Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Joining us late? Here’s the previous edition. Driving force The September issue of Hearst Magazines’ Road & Track includes a cool little bonus for subscribers: a sexy pin-up poster of the Toyota Supra. It’s basically a fold-out (29.5" x 21.25") advertisement that’s double-sided—a yellow Supra on the front, a red one on the back—and it incorporates a QR code that can be scanned with a smartphone to launch an AR (augmented reality) experience. The issue is rolling out nationally this week and the AR element allows users to stick a Supra (in their chosen color) anywhere (e.g., driveways, garages, in front of houses) and grab a photo of the virtual placement to share on social. It (thankfully) doesn’t require an app—the AR experience is browser-based—and works on iPhone and most Android devices. Road & Track and Toyota collaborated on the activation with eXeX (eXpanded eXistence) using web AR tech from 8th Wall. See how it works in this brief video demo: Take it slow In her latest media column, titled “The Twitter-fed disaster over Epstein’s death demands a solution: Slow news,” The Washington Post’s Margaret Sullivan writes that all the conflicting, conspiracy-theory-driven conversation about the death of wealthy financier and convicted sex offender Jeffrey Epstein is... ... an argument for what seems impossible in 2019:... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-14 18:25:45 UTC ]
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Paula Hawkins’ The Girl on the Train (Random House) has supplanted Harry Potter and the Philosopher’s Stone (Pottermore) at the top of April’s Audible Audio Download Chart, claiming only its second month at number one. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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Stephen Fry is supporting libraries by appearing in a new poster campaign from the Chartered Institute of Library & Information Professionals (CILIP). Continue reading at The Bookseller
[ The Bookseller | 2016-05-25 00:00:00 UTC ]
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Describe your role I assist on specialist digital projects across the four imprints of Kings Road Publishing: Blink, Templar, Studio Press and Weldon Owen. My role enables me to work on a wide spectrum of exciting projects, from app scoping and testing, to ebook management and sales reports,... Continue reading at The Bookseller
[ The Bookseller | 2016-05-11 00:00:00 UTC ]
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Kings Road Publishing, a division of Bonnier Publishing, has signed a global deal to publish two official Dungeons & Dragons® titles in partnership with Hasbro UK and Wizards of the Coast. Continue reading at The Bookseller
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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Twitter will automatically take mobile users who click links in its Moments section to sped-up AMP pages every time it's possible, the company said Wednesday, lending momentum to the effort to improve the mobile web experience.Accelerated Mobile Pages, or AMP for short, deliver content at near... Continue reading at Advertising Age
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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Unit sales of print books rose 5% in the week ended Feb. 28, 2016, over the similar week last year, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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Three editors, seven days, six bookstores in five states (and the District of Columbia), 2,500 miles, and countless hours of book talk and laughter add up to Tor's first-ever editors' tour. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age
[ Advertising Age | 2016-03-02 00:00:00 UTC ]
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Google's highly anticipated open-source code Accelerated Mobile Pages (AMP) has rolled out globally. Its core premise: to speed up page-load times on the mobile Web. Publishers across the pond, in Europe and beyond, have all been frantically AMP-coding article pages, and many are now running all... Continue reading at Digiday
[ Digiday | 2016-02-25 00:00:00 UTC ]
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A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new... Continue reading at Advertising Age
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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Your next cruise down the highway may be more enjoyable if you have Amazon’s Audible app and Android Auto.The audiobook app now works with Google’s car interface so you can more easily fire up a book and use the Android Auto interface to control playback. The update allows you to fine tune... Continue reading at PC World
[ PC World | 2016-02-10 00:00:00 UTC ]
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Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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What do readers in Africa and Asia really want? A new Worldreader report tracks millions of ebook downloads and reading trends across the regions. The post Worldreader Report Tracks Ebook Downloads in Asia and Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-19 00:00:00 UTC ]
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Exclusive Books has redesigned its flagship Johannesburg store, with the result breaking “the shackles and restraints of the chain-store mentality” in order to make books “sexy” again. Continue reading at The Bookseller
[ The Bookseller | 2016-01-16 00:00:00 UTC ]
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Open Road has implemented a new organizational structure that it said will help it become a broader digital content company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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Two Roads has acquired the international bestselling graphic memoir The Arab of the Future, by former Charlie Hebdo contributor and cartoonist Riad Sattouf. Continue reading at The Bookseller
[ The Bookseller | 2015-12-17 00:00:00 UTC ]
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Authors, agents and publishers have praised the increase in the number of books with lesbian, gay, bisexual and transgender (LGBT) and mental health themes in 2015, but added that more needs to be done in terms of publishing BAME (black, Asian and minority ethnic) authors and books that feature... Continue reading at The Bookseller
[ The Bookseller | 2015-12-14 00:00:00 UTC ]
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HelLLOooo! Despite—and perhaps because of—incredible advancements in technology, we're constantly romanticizing the analog and near-obsolete. Turntables are perennially en vogue, physical books are having a good year and vinyl record sales continue to climb. In a recent article in the New York... Continue reading at Fast Company
[ Fast Company | 2015-12-11 00:00:00 UTC ]
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Jane Friedman's Open Road ebook company has had one million page views for its new, direct-to-consumer online community The Lineup in its first six months of existence, Friedman revealed at the FutureBook Conference today (4th December). Open Book aims to get 10m unique users of The Lineup,... Continue reading at The Bookseller
[ The Bookseller | 2015-12-05 00:00:00 UTC ]
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"The Wiz Live!" got NBC pretty close to the Emerald City, at least ratings-wise. NBC's nearly three-hour telecast of the 1974 Broadway musical -- a soul-tinged retelling of "The Wizard of Oz" -- delivered 11.4 million total viewers, according to Nielsen. Queen Latifah starred in the title role,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-05 00:00:00 UTC ]
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