Thrillist CEO Ben Lerer: Publishers Must Find Revenue Sources Beyond Advertising

For Thrillist, remnant advertising is non-existent and ads aren't sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
News tagged with: #ad business #sold programmatically

Other Publishing stories related to: 'Thrillist CEO Ben Lerer: Publishers Must Find Revenue Sources Beyond Advertising'


‘The industry will always find a way’: Candid thoughts of European publishers on the state of media

During the Digiday Publishing Summit Europe in Budapest this week, 250 publishers and industry execs shared the struggles they face navigating the current environment. The post ‘The industry will always find a way’: Candid thoughts of European publishers on the state of media appeared first on... Continue reading at Digiday

[ Digiday | 2019-10-22 04:01:43 UTC ]
More news stories like this | News stories tagged with: #media appeared #european publishers #candid thoughts #publishing summit


Digiday Research: Reader revenue is the top publisher priority for 2020

Growing direct reader revenue remains the biggest priority for publishers heading into 2020. The post Digiday Research: Reader revenue is the top publisher priority for 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-22 04:01:38 UTC ]
More news stories like this | News stories tagged with: #digiday research #reader revenue #top publisher


With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp


Digiday Publishing Summit Event Briefing: The strain of revenue diversification

Revenue diversification requires balance, discipline and conviction; advertisers want more from publishers every year, but often for the same amount of money they paid last time. Go inside the programming and conversations that defined September's event. The post Digiday Publishing Summit Event... Continue reading at Digiday

[ Digiday | 2019-09-27 04:00:48 UTC ]
More news stories like this | News stories tagged with: #revenue diversification #publishing summit


Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue

Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
More news stories like this | News stories tagged with: #balancing act #big picture #digital trends #digital media #traditional publisher


US publishers' revenues up 6.9%

Revenues from US publishers have increased 6.9% to nearly $6 billion for the first six months of 2019, with growth in all categories apart from e-books, according to the Association of American Publishers.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-29 22:31:10 UTC ]
More news stories like this | News stories tagged with: #american publishers #$6 billion


Knowing Your Worth: Finding Value in Self-Publishing

An author and publisher explains why writers shouldn’t let industry validation determine the value of their work. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
More news stories like this |


News Corp Australia revenues fall as advertising drops and subscriptions stay flat

Rupert Murdoch’s Australian mastheads and Foxtel suffer drop in revenue although global profits increase after huge loss in 2018Revenue at the Australian mastheads run by Rupert Murdoch’s News Corp fell by 6% last year, and the company’s pay TV operation, Foxtel, has also been hit by falling... Continue reading at The Guardian

[ The Guardian | 2019-08-09 01:33:05 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #australian mastheads #huge loss #results released #news corp


Total UK publishing revenues down 2% in 2018; consumer book market stable

UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 05:53:24 UTC ]
More news stories like this | News stories tagged with: #publishing industry #book market


US publisher revenues grow 6.7% in first quarter

In the first financial quarter of 2019 revenues from US publishers increased 6.7% to $2.5bn (£2bn), with growth in all categories apart from e-books and physical audio, according to the Association of American Publishers. Continue reading at The Bookseller

[ The Bookseller | 2019-06-17 14:53:07 UTC ]
More news stories like this | News stories tagged with: #financial quarter #physical audio #american publishers #american publisher #e-book


Nathan Hollier to be new CEO at Melbourne University Publishing

Appointment comes months after walkout by former CEO Louise Adler and five MUP board members in protest over university’s new strategyFive months after the dramatic exit of its former CEO Louise Adler and five board members, Melbourne University Publishing have announced Nathan Hollier will take... Continue reading at The Guardian

[ The Guardian | 2019-06-13 01:22:23 UTC ]
More news stories like this | News stories tagged with: #board members #real loss #australian publishing #academic publisher


Licensing Expo 2019: Publishers Hunt New Revenue Streams

A number of publishers and licensors exhibiting at or attending this year’s Licensing Expo in Las Vegas are looking to license their proprietary, book-based brands to manufacturers of toys, arts and crafts, apparel, and other products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue streams #licensing expo #las vegas


Digiday Research: Publishers rate YouTube’s revenue potential over other platforms’

Thirty percent of 122 publisher executives surveyed by Digiday said that YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. After YouTube, Facebook and Google AMP were second best, each with 24% of the vote. The post Digiday Research:... Continue reading at Digiday

[ Digiday | 2019-06-03 04:01:26 UTC ]
More news stories like this | News stories tagged with: #digiday research #revenue potential #google amp


At BookExpo: Sharjah Publishing City Signs Ingram Lightning Source

The distribution and remote-printing powerhouse Ingram Lightning Source becomes the anchor tenant at Sharjah Publishing City, the world's first free trade zone for publishing. The post At BookExpo: Sharjah Publishing City Signs Ingram Lightning Source appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-31 13:01:16 UTC ]
More news stories like this | News stories tagged with: #anchor tenant


Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | News stories tagged with: #ad revenue


BookExpo 2019: Where Publishers and Librarians Find Their Happy Place

The march of technology has brought a slew of changes to libraries and publishers, and of course even to BookExpo, which continues to experiment with different formats to serve its various constituencies across the book world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #librarians find #book world


Seeking More Consumer Revenue, Publishers Are Investing Heavily in E-Learning

Until a few years ago, online education of any sort was most often associated with digital degree mills and dubious promises of graduating college from the comfort of your own bedroom and pajamas. A new generation of students, however, has been exposed to digital learning throughout their... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
More news stories like this |


Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand appeared #beast mode #news publisher #revenue streams #loyal audience


Conduit women in publishing event sells out—organisers forced to find bigger venue

The newly launched collective for women in publishing, Conduit, has found an expanded venue for its inaugural meeting next month after an overwhelming response saw all spaces snapped up within an hour. Continue reading at The Bookseller

[ The Bookseller | 2019-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #overwhelming response


These moms couldn’t find bilingual books. So they started a publishing company

Patty Rodriguez and Ariana Stein started Lil’ Libros in 2014 because they had trouble finding children’s books in both English and Spanish. The Huntington Park company now has 14 titles, all written by the co-founders, and brought in $1 million in sales last year, a feat the pair never thought... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$1 million