The Rundown: CMOs grapple for leverage vs. platforms

In this week’s Rundown: CMOs turn into politicians in an attempt to claw back leverage, Facebook expands its subscription support for publishers, and more. The post The Rundown: CMOs grapple for leverage vs. platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-02-15 00:00:00 UTC ]
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The Rundown: Publishers confront a user-experience crisis

This week’s Rundown has reports from the Digiday Publishing Summit and the trenches of Advertising Week. The post The Rundown: Publishers confront a user-experience crisis appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-27 00:00:00 UTC ]
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‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple

Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday

[ Digiday | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data sharing #distributed platforms #apple appeared #monetization options #greater flexibility

High-end digital publishers discover a new platform: print

In an increasingly inhospitable digital ad market, some luxury publishers are either turning to -- or reinforcing their commitment to -- print publications. The post High-end digital publishers discover a new platform: print appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print appeared

HarperCollins joins audiobook platform biobliotheca

HarperCollins’ audiobook catalogue will now be available on a pay-per-use basis on bibliotheca’s cloudLibrary. Continue reading at The Bookseller

[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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How CNN told the story of London’s Grenfell Tower fire on mobile platforms

For any major news publisher, when a story breaks overnight in particular, focus is on how to bring the information to places people can access via mobile. The post How CNN told the story of London’s Grenfell Tower fire on mobile platforms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-17 00:00:00 UTC ]
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Digital Solutions in India 2017: AuthorCafe, a Single-URL Authoring Platform

An online and collaborative authoring and publishing services platform, AuthorCafe, a TNQ start-up, has been in public beta since January 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Totally Entwined launches e-store and self-publishing platform

Bonnier Publishing UK's Totally Entwined Group has launched a romance e-store and self-publishing platform called First For Romance. Continue reading at The Bookseller

[ The Bookseller | 2017-06-29 00:00:00 UTC ]
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Edtech: Russian Publisher Prosveshcheniye Announces a Digital Educational Platform

In a bid to build a comprehensive digital educational content platform for Russia, the publisher Prosveshcheniye creates a partnership with Yandex. The post Edtech: Russian Publisher Prosveshcheniye Announces a Digital Educational Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-23 00:00:00 UTC ]
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Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience

The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-23 00:00:00 UTC ]
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ReedPOP Letter: Organizers Call BookExpo and BookCon ‘Powerful Platforms’

BookCon reaches its 20,000 person goal on Saturday and Sunday; BookExpo cites 7,425 attendees, "primarily booksellers, librarians, retailers, and media." The post ReedPOP Letter: Organizers Call BookExpo and BookCon ‘Powerful Platforms’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-08 00:00:00 UTC ]
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Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform

In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller status

Stephen Fry: Facebook and other platforms should be classed as publishers

Speaking at Hay festival, writer accuses ‘aggregating news agencies’ of not taking responsibility for their contentStephen Fry has called for Facebook and other “aggregating news agencies” to be reclassified as publishers in order to stop fake news and online abuse spreading by making social... Continue reading at The Guardian

[ The Guardian | 2017-05-29 00:00:00 UTC ]
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How we integrated off-platform at the Guardian

Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news... Continue reading at The Guardian

[ The Guardian | 2017-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing platforms #read content #analytics tools #news organisations

Axel Springer’s muscular approach to platforms

The German publishing giant has taken a muscular approach to fighting Facebook and Google. The post Axel Springer’s muscular approach to platforms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-09 00:00:00 UTC ]
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Promising a Platform for Interaction, Nigeria International Book Fair Opens Monday

Regulatory issues, the state of reading, and distribution questions are to figure into discussions held during Nigeria's fair next week in Lagos. The post Promising a Platform for Interaction, Nigeria International Book Fair Opens Monday appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-04 00:00:00 UTC ]
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Question of the day: Platforms, friend or foe?

The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today’s biggest platforms: Friend or foe? Sponsored content by Parse.ly The post Question of the day:... Continue reading at Digiday

[ Digiday | 2017-04-14 00:00:00 UTC ]
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New platform uses machine learning to find the next big thing in entertainment

Anyone involved in writing books or TV and film scripts knows that whilst the entertainment and publishing sectors are constantly on the look out for the next blockbuster, nobody is quite sure what one actually looks like. A new AI platform called AUTHORS is looking to use machine learning... Continue reading at Betanews

[ Betanews | 2017-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #machine learning #big thing #writing books #film scripts #creative work #early stages

Kobo Acquires Shelfie Technology Platform

Kobo has acquired the technology platform and staff of Shelfie, a now defunct service that offered consumers the ability to get free or discounted ebook editions of print titles that they already owned. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology platform #print titles

Washington Post’s Arc Platform Gets a New Partner in Tronc

Since The Washington Post completed its own migration in 2015 to Arc, the customizable publishing platform built in-house but intended to be licensed out to other publications, WaPo has been slowly building out its customer base, starting with a test run on college publications that were offered... Continue reading at AdWeek

[ AdWeek | 2017-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #customer base