Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the campaign will run in the U.S., U.K. and... Continue reading at 'AdWeek'
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
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Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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#branded content
#newfronts presentation
#bloomberg media
The Society of Authors (SoA) is calling on the next government to offer "more than just words" to help support British authors and the culture sector. Continue reading at The Bookseller
[ The Bookseller | 2017-04-28 00:00:00 UTC ]
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#authors soa
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The industry’s earnings hit a new high in 2016, according to the PA Publishing Yearbook 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-04-28 00:00:00 UTC ]
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#earnings hit
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked... Continue reading at Advertising Age
[ Advertising Age | 2017-04-27 00:00:00 UTC ]
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#money management
A new anthology co-published by a Brooklyn-based nonprofit and a neighboring small press is being billed as the first book to spotlight contemporary poetry written specifically by poets from, or living in, the New York City borough. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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#center stage
The Liberal Democrats have received a surge in support from the book trade ahead of the general election on 8th June thanks to the party’s clear stance against Brexit, according to a survey conducted by The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek
[ AdWeek | 2017-04-20 00:00:00 UTC ]
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#ad budgets
Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post,... Continue reading at AdWeek
[ AdWeek | 2017-04-07 00:00:00 UTC ]
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We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-31 00:00:00 UTC ]
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Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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#start publishing
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Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age
[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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#natural extension
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Afro-Caribbean bookshop New Beacon Books has decided to remain open due to the “fantastic response” from the public following the announcement of its impending closure. Continue reading at The Bookseller
[ The Bookseller | 2017-03-25 00:00:00 UTC ]
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#beacon books
The Rams’ attempt to fortify their offensive line continued Monday when they visited with center John Sullivan, people with knowledge of the situation said. The Rams released veteran center Tim Barnes shortly after the start of free agency. Last week, they gave restricted-free agent center Ryan... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-21 00:00:00 UTC ]
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#free agency
As London Book Fair's opening approaches, we look at another round of titles on offer in this year's bustling, sold-out International Rights Center. The post Rights Watch: Books Headed to the London Book Fair’s Rights Center appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-13 00:00:00 UTC ]
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#rights center
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As part of its Journalism Project, Facebook has revealed that it will allow publishers to place more ads in Instant Articles. That will allow sites like the Washington Post and New York Times to eke a bit more money out of posts published directly on... Continue reading at Engadget
[ Engadget | 2017-03-10 00:00:00 UTC ]
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#journalism project
Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek
[ AdWeek | 2017-03-10 00:00:00 UTC ]
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#include advertising
Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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#top chef
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#latest move
The book trade is celebrating International Women's Day today (8th March) with a host of events and publications ready to show solidarity with women worldwide, as well as the launch of a new prize for Women in Translation to address the gender imbalance in literature in translation. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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#show solidarity
#book trade
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As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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#rivals facebook
#location-based ads
#programmatic platform