The Trailblazing, Candy-Colored History Of The Online Banner Ad

The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner ads to support its exclusive digital content.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2014-10-27 00:00:00 UTC ]
News tagged with: #banner ad #wired magazine #digital arm #banner ads

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Erik Larson Is Confronting History’s Demons

The bestselling author’s latest, ‘The Demon of Unrest,’ documents the tense five-month period leading up to the American Civil War. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Winter Institute 2024: Doris Kearns Goodwin Turns the Lens of History on Herself

During Winter Institute's closing keynote in Cincinnati, author and presidential historian Doris Kearns Goodwin praised indie booksellers and discussed her deeply personal new book, 'An Unfinished Love Story.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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The Netherlands in Taiwan: 400 Years of Shared History

The 2024 Taipei International Book Exhibition’s Guest of Honor Netherlands reviews ‘400 year-long connections’ between the cultures. The post The Netherlands in Taiwan: 400 Years of Shared History appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-08 22:24:46 UTC ]
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3 New Biographical Histories Emphasizing Social Justice

These new books center the efforts of Harriet Tubman, Abraham Lincoln, and Hubert Humphrey to better the lives of the underprivileged and underrepresented. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
More news stories like this | News stories tagged with: #$7 million #media landscape #digital media


5 New Books to Read for Black History Month

These books by Black authors include moving explorations of the past, bold visions of the future, and sage advice for the present. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-01 05:00:00 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
More news stories like this | News stories tagged with: #media companies #growing number #independent publisher


Three trailblazing women in media who've been forgotten – until now

Mae D Huettig, Romana Javitz and Shirley Graham DuBois were instrumental in their respective media fields but very few of us will be aware of their individual contributions. Continue reading at The Conversation

[ The Conversation | 2024-01-22 21:21:50 UTC ]
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AIDS Activist’s Memoir Captures History

‘Love is Greater Than AIDS’ (R&L, Apr.), a memoir by the late Rev. A. Stephen Pieters, describes his watershed interview with Tammy Faye Bakker in 1985 as well as decades of AIDS activism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-13 05:00:00 UTC ]
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Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry


Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
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Publishers launch initiative to highlight Palestinian authors and history

The campaign by Publishers for Palestine will offer more than 30 free ebooks of poetry, fiction and nonfiction as ‘an act of solidarity’A group of publishers has launched a week-long initiative encouraging people to read books by Palestinian authors and about Palestinian history by offering free... Continue reading at The Guardian

[ The Guardian | 2023-11-29 17:20:38 UTC ]
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The History of the United States According to Colson Whitehead

Since the publication of his first novel in 1999, Colson Whitehead has become one of the most lauded, prized, taught, and studied American novelists writing today. Winner of the National Book Award, two-time winner of the Pulitzer Prize (the only writer apart from William Faulkner and John... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-21 09:40:53 UTC ]
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4 New Military Histories for the Dad Who Doesn't Watch Football

It's important to keep dads preoccupied over the holidays. If your dad isn't a pigskin sort of dad, perhaps he's a Civil War or World War II sort of a dad, or perhaps even a naval warfare type. If he is, these books may help keep this year's holiday season a bit more peaceful. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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PW Close-Up: Leah Babb-Rosenfeld on the History of 33 1/3

On the occasion of the 20th anniversary of Bloomsbury Academic's line of books about albums, 33 1/3, PW talked to the Publisher at Bloomsbury who oversees the series, Leah Babb-Rosenfeld, about the book line's origins, what makes it unique, and what the lasting mark of these books will be. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-15 05:00:00 UTC ]
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What happened to Washington's wildlife after the largest dam removal in US history

The man made flood that miraculously saved our heroes at the end of O Brother Where Art Thou were an actual occurrence in the 19th and 20th century — and a fairly common one at that — as river valleys across the American West were dammed up and drowned out at the altar... Continue reading at Engadget

[ Engadget | 2023-11-12 15:30:32 UTC ]
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Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
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World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event and Call for Peace

World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event and Call for Peace News and Events [email protected] Mon, 10/30/2023 - 15:47 On Saturday, November 18 at 12pm cst, the “RESISTIR Groupe” of Latin American PEN Centers,... Continue reading at World Literature Today

[ World Literature Today | 2023-10-30 20:47:30 UTC ]
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