The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner ads to support its exclusive digital content.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2014-10-27 00:00:00 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Eliza Clark’s debut novel was a hit on TikTok. With her next book, “Penance,” she aims for literary longevity over viral success. Continue reading at The New York Times
[ The New York Times | 2023-09-21 04:01:24 UTC ]
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A 12-page excerpt of the new graphic adaptation of historian C.L.R. James’s 1934 play about the Haitian Revolution by Nic Watts and Sakina Karimjee. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year’s number, traditional publishers are looking to shore up... Continue reading at Digiday
[ Digiday | 2023-09-14 15:29:34 UTC ]
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Looking for your own bookish community online? Let's take a look at some of the best online book clubs, 2023 edition! Continue reading at Book Riot
[ Book Riot | 2023-09-08 10:36:00 UTC ]
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Memoirs by former publishing executives have become something of a cottage industry this year, with two new books by John Sargent and Charles Scribner III offering accounts of the ongoing evolution of the business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-08 04:00:00 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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The latest iteration of Ibram X. Kendi's much-adapted, National Book Award–winning 'Stamped from the Beginning' is a graphic history adapted and illustrated by Joel Christian Gill. We spoke with them both about adaptations, book bans, and whether an anti-racist America might be possible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-06 04:00:00 UTC ]
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The history of comics is closely tied to the involvement of Jewish creators, who have had an enormous impact on the medium over the last 90 years. Continue reading at The Conversation
[ The Conversation | 2023-08-30 15:27:34 UTC ]
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Looking to diversify your reading list? Then this alphabet of SFF authors of color is a great place to start! Continue reading at Book Riot
[ Book Riot | 2023-07-19 10:37:00 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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For years I refused to read historical fiction. It seemed to me that there was something artificial—dishonest, even—in summoning a time and place that hadn’t been experienced firsthand. I couldn’t see past the affected dialogue, the funny hats, and my suspicion that the author was making it all... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-12 08:51:46 UTC ]
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This fall, Running Press cofounder Buz Teacher will release 'Among Friends,' a book featuring more than 100 personal essays by people who had a hand in shaping the book business in America in the latter half of the 20th century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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The Jan. 6 Report could be reprinted or recorded by any publisher. So when Macmillan Audio got the draft, the race unfolded with the precision of a heist film. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-13 13:00:31 UTC ]
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Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
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