The Recommender: Scott Mebus Needs You To Know That Vertical Video Is Not Okay

The best things on the Internet this week, curated by Fast Company employees. Scott MebusPhoto by Celine Grouard for Fast Company Name: Scott Mebus Role at Fast Company: Head of video and TV Twitter: @scottmebus Titillating Fact: I wrote a children's book series, The Gods of Manhattan, about a magical Manhattan that exists alongside the real life New York City. It was a lifelong dream of mine to create the kind of books I loved as a child, so everything from this point on is just gravy.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2014-06-21 00:00:00 UTC ]
News tagged with: #celine grouard #fast company #book series #real life #lifelong dream

Other Publishing stories related to: 'The Recommender: Scott Mebus Needs You To Know That Vertical Video Is Not Okay'


S&S Launches Video Series

'Behind the Book from Simon & Schuster,' a new series of videos featuring S&S editors and publishers, is now live. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster


TISP network makes innovation recommendations

New recommendations to help “foster and sustain innovation” between the publishing... Continue reading at The Bookseller

[ The Bookseller | 2014-07-31 00:00:00 UTC ]
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VIDEO: Teenage author's publishing success

A 19-year-old student from Kent has landed a publishing deal for a book that she wrote while studying for her A Levels. Continue reading at BBC News

[ BBC News | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #teenage author #publishing success #publishing deal


How Top Publishers Label Content Recommendation Ads

As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debate rages #native advertising


VIDEO: Is this the end for Archie?

One of the most famous characters in comic book history is set to bid a sad farewell. Continue reading at BBC World

[ BBC World | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #famous characters


Creator of Scott Pilgrim Finally Returns With New Graphic Novel Seconds

More than 10 years after the first Scott Pilgrim book came out, O'Malley is back with Seconds, his first new graphic novel since the series ended. Continue reading at Wired

[ Wired | 2014-07-15 00:00:00 UTC ]
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Revlon Products Play a Starring Role in #GoBold, Hearst's New Digital Video Series

Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age

[ Advertising Age | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price tag #video series #print pages


J.K. Rowling pens a new 'Harry Potter' story and 'Potter' theme park opens (+video)

J.K. Rowling recently released a short story about the futures of such characters as Harry Potter, Ron Weasley, and Hermione Granger, while the new section of Universal Studios titled The Wizarding World of Harry Potter – Diagon Alley just opened to the public. J.K. Rowling also recently... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rowling pens #short story #harry potter #ron weasley #hermione granger #wizarding world #diagon alley #recently published #robert galbraith


Authors choose sides in the duel between Amazon and Hachette (+video)

Some 'old guard' authors are joining forces in a letter criticizing Amazon, even as a cluster of self-published authors is rallying around Amazon, charging that traditional publishers like Hachette mistreat authors and readers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors #joining forces #traditional publishers


Recommended Reading: Colombia's high-tech World Cup training and testing Facebook

Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read. Colombia's High-Tech... Continue reading at Engadget

[ Engadget | 2014-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recommended reading #long-form writing


Digital Video Ads That Make You Want to Click

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek

[ AdWeek | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #santa monica #raised $2 #growing segment #digital advertising #michael lazerow #ben barokas


Facebook buys video ad platform LiveRail

Facebook Inc. bought video advertising company LiveRail to help it target and distribute video ads, AdWeek reported. TechCrunch pegged the price tag between $400 million and $500 million, although the companies haven’t disclosed the terms. LiveRail, based in San Francisco, has created a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price tag #$400 million #$500 million


Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller

Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at Advertising Age

[ Advertising Age | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video ads #video inventory #real-time auctions #ad technology #timely fashion


Facebook Buys LiveRail to Grow Its Video Ad Business

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at AdWeek

[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing concerns #video inventory #intended audience #audience data #video publishers #premium publishers


Time Incs M Scott Havens: We want to build the next LinkedIn or Facebook

Digital chief on rethinking the rules of journalism, shaking off the magazine group tag, and developing innovationM Scott Havens, senior vice president of digital at newly independent Time Inc is not a man to pussyfoot around journalistic conventions. We have to rethink the old church and state... Continue reading at The Guardian

[ The Guardian | 2014-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital chief #scott havens #sports illustrated


Infographic: Overcoming Skips and Other Best Practices for Online Video

 Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online video #ad spending #video content


Lessons From the Leaders: What it Takes to Make Digital Video a Success

  Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good reason


Zola Books, BiblioCommons Offer ‘Bookish Recommends’ to Libraries

Zola’s Bookish recommendation engine is coming to 67 libraries in the U.S., Canada, Australia and New Zealand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zola books


Amazon phone: What does it mean for bookstores? (+video)

The new Amazon Fire phone comes with technology that allows consumers to scan an item and then purchase it on Amazon.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon phone


Google's Acquisition Shows It's Hungry for More Digital Video Advertising

Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek

[ AdWeek | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward #apple tv #media companies