The Trailblazing, Candy-Colored History Of The Online Banner Ad

The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner ads to support its exclusive digital content.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2014-10-27 00:00:00 UTC ]
News tagged with: #banner ad #wired magazine #digital arm #banner ads

Other Publishing stories related to: 'The Trailblazing, Candy-Colored History Of The Online Banner Ad'


What happened to Washington's wildlife after the largest dam removal in US history

The man made flood that miraculously saved our heroes at the end of O Brother Where Art Thou were an actual occurrence in the 19th and 20th century — and a fairly common one at that — as river valleys across the American West were dammed up and drowned out at the altar... Continue reading at Engadget

[ Engadget | 2023-11-12 15:30:32 UTC ]
More news stories like this | News stories tagged with: #northern california #steep decline


Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction


World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event and Call for Peace

World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event and Call for Peace News and Events [email protected] Mon, 10/30/2023 - 15:47 On Saturday, November 18 at 12pm cst, the “RESISTIR Groupe” of Latin American PEN Centers,... Continue reading at World Literature Today

[ World Literature Today | 2023-10-30 20:47:30 UTC ]
More news stories like this | News stories tagged with: #george henson #robin myers #colleen noland #cal paule #lawrence schimel #anthony seidman #featured poets #remarkable gathering #urgent voices #south america #seventy books #numerous awards #durn-barba directs #claude couffon #remarkable pens #american literature


World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event

World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event News and Events [email protected] Mon, 10/30/2023 - 15:47 On Saturday, November 18 at 10am cst, the “RESISTIR Groupe” of Latin American PEN Centers, World Literature... Continue reading at World Literature Today

[ World Literature Today | 2023-10-30 20:47:30 UTC ]
More news stories like this | News stories tagged with: #george henson #robin myers #colleen noland #cal paule #lawrence schimel #anthony seidman #featured poets #remarkable gathering #urgent voices #south america #seventy books #numerous awards #durn-barba directs #claude couffon #remarkable pens #american literature


8 New Books About Trailblazing Women

A crop of new nonfiction books, all out this coming week, explore the lives and legacies of trailblazing women around the world, from artists and activists to novelists and scientists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction books #trailblazing women #coming week #novelists


20 spooky short stories you can read for free online.

The leaves are amassing, the skeletons are out, and enormous bags of candy fill the grocery store aisles and threaten to spill their chocolates right into your mouth, through absolutely no fault of your own. Yep, it’s officially spooky season. But if you still need some help getting into the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-23 16:13:33 UTC ]
More news stories like this | News stories tagged with: #free online #short stories


News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #broader effort #publishers including


The Whole of the 'Whole Earth Catalog' Is Now Online

The seminal DIY catalogs, journals, and magazines printed by the techno-hippie Whole Earth publishing house are finally available online in digital form, all for free. Continue reading at Wired

[ Wired | 2023-10-13 10:00:00 UTC ]
More news stories like this | News stories tagged with: #digital form


Music, history and courageous journalism: Baillie Gifford prize shortlist announced

Judges praise the final six ‘exquisite and ambitious’ works in contention for the £50,000 award for nonfictionBooks tackling climate change, China, the NHS, European revolutions, ballet and music feature on the shortlist for this year’s Baillie Gifford prize for nonfiction.The six-long list... Continue reading at The Guardian

[ The Guardian | 2023-10-08 19:00:48 UTC ]
More news stories like this | News stories tagged with: #judging chair #literary editor


The 10 Best Histories of Women in WWII

Lena Andrews, author of 'Valiant Women,' pays homage to the oft-forgotten women on the WWII frontlines with this selection of brilliant histories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pays homage


How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publisher


Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #sponsorship revenue #publishing summit


Eliza Clark Was ‘Really Online.’ Now She’s Looking Past the Internet.

Eliza Clark’s debut novel was a hit on TikTok. With her next book, “Penance,” she aims for literary longevity over viral success. Continue reading at The New York Times

[ The New York Times | 2023-09-21 04:01:24 UTC ]
More news stories like this | News stories tagged with: #debut novel


Panel Mania: 'Toussaint Louverture: The Story of the Only Successful Slave Revolt in History'

A 12-page excerpt of the new graphic adaptation of historian C.L.R. James’s 1934 play about the Haitian Revolution by Nic Watts and Sakina Karimjee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #toussaint louverture #12-page excerpt #graphic adaptation


Publishers are using online job boards to diversify revenue streams

Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year’s number, traditional publishers are looking to shore up... Continue reading at Digiday

[ Digiday | 2023-09-14 15:29:34 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #recent report #publishing industry


The Best Online Book Clubs, 2023 Edition

Looking for your own bookish community online? Let's take a look at some of the best online book clubs, 2023 edition! Continue reading at Book Riot

[ Book Riot | 2023-09-08 10:36:00 UTC ]
More news stories like this | News stories tagged with: #online book


Two New Histories of Publishing

Memoirs by former publishing executives have become something of a cottage industry this year, with two new books by John Sargent and Charles Scribner III offering accounts of the ongoing evolution of the business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing executives #cottage industry #john sargent #ongoing evolution


Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | News stories tagged with: #nielsen


How 'Stamped from the Beginning' Became a Graphic History

The latest iteration of Ibram X. Kendi's much-adapted, National Book Award–winning 'Stamped from the Beginning' is a graphic history adapted and illustrated by Joel Christian Gill. We spoke with them both about adaptations, book bans, and whether an anti-racist America might be possible. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic history #latest iteration #book bans


Jewish creators are a fundamental part of comic book history, from Superman to Maus – expert explains

The history of comics is closely tied to the involvement of Jewish creators, who have had an enormous impact on the medium over the last 90 years. Continue reading at The Conversation

[ The Conversation | 2023-08-30 15:27:34 UTC ]
More news stories like this | News stories tagged with: #expert explains #comic book