When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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For the first time in the five years of the FutureBook Digital Census, more respondents say they commonly read on an iPad (41.9%) than do a Kindle (37.9%). However, Amazon is still by far the dominant retail site for buying ebooks. The results, from FutureBook’s Digital Census completed by... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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Wales should seek to develop a nationally coordinated library service as a longterm goal, according to a new report into Welsh libraries. The Welsh Public Libraries Review was commissioned at the end of last year by the culture minister John Griffiths and carried out over the first half of 2014... Continue reading at The Bookseller
[ The Bookseller | 2014-10-24 00:00:00 UTC ]
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Icon Books has signed a book from the anonymous Guardian columnist behind 'The Vintage Years'. The author of the column, who was known in the newspaper only as 'The Invisible Woman', was revealed last year as Helen Walmsley-Johnson, a former PA for the Guardian's editor Alan Rusbridger, who... Continue reading at The Bookseller
[ The Bookseller | 2014-10-23 00:00:00 UTC ]
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Google and Facebook continued to pour millions of dollars into federal political lobbying in the third quarter in attempts to influence U.S. lawmakers and have legislation written in their favor.Google spent US$3.94 million between July and September while Facebook spent $2.45 million, according... Continue reading at PC World
[ PC World | 2014-10-22 00:00:00 UTC ]
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UK tops chart of publications per million inhabitants by a huge margin, with only China and US publishing more titles in absolute termsUK publishers released more than 20 new titles every hour over the course of 2014, meaning that the country published more books per inhabitant than anywhere... Continue reading at The Guardian
[ The Guardian | 2014-10-22 00:00:00 UTC ]
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In October, three new cookbooks based on hit TV shows will help you take your fandom to the next level—into the kitchen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-20 00:00:00 UTC ]
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Krzysztof Kowalczyk has released SumatraPDF 3.0, a major new release of his lightweight and portable PDF and eBook reader for Windows. Version 3.0 adds support for tabs, allowing users to view multiple documents side-by-side, plus extends support for eBooks and adds a new document measurement... Continue reading at Betanews
[ Betanews | 2014-10-20 00:00:00 UTC ]
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New numbers from Nielsen Books & Consumer show that ebook sales were outsold by both hardcovers and paperbacks in the first half of 2014. The post Print Continues to Outsell Digital During First Half of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-15 00:00:00 UTC ]
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Get the latest news from the Frankfurt Book Fair, including publisher interviews, discussions with book industry thought leaders, event listings and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-10 00:00:00 UTC ]
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All the news from the of the Frankfurt Book Fair, including big buzz around a Spanish author, the word from HarperCollins CEO Brian Murray, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Download our Frankfurt Show Daily for Thursday, 9 October. This issue includes a report on HarperCollins' international plans, interviews with publishers from around the world and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-09 00:00:00 UTC ]
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Read the complete PW Frankfurt Show Daily for October 8, 2014. In this issue, a report from CONTEC, the scoop on a seven-figure deal for a debut novel, inside HarperCollins's plans for HarperCollins Germany, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Read the complete PW Frankfurt Show Daily from October 9, 2014. This issue features a roundup of the big deals that opened the show, an interview with Samsung's Rory O'Neill, photo essays, and more! Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Download our Frankfurt Book Fair Show Daily for Wednesday, 8 October 2014 to find out what was discussed in the Tuesday conferences and what's going on at the Fair today. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-08 00:00:00 UTC ]
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Download our Frankfurt Book Fair Show Daily for Tuesday, October 7, 2014. Read about VIP speakers, international rights and licensing, digital publishing platforms and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World
[ PC World | 2014-10-07 00:00:00 UTC ]
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E-book sales continue to grow in both the U.S. and U.K., but to varying degrees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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History is something Curtis Brown Ltd. has been reveling in of late, as the agency turns 100 this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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This week marks a number of milestones: 40 years for Town House Books in Aurora, Ill.; 30 for Quail Ridge Books & Music in Asheville, N.C., and 10 for stores in Waynesboro, Pa., and Berkeley, Calif. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Ad page declines. Newsstand woes. Distribution messes. Postage increases. Digital growth. It's no secret that audience development and circulation practices have been faced with a monumental set of challenges recently. As print becomes a smaller part of publishers' bottom lines, the role of... Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
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