This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the campaign will run in the U.S., U.K. and... Continue reading at 'AdWeek'

[ AdWeek | 2021-02-23 00:46:05 UTC ]
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2000 AD to revive children's comics from the '70s and '80s

Lost classic children’s British comics from the 1970s and ’80s are to be brought back to life by 2000 AD, following its acquisition of the Fleetway and IPC Youth group archive from Egmont UK last year. Continue reading at The Bookseller

[ The Bookseller | 2017-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #egmont uk #brought back

How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships

A Q&A with the Folio: Association Media Summit panelist on the nuances of selling ads and event sponsorships for the non-profit association's for-profit magazine, The Crisis. The post How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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Facebook is inserting ads midway through videos

Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at Engadget

[ Engadget | 2017-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing partners

Comparethemarket ads lead way as online firms become top TV spenders

Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian

[ The Guardian | 2017-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online platforms #hit hard #traditional media #small screen

Facebook Is Expanding Ad Breaks for Live and Uploaded Video

Publishers and creators might soon be able to make more money off their Facebook video content. Facebook is introducing or expanding three types of video ads for both the social network and publishers' websites: in-stream video ads for publisher websites, expanding ad breaks for Facebook Live... Continue reading at AdWeek

[ AdWeek | 2017-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad breaks #video ads #publisher websites

This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek

[ AdWeek | 2017-02-22 00:00:00 UTC ]
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RIGHTS EDITION: International Books Headed to London Book Fair’s Rights Center

From Italy, Brazil, Iraq, Switzerland, Spain, Turkey, Germany, the UK, and more, agents and publishers are lining up their offers for #LBF17. The post RIGHTS EDITION: International Books Headed to London Book Fair’s Rights Center appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rights center

The Raw Nerve of Pain

Daphne Merkin’s new book, This Close to Happy: A Reckoning With Depression, is at once an exploration of her own mental health and a memoir of her experiences growing up in an Orthodox Jewish family with a complicated, domineering mother. “My mother was only nice to me when I was sick,” Merkin... Continue reading at Slate

[ Slate | 2017-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #experiences growing #mental health

Politics Was Front and Center At This Year’s AWP Conference

Concern over the Trump administration was a central theme at the Washington D.C. event. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #central theme #trump administration #awp conference

Premium Publishers Tell P&G's Pritchard They Can Solve His Digital Ad Problems

An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age

[ Advertising Age | 2017-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #industry standards

HBO's Whisper Ad Campaign Asks People to Confess 'Big Little Lies'

HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age

[ Advertising Age | 2017-02-13 00:00:00 UTC ]
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Most Snapchat Discover Ads Are Either Interactive or Direct Response

As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at AdWeek

[ AdWeek | 2017-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #short form

ABA Added 87 New Member Stores in 2016

The 87 new members that joined ABA last year were spread across 32 states and the organization's growth is accelerating. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #member stores

Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Windows 10 Insider Preview Build 15014 officially adds ebook support

It's official: With Windows 10’s Insider Preview Build 15014 for PCs and phones, Microsoft’s officially opened its ebook store, adding some nifty disk- and power-management features, too. Strategically, the ebook wing of Microsoft's Store app is probably the most important for the company. But... Continue reading at PC World

[ PC World | 2017-01-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook store #officially opened

Snapchat Is Now Pitching Brands on Sequential Video Ads

Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek

[ AdWeek | 2017-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #makes sense #real estate #horizon media #business development

Los Angeles LGBT Center wins big in local theater awards

The 2016 Ovation Awards handed its top honors to Los Angeles LGBT Center’s “Hit the Wall” and “Ham: A Musical Memoir,” as well as to Celebration Theatre’s “The Boy From Oz” and “Bootycandy.” Sam Harris, the actor and singer upon whose book “Ham” was based, took the honors for lead actor in a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sam harris #lead actor #musical memoir #top honors

How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads

A Q&A with NAD assistant director Laura Brett on what publishers should keep in mind when running with the ascendant ad format. The post How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #native ads