The Rundown: CMOs grapple for leverage vs. platforms

In this week’s Rundown: CMOs turn into politicians in an attempt to claw back leverage, Facebook expands its subscription support for publishers, and more. The post The Rundown: CMOs grapple for leverage vs. platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-02-15 00:00:00 UTC ]
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Question of the day: Platforms, friend or foe?

The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today’s biggest platforms: Friend or foe? Sponsored content by Parse.ly The post Question of the day:... Continue reading at Digiday

[ Digiday | 2017-04-14 00:00:00 UTC ]
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New platform uses machine learning to find the next big thing in entertainment

Anyone involved in writing books or TV and film scripts knows that whilst the entertainment and publishing sectors are constantly on the look out for the next blockbuster, nobody is quite sure what one actually looks like. A new AI platform called AUTHORS is looking to use machine learning... Continue reading at Betanews

[ Betanews | 2017-04-14 00:00:00 UTC ]
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Kobo Acquires Shelfie Technology Platform

Kobo has acquired the technology platform and staff of Shelfie, a now defunct service that offered consumers the ability to get free or discounted ebook editions of print titles that they already owned. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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Washington Post’s Arc Platform Gets a New Partner in Tronc

Since The Washington Post completed its own migration in 2015 to Arc, the customizable publishing platform built in-house but intended to be licensed out to other publications, WaPo has been slowly building out its customer base, starting with a test run on college publications that were offered... Continue reading at AdWeek

[ AdWeek | 2017-03-14 00:00:00 UTC ]
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Bonnier launches self-publishing platform Type & Tell

Swedish company Bonnier is launching a new self-publishing platform, Type & Tell, in the UK. Continue reading at The Bookseller

[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties

Called Type & Tell, Bonnier's new self-publishing platform has been quietly tested in Sweden. Its English edition launches during London Book Fair. The post Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
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Google Wants an ‘Open Dialogue’ Between Platforms and Publishers When It Comes to Monetization

BARCELONA, SPAIN--The head of Google's news and publishing partnerships unit says there should be more open dialogue between platforms and publishers in determining access to data and monetization of content. Speaking today at Mobile World Congress in Barcelona, Spain, Madhav Chinnappa, the... Continue reading at AdWeek

[ AdWeek | 2017-02-28 00:00:00 UTC ]
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How platforms get publishers to play the access game

By dangling rewards in front of publishers that go all-in with them, platforms, inadvertently or not, worm their way into publishers’ organizations and dictate their strategy. Some publishers including The Washington Post and Mic say the rewards and potential influence with the platforms are... Continue reading at Digiday

[ Digiday | 2017-02-15 00:00:00 UTC ]
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'Now is the time we have to platform young voices'

As Nikesh Shukla crowdfunds for a new essay collection, he talks about why young writers need to be given a platform.   Continue reading at The Bookseller

[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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‘Real change needs to happen:’ Publishers shrug at platform overtures

Facebook and Google have stepped up their efforts to make nice with media companies, with new hires, journalism initiatives and expanded ways to monetize content. But publishers remain skeptical, saying they need to see a substantial change in their ability to make money from all the content... Continue reading at Digiday

[ Digiday | 2017-01-30 00:00:00 UTC ]
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Children’s author platform Authorfy to launch

A new online platform connecting children’s authors and schools will launch this April. Continue reading at The Bookseller

[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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How a football publisher repurposed one event’s worth of video for 4 different platforms

With a core team of four in embedded in the Calais Jungle camp, Copa90 turned 18 hours of filmed footage into about 40 pieces of video content to be distributed across Facebook, YouTube, Twitter, Instagram Snapchat and ITV’s hub. “It’s a big consideration when shooting where something is going... Continue reading at Digiday

[ Digiday | 2017-01-19 00:00:00 UTC ]
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Hour-Long Torture on Facebook Live Could Chill Brands' Appetite for New Platform

The appearance of what appeared to be an hour-long torture video on Facebook Live could undermine efforts to get more brands and publishers to try out the feature.On Wednesday, Chicago police confirmed that they were investigating a disturbing assault that was livestreamed on Facebook's video... Continue reading at Advertising Age

[ Advertising Age | 2017-01-06 00:00:00 UTC ]
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Kobo acquires Tolino e-reading platform

Rakuten Kobo will take over the German Tolino ebook platform from Deutsche Telekom at the end of this month, pending approval from the German competition authorities. Continue reading at The Bookseller

[ The Bookseller | 2017-01-04 00:00:00 UTC ]
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The year in new platform features and tweaks, ranked

It was a busy year for digital media companies. New features like Facebook Live and Instagram Stories introduced publishers to new content formats and the potential to reach massive audiences. On the flip side, platforms’ priorities constantly seemed to be shifting, which often led to dramatic... Continue reading at Digiday

[ Digiday | 2016-12-22 00:00:00 UTC ]
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Year in Preview: 2017 will be the year that platforms pay up

Facebook's paying for live video and Snapchat's evolving the terms of its publisher compensation in 2016 were signs that the platform giants will pony up for content. But it's not out of altruism. What platforms care most about is scale. And only a select few media companies that have the scale... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
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Lulu Launches Academic Publishing Platform

Lulu officials say that Glasstree, its new online publishing platform dedicated to academic and scholarly authors, will provide a suite of online tools and services to distribute works more cost-effectively. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-01 00:00:00 UTC ]
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German Self-Publishing Platform Tredition Goes International

Bolstered by a twofold offering to both authors and publishers, German self-publishing platform Tredition will expand to the US and UK. The post German Self-Publishing Platform Tredition Goes International appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-16 00:00:00 UTC ]
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Nielsen Children's Book Summit: YouTube, Discoverability, All Ages Content, and Brands as Platforms

YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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Weather Channel’s Neil Katz: Platforms ‘have the power’ — for now

The Weather Company, which owns The Weather Channel brand, is on pace to get 2.5 billion video views on Facebook this year, said the publisher’s editor-in-chief Neil Katz. And yet there is still very little revenue being made by publishers on Facebook, which holds the power in its relationship... Continue reading at Digiday

[ Digiday | 2016-10-25 00:00:00 UTC ]
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