When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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It's going to be tough for Mark Zuckerberg to break his New Year's resolution this year. He's got more than 130,000 people to keep him accountable. The post Mark Zuckerberg’s New Year’s Resolution: Start a Worldwide Book Club appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-01-05 00:00:00 UTC ]
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Microsoft's history books will undoubtedly remember 2014 as the year of Satya Nadella. But Steve Ballmer, his predecessor, is the one reaping the majority of the benefits of the new CEO's popularity. Sure, Nadella hit a $90 million jackpot when we took the top job at the world's second most... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-01-03 00:00:00 UTC ]
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Reboots of vintage characters, two toy lines sharing the same page, an entirely new Ms. Marvel on the scene—2014 was a pretty eclectic year in the world of comics and graphic novels. Here are our favorite books of 2014. The post Our 10 Favorite Comics and Graphic Novels of the Year appeared... Continue reading at Wired
[ Wired | 2015-01-02 00:00:00 UTC ]
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Poet Laureate Carol Ann Duffy, writer Ali Smith, and historian and novelist Marina Warner are among those named in the New Year Honours 2015. Duffy is made a Dame for services to poetry, while Warner, whose Once Upon a Time: A Short History of Fairy Tale (Oxford University Press) was... Continue reading at The Bookseller
[ The Bookseller | 2014-12-31 00:00:00 UTC ]
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Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
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With the movie adaptation of Laura Hillenbrand's 'Unbroken' hitting theaters tomorrow, on Christmas day, the nonfiction bestseller showed no signs of slowing down, holding on, once again, to the #1 perch on the iBooks Bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-24 00:00:00 UTC ]
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Relive the year in reading with the Fast Company staff.As the year wraps up, the Fast Company staff remembers our year in reading with our favorite books of the year. The list above is by no means comprehensive, or even the best new titles, but just some of the works we spent the last 12 months... Continue reading at Fast Company
[ Fast Company | 2014-12-24 00:00:00 UTC ]
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'Pleasant' is a graphic novel by Roz Chast that explores caring for aging parents. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-23 00:00:00 UTC ]
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Jessie Burton's The Miniaturist (Pan Macmillan) has been crowned the Specsavers Book of the Year for 2014 after a public vote. Continue reading at The Bookseller
[ The Bookseller | 2014-12-23 00:00:00 UTC ]
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Jessie Burton's debut novel The Miniaturist comes top of a public vote to be named Specsavers Book of the Year. Continue reading at BBC News
[ BBC News | 2014-12-22 00:00:00 UTC ]
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2015 will be a “year of implementation” for Penguin Random House, with the work ahead allowing PRH to “fully realise the potential of our new company”, c.e.o. Markus Dohle has told employees. In a letter to PRH staff worldwide, Dohle said that it was “incredible what our company has been able... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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Which books took off and which failed to sell? Publishers choose their books of the year, and the ones that slipped through the netThe book that made my year: The commercial publication of Picador’s year was The Miniaturist by Jessie Burton, which has just been crowned Waterstones book of the... Continue reading at The Guardian
[ The Guardian | 2014-12-19 00:00:00 UTC ]
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When Toronto-based Second Story Press celebrated its 25th anniversary this month, the room at a community center in downtown Toronto was filled with authors and illustrators who have helped the press pursue its goal of publishing important feminist and social justice books for young readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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Peter James’ Want You Dead (Pan Macmillan) has been named eBooks by Sainsbury’s eBook of the Year 2014. The award, which aims to let readers decide their stand-out “screen turner” of the year, is in its second year. Want You Dead was chosen from a longlist of more than 150 titles from a range... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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In his annual year-end letter, Penguin Random House CEO Markus Dohle cited the merger and thanked the PRH staff for the “impressive feat” of “combining two great legacies.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
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Bleak results for Rupert Murdoch’s British newspapers and book publisher Rupert Murdoch’s British newspaper and publishing division suffered an operating loss of £3.5m in the year up to June 2014 compared to a £51m profit the year before.The loss by News Corp UK & Ireland, which owns the... Continue reading at The Guardian
[ The Guardian | 2014-12-17 00:00:00 UTC ]
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Author Robert Harris will chair the judging panel for the 2014 Costa Book of the Year. He will be joined by writers Maggie O’Farrell, Bernadine Evaristo, Jonathan Stroud, Owen Sheers and Wendy Moore, actress Dame Diana Rigg, the BBC’s economics editor Robert Peston, and actress Samantha... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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Last year marked our first round up of the numerous “books of the year” features across the media. It saw a total of 660 books being touted by various critics, writers and celebrities. This year, our spreadsheet collating the reviews boasts 910 titles that have been recommended across several... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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From 'How to Cook Everything Fast' to an authoritative collection of Mexican recipes, here's a look at a few of the hefty cookbooks of 2014. ] Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-15 00:00:00 UTC ]
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Curtis Brown Literary and Talent Agency will officially launch its digital publishing arm, Studio 28, in March next year. Studio 28 will publish in the UK and other territories, seeking rights from authors already on the agency’s books or “rediscovering and reinventing literary gems from 100... Continue reading at The Bookseller
[ The Bookseller | 2014-12-13 00:00:00 UTC ]
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