTC ]
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Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Family Christian Stores, the largest Christian retail chain in the U.S., has appointed Charles Bengochea as president and CEO, succeeding Cliff Bartow, who is retiring after 11 years at the helm. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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Stacy Lellos has been appointed senior v-p and general manager for Klutz, Scholastic’s books-plus unit. She succeeds Jeff Pinkser who was named to lead the division in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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The appointment, said Columbia University Press, makes her the first female director of an Ivy League university press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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A new bookstore is set to open in Madison, N.J., but it needs a name and it's asking the public for help. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
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Perusing the cookbook offerings at BEA revealed upcoming titles from big names and newcomers alike, and news that "Lucky Peach" is looking at getting into cookbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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The book industry’s largest event will be four days in 2015, with two days for consumer event, BookCon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading at Advertising Age
[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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