The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner ads to support its exclusive digital content.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2014-10-27 00:00:00 UTC ]
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America's first astronauts from the 1960s were all pulled from the highest ranks of the nation's military. As such, NASA's first few classes tended to conform to a rather specific demographic theme — white, male, flattop haircut you could set a watch too. By the mid-70's however, the space... Continue reading at Engadget
[ Engadget | 2023-02-12 15:30:30 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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A Chicago-based independent publisher has responded to the recent attack on Black History by offering free books. Continue reading at Book Riot
[ Book Riot | 2023-02-08 16:46:55 UTC ]
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Revenue rose at Amazon in 2022 over 2021, but profits declined, with sales in the company's online business falling for the fourth time in five quarters. The company plans to cut 18,000 jobs worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
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Kindle's Paperwhite 5 launched in 2021, but Amazon has just spruced up the models a bit with a couple of new colors and put them on sale for good measure. You can now grab them in Agave Green and Denim, with the regular 16GB variant priced at $110 (27 percent/$40 off) and the Signature version... Continue reading at Engadget
[ Engadget | 2023-02-02 09:51:00 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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Emma Straub—novelist, bookstore-owner, children’s book author, and all-round nice person—was uninvited from reading at Texas elementary schools because of her use of “foul language” on social media. In an email to parents, administrators from the Katy Independent School District (in the Houston... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-19 15:33:15 UTC ]
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Yale University historian Ned Blackhawk, author of 'The Rediscovery of America,' selects 10 must-read works of Native American history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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There’s no denying that Colleen Hoover has had an incredible year. Still, despite the relentless appetite for her novels, it seems that the people do not, in fact, want a coloring book based on her number-one bestselling book It Ends With Us, which centers on an abusive relationship faced by... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-12 17:27:54 UTC ]
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Want to read more dark and twisty stories with academic settings? Dive into 8 brilliant dark academia books written by authors of color! Continue reading at Book Riot
[ Book Riot | 2023-01-12 11:32:00 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Pantone's Color of the Year for 2023 is Viva Magenta, and we've got a roundup of books fit for celebrating the new color. Continue reading at Book Riot
[ Book Riot | 2022-12-16 11:38:00 UTC ]
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Awards and screen adaptations drive fiction, while humorous history stokes nonfiction, on China's October bestseller lists from OpenBook. The post China Bestsellers: History, Awards, Humor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-13 17:47:51 UTC ]
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Entertainment trade publisher Variety, part of Penske Media Corporation, has notched a year of record revenue and reach, partly thanks to capitalizing on heightened consumer interest in the rapidly transforming film and television industry. The publisher posted the highest-ever revenue of its... Continue reading at AdWeek
[ AdWeek | 2022-12-05 12:11:04 UTC ]
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Harvard's Tiya Miles wins the Cundill History Prize's top honor for 'All That She Carried,' a 2021 National Book Award winner. The post Tiya Miles Wins Canada’s $75,000 Cundill History Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-02 03:01:11 UTC ]
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The paleontologist and evolutionary biologist Henry Gee wins the 2022 Royal Society Science Book Prize sponsored by Insight Investment. The post England: ‘A (Very) Short History’ Wins the £25,000 Royal Society Science Book Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-29 20:32:49 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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BookLooks, RatedBooks, and more biased online rating systems getting books banned. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2022-11-04 10:40:00 UTC ]
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