The Trailblazing, Candy-Colored History Of The Online Banner Ad

The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner ads to support its exclusive digital content.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2014-10-27 00:00:00 UTC ]
News tagged with: #banner ad #digital arm #banner ads

Other news stories related to: "The Trailblazing, Candy-Colored History Of The Online Banner Ad"


Oh, Queer Canada: A Reading List for Americans in Search of LGBTQ Canadian History

When I was a child, my grandfather was embroiled in a quiet, and possibly entirely one-sided, feud with his next-door neighbor. Every summer I would visit my grandparents for a week, and follow Grandpa on his morning walks through the woodlot, along a path that skirted the neighbor’s field. Each... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-10 08:54:38 UTC ]
More news stories like this | All news stories tagged with: #reading list


Kobo’s new ereaders include its first with color displays

Rakuten has a trio of new Kobo ereaders, including the company’s first two with color displays. On Wednesday, the company revealed the $220 Kobo Libra Colour and $150 Clara Colour alongside the monochrome $130 Clara BW. You can preorder them today, ahead of their April 30 launch. The Kobo Libra... Continue reading at Engadget

[ Engadget | 2024-04-10 04:01:53 UTC ]
More news stories like this | All news stories tagged with: #ebooks #clara colour #faster processor #front light


Rakuten Kobo Releases First Color E Ink Reader

Rakuten Kobo reps said that both devices are equipped with ​color E Ink "Kaleido S3" displays, which offer “a subtle palette” for readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-10 04:00:00 UTC ]
More news stories like this | All news stories tagged with:


The Lavender Rhino, a New LGBTQ Indie Bookstore, Launches Online

The Lavender Rhino, an online independent bookstore with a focus on titles by LGBTQ authors, will launch on April 6, with ambitions to open a brick-and-mortar store at a later date. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-04 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent bookstore #brick-and-mortar store #lgbtq authors


“Worry” is the Novel of the Online Generation

The biting cultural commentary that emanates from the pages of Alexandra Tanner’s debut novel Worry is like the too-bright light of a smartphone screen at night, pulling you closer and keeping you absorbed late into the night. One year following a secret suicide attempt that only Jules, our... Continue reading at Electric Literature

[ Electric Literature | 2024-03-26 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #debut novel #electric literature #smartphone screen


Politically Charged Publisher Splinter Returns. Ad Monetizing Is Another Question

Political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside feminist publisher Jezebel, from G/O Media for an undisclosed sum. Splinter has been dormant since November 2019, and it plans... Continue reading at AdWeek

[ AdWeek | 2024-03-26 10:17:56 UTC ]
More news stories like this | All news stories tagged with: #news publisher


Unruly Writing: On the Problem with the Fragmented Art History Book

There is a disturbing trend that has emerged in the literary world as of late. Let’s call it the “Fragmented Non-Fiction Art History” book. These titles look good on bookshelves, with their aesthetically-inclined covers and trendy lineup of female artists they purport to be about. The covers are... Continue reading at Literrary Hub

[ Literrary Hub | 2024-03-05 09:53:47 UTC ]
More news stories like this | All news stories tagged with: #literary world


Bookseller Oral History Project Finds Permanent Home at the University of Iowa Libraries

The Bookseller Oral History Project, a program intended to document and preserve the history of bookselling in the U.S., has found a permanent home at the University of Iowa Libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookseller #permanent home


RuPaul has launched an online bookshop that will share its profits with writers.

There’s a new online bookstore in town—and this time it’s helmed by RuPaul. Yes, that RuPaul. (Reading being, after all, fundamental.) Allstora, announced today*, is a membership-based bookstore that offers a profit-split to authors. RuPaul serves as Allstora’s Chief Creative Officer and... Continue reading at Literrary Hub

[ Literrary Hub | 2024-03-04 16:45:28 UTC ]
More news stories like this | All news stories tagged with: #bookshop #bookstore #bestselling author #online bookstore


RuPaul Launches Author-Owned Online Book Marketplace

Allstora, an e-commerce platform with a wholesale membership model, promises to split profits with authors and offer books at steep discounts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #online book


4 New Books About Trailblazing Women

Four new books out this week zero in on various aspects of American life that women quietly helped pioneer, from fashion photography and spycraft to car culture and crosswords. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #american life #trailblazing women


Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
More news stories like this | All news stories tagged with: #publishers including #czech republic #digital advertising #dominant position #lawsuit filed


Erik Larson Is Confronting History’s Demons

The bestselling author’s latest, ‘The Demon of Unrest,’ documents the tense five-month period leading up to the American Civil War. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling author #confronting history #erik larson


Erik Larson Is Confronting History’s Demons

The bestselling author’s latest, ‘The Demon of Unrest,’ documents the tense five-month period leading up to the American Civil War Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling author #confronting history #erik larson


3 New Novels Inspired by Real-Life History

Some stories are ripped from the headlines; others are ripped from history. Three new novels publishing this week explore the lives of historical figures who left a mark on their respective eras. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-22 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #historical figures #week explore #novels inspired


Winter Institute 2024: Doris Kearns Goodwin Turns the Lens of History on Herself

During Winter Institute's closing keynote in Cincinnati, author and presidential historian Doris Kearns Goodwin praised indie booksellers and discussed her deeply personal new book, 'An Unfinished Love Story.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #deeply personal #closing keynote #winter institute


Why Edward Norton Thinks Ad-Supported Streaming Metrics Will Influence Programming Decisions

Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The... Continue reading at AdWeek

[ AdWeek | 2024-02-11 14:05:37 UTC ]
More news stories like this | All news stories tagged with: #nielsen #real time #video strategies #nielsen data #ad industry


The Netherlands in Taiwan: 400 Years of Shared History

The 2024 Taipei International Book Exhibition’s Guest of Honor Netherlands reviews ‘400 year-long connections’ between the cultures. The post The Netherlands in Taiwan: 400 Years of Shared History appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-08 22:24:46 UTC ]
More news stories like this | All news stories tagged with: #international book


3 New Biographical Histories Emphasizing Social Justice

These new books center the efforts of Harriet Tubman, Abraham Lincoln, and Hubert Humphrey to better the lives of the underprivileged and underrepresented. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #abraham lincoln


Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #media landscape #$7 million