When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Amazon has responded to an open letter by Authors United, signed by 900-plus authors in support of Hachette, with their own open letter, Readers United. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-11 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended August 3, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Sierra Entertainment is one of those legendary companies from the '90s that died somewhere in the past decade of industry consolidation. See also: LucasArts, Mythic, Midway, Neversoft, et al. Known primarily for the "Quest" series of adventure games—King's Quest, Police Quest, Space Quest—and... Continue reading at PC World
[ PC World | 2014-08-08 00:00:00 UTC ]
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There was no missing the life-size photo of Pope Francis near one of the entrances to the 18th annual Catholic Marketing Network trade show July 29-Aug. 1. He was there in spirit, perhaps, and certainly adorned many a book cover at a show publishers said brought robust sales and many... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
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Orion Children’s is celebrating 10 years of Michelle Paver’s Chronicles of Ancient... Continue reading at The Bookseller
[ The Bookseller | 2014-08-04 00:00:00 UTC ]
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Fnac, France's largest cultural product chain, has reported only a slight drop in turnover... Continue reading at The Bookseller
[ The Bookseller | 2014-08-01 00:00:00 UTC ]
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By Jim Anderson To those steeped in the traditions of the publishing business, it may sound a bit odd to talk about the maturation of social media, which in many ways is still in its infancy. Yet social media is... Continue reading at Publishing Executive
[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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Growing up as a computer nerd, I remember thinking that I would learn how to program, so I could develop my own video games. I think this is a dream that many nerds share. I remember that my dad bought me a huge book on programming and after about 5 pages, I gave up and began reading comic books... Continue reading at Betanews
[ Betanews | 2014-07-31 00:00:00 UTC ]
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Publishing Perspectives' online book club covering the works of Haruki Murakami starts "Kafka on the Shore," perhaps the Japanese author's most beloved novel. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-30 00:00:00 UTC ]
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Adrian Jeakings, the chief executive of the regional newspaper publisher, Archant, has resigned.In what many of the company's journalistic staff view as an unexpected turn of events, he is to depart at the end of the month. He is also to step down from the board. Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-07-28 00:00:00 UTC ]
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Celebrating its 10th Anniversary with a panel starring director Quentin Tarantino in front of a packed house at the San Diego Comic-Con, it was hard to remember that when Dynamite Publishing launched 10 years ago, no one was sure what to expect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-28 00:00:00 UTC ]
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With the 40th anniversary of Richard Nixon's resignation approaching, five books on Nixon are coming to market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
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Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency.... Continue reading at Digiday
[ Digiday | 2014-07-23 00:00:00 UTC ]
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Here's the author's step-by-step guide to getting your campaign set up on the Kickstarter website, quirks and all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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From small-town New Mexico to a military base in Kuala Lumpur, publisher promises 'razor-sharp dialogue and headlong pacing'A collection of previously unpublished short stories by the late Elmore Leonard will be released next year, his publisher has said. Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-07-17 00:00:00 UTC ]
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A survey of nearly 2,500 writers has shown that median income of a working author last year was just £11,000, down by 29% since 2005A new breed of publishing event, a secretive curtain-raiser, designed to tease the book trade and the critics, is to take place somewhere in London on Monday... Continue reading at The Guardian
[ The Guardian | 2014-07-13 00:00:00 UTC ]
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Poet Owen Sheers wins Wales Book of the Year for his work about three young soldiers who are deployed to Afghanistan. Continue reading at BBC News
[ BBC News | 2014-07-11 00:00:00 UTC ]
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The year was 1984, and things were about to get interesting for a young publishing executive at the academic Westview Press, in Colorado, named Lynne Rienner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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'Unbroken,' Laura Hillenbrand’s testament to the spirit of Louis Zamperini, jumped to the #2 slot after Zamperini’s recent death, returning to Apple’s iBooks Bestseller List for the week ending July 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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##2 slot
Five-year-old Lydia Port-Burke has self-published a fairy tale now available in the UK. Proceeds for the book will go to BBC Children in Need. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-08 00:00:00 UTC ]
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