When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Hodder & Stoughton's personal development imprint Yellow Kite is to host a two-day online festival to help people stay on track with their New Year’s resolutions. This is the Year, which takes place this Thursday 22nd and Friday 23rd January, will help “transform your body and mind, get... Continue reading at The Bookseller
[ The Bookseller | 2015-01-21 00:00:00 UTC ]
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With Linda Zecher, a former Microsoft executive, at the helm of Houghton Mifflin Harcourt, the publisher is focused on its core competencies, notably education. The post 135-Year-Old Houghton Mifflin Harcourt Plays to Its Strengths appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-21 00:00:00 UTC ]
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'Girl on the Train,' the hot debut novel of the season, made a strong showing but couldn't dethrone 'American Sniper' from the top of the Apple iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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Saqi Books is to press on with its English-language publishing programme, following a strategic review which saw it lose six members of staff. Publisher Lynn Gaspard is now the only remaining staff member, with the others leaving between April and October last year. Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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Digital-to-print launches like Allrecipes, POLITICO Magazine and The Pitchfork Review are becoming increasingly common, but it's rare when a brand that decided to abandon ink and paper returns to it. T.H.E. Journal, 1105 Media's magazine about K-12 education technology, is doing just that though. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
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Martin Pistorius was believed to be in a 'vegetative state' for 12 years, only to wake up and inform his caretakers he had been conscious. His triumph over adversity is captured in his memoir. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-15 00:00:00 UTC ]
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The number of youngsters reading for pleasure has declined sharply, but this sector of publishing is booming – which results in some very strange mathsAre children reading less – or more? I’m confused. If less, then what happened to the 854,262 copies of John Green’s The Fault in Our Stars that... Continue reading at The Guardian
[ The Guardian | 2015-01-15 00:00:00 UTC ]
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Set for a healthier 2015? Religion publishers offer new titles and reissues of bestsellers to encourage both physical health and spiritual fitness. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-13 00:00:00 UTC ]
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New figures from Nielsen BookScan show continuing decline since 2009 as more and more readers migrate to ebooksPrint sales of adult fiction have declined by over £150m since 2009, new figures show, as ebooks take an increasingly large bite out of the market.A review of 2014 from book sales... Continue reading at The Guardian
[ The Guardian | 2015-01-13 00:00:00 UTC ]
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Led by hits from David Walliams, Jeff Kinney and Egmont’s Minecraft stable, the UK children’s market hit an all-time high in revenue and market share in 2014, and exceeded sales of Adult Fiction for the first time since accurate records began. Continue reading at The Bookseller
[ The Bookseller | 2015-01-13 00:00:00 UTC ]
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For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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The first quarter of 2015 sees the publication of several début novels, including books by new voices James Rice, Anna Smaill and Sara Taylor. Kate Howard, editorial director at Hodder, acquired Rice’s Alice and the Fly (15th January, £14.99), on exclusive submission from Karolina Sutton and... Continue reading at The Bookseller
[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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A greater percentage of independent booksellers reported that they enjoyed Christmas sales increases in 2014, compared to the previous two years, according to a survey by The Bookseller. In a separate survey by the Booksellers Association of 80 bookshops, 55% reported sales were up—compared... Continue reading at The Bookseller
[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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The Bookseller Industry Awards will this year celebrate the ‘book’ of the year alongside the publishers, editors, and retailers who bring the titles to market. Continue reading at The Bookseller
[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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As we kick off a new year, PW asked audio publishers to share their reflections on successes and trends of 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
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A mild winter in many parts of the country, combined with the lowest unemployment in six years and significantly reduced gas prices, resulted in a strong holiday season at most independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
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Based on PW’s informal survey of stores around the country, many easily beat the National Retail Federation’s prediction of a 4.1% increase during November and December. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
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Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek
[ AdWeek | 2015-01-06 00:00:00 UTC ]
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In June, David Carey will mark his fifth anniversary as Hearst Magazines president, and a New Year's Day tradition of his (begun over a decade ago when publisher of The New Yorker) is to look back and look ahead in a letter to colleagues. In his 2015 message, Carey acknowledged that Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-06 00:00:00 UTC ]
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Children's books dominated the top of the US book charts in 2014, Nielsen BookScan's full-year statistics have revealed. Seven children's titles hit the number one spot last year and claimed pole position for 39 of the 52 weeks ending 28th December. This included an unbroken run of 15 weeks... Continue reading at The Bookseller
[ The Bookseller | 2015-01-06 00:00:00 UTC ]
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