TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants to stay weird (but apolitical) Short-video app TikTok just announced that it won’t accept political ads. The Chinese-owned app, popular with teenagers globally, is a place for goofy memes and lip-syncing; the app says it wants to stay “light-hearted and irreverent” and doesn’t think paid political ads fit with that vibe.  “People come to TikTok because it just feels different from so many other places, and we'll continue to work hard to support that,” Blake Chandlee, a former Facebook executive who is now TikTok’s VP of global business solutions, wrote in a blog post. He says the app “will not allow paid ads that promote or oppose a candidate, current leader, political party or group or issue at the federal, state or local level — including election-related ads, advocacy ads or issue ads.” Political ads are a tricky business, as Facebook (and Chandlee) found out when bad actors based in Russia tried to influence the 2016 U.S. presidential election. And TikTok, which is owned by China’s ByteDance, is “already under fire for advancing Chinese foreign policy by censoring topics like Hong Kong’s protests and pro-LGBT content,” TechCrunch writes. Basically, why court more controversy... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-04 10:00:00 UTC ]
News tagged with: #retail sales #lindsay rittenhouse #pumpkin spice #i-hsien sherwood #alfred maskeroni #digital publisher

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Rules that carriers must retain data called incompatible with EU law

The European Union’s top legal advisor ruled on Thursday that laws requiring communications providers to retain all data, even to combat crime, are incompatible with fundamental rights. Advocate General Pedro Cruz Villalón of the European Court of Justice (ECJ) said in a published opinion that... Continue reading at PC World

[ PC World | 2013-12-12 00:00:00 UTC ]
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Paywalls Boost Ad Rates for Some Magazines and Newspapers, OPA Study Finds

Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age

[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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Hachette Partworks buys Aerospace properties

Hachette Livre subsidiary Hachette Partworks has acquired intellectual properties belonging to... Continue reading at The Bookseller

[ The Bookseller | 2013-12-10 00:00:00 UTC ]
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6 Companies That Are Trying to Solve the Native Ad Scaling Issue

As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek

[ AdWeek | 2013-12-10 00:00:00 UTC ]
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HarperCollins buys gang girl memoir

HarperCollins has acquired Sour, the true story of Tracey Miller, a former Brixton gang girl,... Continue reading at The Bookseller

[ The Bookseller | 2013-12-09 00:00:00 UTC ]
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Buying Guide: Find the perfect ebook reader

What's the best device if you want to embrace a post-paper reading world? That all depends on whether you want a dedicated reading device or a more versatile tablet. Continue reading at PC World

[ PC World | 2013-12-06 00:00:00 UTC ]
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HarperCollins buys McPherson thrillers

HarperCollins has bought two psychological thrillers by debut author Ben McPherson. Julia Wisdom... Continue reading at The Bookseller

[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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Newsweek to print weekly edition again one year after calling it quits

Editor in chief Jim Impoco announced the magazine will begin producing a weekly 'premium' print edition as early as JanuaryAmanda Holpuch Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
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Banning bad reviews undermines the very purpose of reviews

In an interview with Poynter back at the beginning of November, BuzzFeed book editor Isaac Fitzgerald said that the site will not include negative reviews. "Why waste breath talking smack about something? You see it in so many old media-type places, the scathing takedown rip. If you can’t say... Continue reading at Betanews

[ Betanews | 2013-12-02 00:00:00 UTC ]
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Forbes calls Larry Ellison book one of 2013’s best

The book about Lanai majority owner and Oracle Corp. CEO Larry Ellison’s pursuit of the America’s Cup yachting championship has received rave reviews from Forbes magazine’s editors and writers as one of the “most entertaining and illuminating nonfiction books of the year.” Author Julian... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2013-11-28 00:00:00 UTC ]
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Trinity Mirror data journalism project to be called Ampp3d

Site follows success of publisher's Buzzfeed-style social content site UsvsTh3m, which attracted some 3 million users in OctoberTrinity Mirror's new socially shareable data journalism project, a follow-up to UsvsTh3m, is to be called Ampp3d.Trinity Mirror has launched a Facebook page for the... Continue reading at The Guardian

[ The Guardian | 2013-11-27 00:00:00 UTC ]
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Instagram Is Now Publishing a New Ad Almost Every Day

Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age

[ Advertising Age | 2013-11-26 00:00:00 UTC ]
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Audible buys rights to 5,000 AudioGO titles

Amazon-owned audiobook seller Audible has bought rights to 5,000 of AudioGO's titles.... Continue reading at The Bookseller

[ The Bookseller | 2013-11-25 00:00:00 UTC ]
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Virgin buys inside story of Minecraft

Virgin Books has bought a book that goes behind the scenes of the digital gaming phenomenon... Continue reading at The Bookseller

[ The Bookseller | 2013-11-25 00:00:00 UTC ]
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Departures at Waterstones in buying 'evolution'

Waterstones has confirmed that four of the chain's range buyers have left the business as the... Continue reading at The Bookseller

[ The Bookseller | 2013-11-25 00:00:00 UTC ]
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Livefyre Buys Social Analytics Platform Realtidbits

Livefyre, a real-time social conversation and curation platform, announced it has acquired Realtidbits, a 6-year-old provider of real-time commenting and analytics services to online publishers including The CW Network, Thomson Reuters and Dow Jones Local Media Group. Livefyre’s primary... Continue reading at AdWeek

[ AdWeek | 2013-11-22 00:00:00 UTC ]
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Yahoo Goes Big With New Banner Ad Product

FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or... Continue reading at Digiday

[ Digiday | 2013-11-21 00:00:00 UTC ]
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Traditional Publishers Are Struggling as Buying Goes Automated

No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co. and Time Inc. is already declining? All said so in their most rec ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-20 00:00:00 UTC ]
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Choc Lit buys Hudson

Choc Lit has acquired a novel which was shortlisted for HarperCollins People’s Novelist of... Continue reading at The Bookseller

[ The Bookseller | 2013-11-19 00:00:00 UTC ]
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Big buys give Hearst second life

Though its headquarters building rises 46 stories over Central Park, and though its biggest magazine franchise, Cosmopolitan, sells more than a million copies on newsstands every month, Hearst Corp. is still, in some ways, little known to the general public. Certainly few people would guess that... Continue reading at Crains New York

[ Crains New York | 2013-11-17 00:00:00 UTC ]
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