When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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The main question we asked when compiling the second Books of the Year list, was: what are these sort of lists good for? Until last year, in its previous 155 years The Bookseller eschewed this kind of listing, partially because it was felt that, as the august Organ of the book trade, we were to... Continue reading at The Bookseller
[ The Bookseller | 2014-12-13 00:00:00 UTC ]
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Poet Dylan Thomas will be commemorated each year with a new "Dylan Day", to be celebrated on 14th May. The announcement comes at the end of the year-long Dylan Thomas 100 Festival, which has celebrated the centenary of the poet's birth. Dylan Day, beginning in 2015, will be funded for three... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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Faber saw a sharp drop in turnover for the year ending March 2014, and made a small operating loss for the year. The independent publisher recorded a turnover for the year of £16.3m, down 18% from £20m in the previous year. From an operating profit of £2.3m in the year to end March 2013, the... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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The UK has lost nearly 50 libraries over the past year, according to full figures released today (11th December) by the Chartered Institute of Public Finance and Accountancy (CIPFA). Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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John Wiley & Sons has reported a 6% rise year-on-year in second quarter revenue to $477m, due to growth in its Research and Education divisions, up 5% and 3% respectively, as well as to contributions from its recent acquisitions CrossKnowledge and Profiles International. Continue reading at The Bookseller
[ The Bookseller | 2014-12-11 00:00:00 UTC ]
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The number of people borrowing books from libraries in England has halved since 1997, according to the annual library statistics prepared by the Chartered Institute of Public Finance and Accountancy (CIPFA). CIPFA plans to publish its annual statistics on Thursday (11th December), but early... Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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Tencent and Baidu are only non-US digital media companies in top 10 by revenue, but country has four of top 10 fastest-growing firms, report saysChina is eroding Silicon Valley’s pre-eminent position as the home of the world’s largest internet businesses, with two companies making the top 10 by... Continue reading at The Guardian
[ The Guardian | 2014-12-08 00:00:00 UTC ]
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Mary Costello’s debut novel Academy Street (Canongate) has been voted the Bord Gáis Energy Book of the Year for 2014. The book was chosen via public vote from the list of category winners announced at the recent Bord Gáis Energy Irish Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2014-12-06 00:00:00 UTC ]
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Listening to an audiobook is, by its very nature, a sensory experience—and for the past decade, GraphicAudio, an imprint of the Bethesda, Md.–based Cutting Corp., has been targeting listeners’ senses in a big way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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YouTube star Zoella’s first book sells 78,000 copies in its first week, the highest first week’s sales of a new author ever! Girl Online, the first novel by Zoe Sugg AKA “Zoella” has pushed Jeff Kinney’s newest Diary of a Wimpy Kid: The Long Haul off the top of the chart as the fastest selling... Continue reading at The Guardian
[ The Guardian | 2014-12-03 00:00:00 UTC ]
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By Marcelle Soviero The publishing industry is busting out of business models as quickly as we can devise new ones. I think in 2015 we will see more product differentiation and more product offerings. These... Continue reading at Publishing Executive
[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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Waterstones will “break even” this year if the retailer has a good Christmas, according to its m.d James Daunt. In an interview with the Guardian, the Waterstones boss said the chain’s intention was to eradicate its losses by the end of its financial year. “We are heading towards break-even in... Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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The Miniaturist by Jessie Burton has been named as the Waterstones Book of the Year. Burton's debut novel, published by Picador, beat a shortlist that also included Man Booker Prize winner The Narrow Road to the Deep North and Samuel Johnson Prize winner H is for Hawk. Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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Fifteen years ago, at the start of the millennium, PW named Poisoned Pen Bookstore in Scottsdale, Ariz., one of 11 innovative businesses destined to influence publishing in the 21st century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
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David Walliams’ Awful Auntie (HarperCollins Children’s) has been named Children’s Book of the Year at the Specsavers National Book Awards, making it the third time in a row the author has won the honour. The awards, presented today (26th November) at a ceremony at the Foreign Office in London... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Criterion Designs is a beautiful book that captures 30 years of iconic movie covers. The post 30 Years of Iconic Criterion Covers Collected in One Beautiful Book appeared first on WIRED. Continue reading at Wired
[ Wired | 2014-11-26 00:00:00 UTC ]
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Remote ebook lending in libraries leads to a "significant" increase in borrowing, but not to an increase in book buying, according to interim trends noted at the six-month stage of a year-long pilot project. Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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In the fiscal year ended September 30, the Perseus Books Group had strong financial results, CEO David Steinberger wrote to employees in his letter reviewing the last 12 months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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The new show, Cartoon Crossroads Columbus, will launch with a two-day show in Columbus, Ohio in 2015 and transition to an annual four-day comics festival in Fall 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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Penguin Random House will “nurture, protect and champion” Sue Townsend’s work for years to come, c.e.o. Tom Weldon has said. Speaking at an event to celebrate the late writer’s life and work at The British Library, Weldon made the promise to Townsend’s family, who were in attendance. He also... Continue reading at The Bookseller
[ The Bookseller | 2014-11-22 00:00:00 UTC ]
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