When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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At The Irwaddy, U San OO, owner of Seikku Cho Cho publishing house spoke about the development of Burmese publishing, translations and ebooks in the country. The post Post-Censorship, Publishing Continues to Evolve in Burma appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-06 00:00:00 UTC ]
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The regional shortlists and winners of The Bookseller Industry Awards’ Independent Bookshop of the Year category, sponsored by Gardners Books, have been praised by the judging committee for their “creativity, passion and [for] demonstrating the very best the sector has to offer”. The judges —... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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Books & Books, Left Bank Books, McLean & Eakin Booksellers, Powell’s Books, and Village Books made the cut for this year's Bookstore Award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-02 00:00:00 UTC ]
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Bill Bryson’s first travel book in 15 years will be published by Transworld in autumn. The Road to Little Dribbling: More Notes from a Small Island will be a new journey around Britain by the writer. The book was announced today (26th February) at the Penguin Random House sales conference. Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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Is a pan-European ebook platform still a viable option? Or has ebook platform development progressed so far that it has rendered the point moot? The post Should Europe Develop a Pan-European Ebook Platform? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
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The Scholastic imprint releases a tribute edition of their first graphic novel for young readers Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-26 00:00:00 UTC ]
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Amazon had an outsized presence at this year's campus retail educational conference in Atlanta. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-23 00:00:00 UTC ]
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For some booksellers attending Winter Institute, the fist pumps began before their planes even touched down in Asheville, N.C. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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The deadline has been extended for independent bookshops to apply for one of the industry’s most coveted prizes – Independent Bookseller of the Year at the Bookseller Industry Awards. Indies now have until 5p.m. on Monday 23rd February to submit their entries here to be considered for the... Continue reading at The Bookseller
[ The Bookseller | 2015-02-20 00:00:00 UTC ]
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As the labor dispute at West Coast ports drags on, publishers face an increased likelihood of delays in receiving shipments from Asian printers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-18 00:00:00 UTC ]
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A new Friday night BBC2 TV arts show, "Artsnight", and a season of poetry-focused programming on BBC4, including a profile of poet laureate Carol Ann Duffy, are in the pipeline. Details of the new arts programming have been revealed ahead of a “major new partnership announcement between the BBC... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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S&S UK has seen a "challenging year" which has not been helped by a number of staffing changes, its c.e.o Ian Chapman has told The Bookseller. The c.e.o and publisher of S&S UK and International was speaking following the release of S&S's global results by its parent company CBS on... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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Reading charity Booktrust has been chosen as The London Book Fair’s Charity of the Year for 2015, the year of Booktrust's 90th anniversary. Benefits will include promotion and marketing support in the lead-up to the Fair and at the event itself, as well as year-round promotion and an... Continue reading at The Bookseller
[ The Bookseller | 2015-02-14 00:00:00 UTC ]
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Don't expect Time Inc. to merge with any of its magazine rivals soon.Time Inc. CEO Joe Ripp told investors Thursday that no mergers would happen until at least June 2016, which is the two-year anniversary of Time Inc. spinning off from Time Warner."The safest thing is to wait two years," he... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Publishers are making up for paid circ losses with verified subs though. The post Magazine Circ Continues Downward Spiral appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-13 00:00:00 UTC ]
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This year's Winter Institute showcased the vitality of independent booksellers. “Anybody who doubts the resurgence of independent booksellers, I wish they could have been in Asheville,” said ABA CEO Oren Teicher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
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BitTorrent today announced a partnership with Rapid Eye Studios to launch BitTorrent Originals. Together, the pair will create original video content and distribute it exclusively on BitTorrent Bundle, the company’s publishing platform. The post BitTorrent Will Soon Produce Its Own TV Shows... Continue reading at Wired
[ Wired | 2015-02-12 00:00:00 UTC ]
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Hachette UK finished 2014 with a net sales decline of 10% in the final quarter, compared to the same period in 2013 which saw Sir Alex Ferguson claim the Christmas number one, according to annual results released by French parent company Lagardere. Across 2014 as a whole, Hachette UK saw a... Continue reading at The Bookseller
[ The Bookseller | 2015-02-11 00:00:00 UTC ]
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The Inspire! Toronto International Book Fair, which launched last November as a three-day consumer event, will not be held again in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-09 00:00:00 UTC ]
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As shown by the title, Novak's book for kids contains no illustrations but instead includes funny words that reviews say are sure to get kids giggling. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-06 00:00:00 UTC ]
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