Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be obvious, fraud has severe negative consequences for publishers as well.Why ad fraud hurts publishersPremium publishers have everything advertisers want: targeted audiences, quality content and brand-safe environments. They are the partners of choice, and their inventory commands the highest CPMs. But premium publishers are being squeezed by a confluence of forces. The first is downward pricing pressure on CPMs driven by rapidly expanding ad network inventory. The second is the challenge of growing their audiences to attract ad dollars. Finally, the shift to mobile creates entirely new monetization challenges. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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Raven Books has landed Lady Macbethad, a historical novel exploring the "real Lady Macbeth" set in medieval Scotland, and a second title by debut author Isabelle Schuler. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 15:28:38 UTC ]
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Though Covid-19 isn't going anywhere and challenges remain, new independent bookstores are opening up and doing well. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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In our series “Can Writing Be Taught?” we partner with Catapult to ask their course instructors all our burning questions about the process of teaching writing. This month we’re featuring Made in China author Anna Qu, who will be leading a year-long Online Memoir Generator for writers of color... Continue reading at Electric Literature
[ Electric Literature | 2021-09-28 11:00:00 UTC ]
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The Bookseller's Disability Issue is published today, guest-edited by author Claire Wade who has called on the trade to harness its adaptability to bring real change for people with disabilities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 08:30:53 UTC ]
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Increasingly, books are something that libraries do not own but borrow from the corporations that do. Continue reading at New Yorker
[ New Yorker | 2021-09-02 10:00:00 UTC ]
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The Booker Prize finalist’s new autobiography is about finding an ideal home — and so much more. Continue reading at The Washington Post
[ The Washington Post | 2021-08-26 15:28:58 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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The “Saturday Night Live” comedian’s “This Will All Be Over Soon” looks back at her beloved cousin’s cancer diagnosis and death. Continue reading at The Washington Post
[ The Washington Post | 2021-08-11 13:00:00 UTC ]
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Quentin Tarantino is making the publicity rounds to promote his new book, Once Upon a Time in Hollywood. The 400-page pulp novel is based on his 2019 movie of the same name and was released in mass-market paperback. Writing for the New York Times, Dwight Garner called the book “loose-jointed”... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-21 15:21:07 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Graeme Macrae Burnet was picked out by the literary spotlight when his second novel, His Bloody Project, was shortlisted for the Booker Prize in 2016. Published by small indie Saraband, it tells of a brutal triple murder in the remote Scottish Highlands in 1869 via witness statements, a memoir... Continue reading at The Bookseller
[ The Bookseller | 2021-07-16 17:48:55 UTC ]
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Danielle Dreilinger reveals the field’s scientists and activists, as well as its regressive side. Continue reading at The Washington Post
[ The Washington Post | 2021-06-18 12:00:00 UTC ]
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Daniel Barbarisi’s book tracks a wild quest for loot buried by an eccentric millionaire in the mountains near Santa Fe. Continue reading at The Washington Post
[ The Washington Post | 2021-05-21 08:00:00 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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In a letter to the editor, AAP's general counsel called lawyer Jonathan Band's take on Maryland's library e-book legislation as a "false statement." Band responds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-06 04:00:00 UTC ]
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Celebrated young adult author L.L. McKinney (with art by Robyn Smith) is the author of 'Nubia: Real One', an endearing tale that updates the origin story of Nubia, the Black twin sister of Wonder Woman. In this eight-page excerpt Nubia confronts a dude threatening her friend and in the process... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-17 04:00:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Why are many Americans committed to preserving words and images associated with forces bent on preventing fellow citizens from living freely and equally? Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-03-03 17:59:40 UTC ]
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