Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants to stay weird (but apolitical) Short-video app TikTok just announced that it won’t accept political ads. The Chinese-owned app, popular with teenagers globally, is a place for goofy memes and lip-syncing; the app says it wants to stay “light-hearted and irreverent” and doesn’t think paid political ads fit with that vibe. “People come to TikTok because it just feels different from so many other places, and we'll continue to work hard to support that,” Blake Chandlee, a former Facebook executive who is now TikTok’s VP of global business solutions, wrote in a blog post. He says the app “will not allow paid ads that promote or oppose a candidate, current leader, political party or group or issue at the federal, state or local level — including election-related ads, advocacy ads or issue ads.” Political ads are a tricky business, as Facebook (and Chandlee) found out when bad actors based in Russia tried to influence the 2016 U.S. presidential election. And TikTok, which is owned by China’s ByteDance, is “already under fire for advancing Chinese foreign policy by censoring topics like Hong Kong’s protests and pro-LGBT content,” TechCrunch writes. Basically, why court more controversy... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
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Pointing to strong titles, a growing backlist, and retailer optimism, Diamond Book Distributors, the trade book unit of Diamond Comics Distributors, reported that its 2013 sales rose by “double digits” over 2012 in the U.S., Canada, and international markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-23 00:00:00 UTC ]
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Myrmidon has acquired the rights to Queen of Bedlam, a self-published debut novel by Laura... Continue reading at The Bookseller
[ The Bookseller | 2014-01-23 00:00:00 UTC ]
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The British Library has bought Hanif Kureishi's personal archive, made up of more than 50... Continue reading at The Bookseller
[ The Bookseller | 2014-01-22 00:00:00 UTC ]
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The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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'39 Clues' author Patrick Carman says he knows Amazon is a convenient option, but suggests buying a book from an independent bookstore each time you buy from Amazon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-17 00:00:00 UTC ]
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Palgrave Macmillan will publish a guide to the environmental crisis looming in Tibet by... Continue reading at The Bookseller
[ The Bookseller | 2014-01-16 00:00:00 UTC ]
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In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
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#native advertising
A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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#magazine media
Bonnier Books New Markets has made its first acquisition in Polish publishing house Marginesy.... Continue reading at The Bookseller
[ The Bookseller | 2014-01-10 00:00:00 UTC ]
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Macmillan US has acquired recipe and cookbook website Cookstr. The website, founded in New York... Continue reading at The Bookseller
[ The Bookseller | 2014-01-08 00:00:00 UTC ]
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Although she has yet to make an offer, a local author and blogger launched an Indiegogo campaign Monday to raise $15,000 by February 5 to purchase Main Street Books in St. Charles, Mo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-07 00:00:00 UTC ]
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Anova Books chief executive Polly Powell has acquired the entire shareholding of the company from... Continue reading at The Bookseller
[ The Bookseller | 2014-01-07 00:00:00 UTC ]
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US-based book recommendation and retail site Bookish has been acquired by ebook start-up Zola... Continue reading at The Bookseller
[ The Bookseller | 2014-01-06 00:00:00 UTC ]
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Kensington Publishing has acquired the ebook house, Lyrical Press. Lyrical, which was founded in 2007, and specializes in contemporary, paranormal and erotic romance; thrillers; and science fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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Even as China's leaders promise a more liberal future for the country, they are suppressing those who would tell the truthThe year began with journalists from China's Southern Weekly striking because their paper had spiked a leader calling for constitutional protections for individual liberty at... Continue reading at The Guardian
[ The Guardian | 2013-12-22 00:00:00 UTC ]
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