Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be obvious, fraud has severe negative consequences for publishers as well.Why ad fraud hurts publishersPremium publishers have everything advertisers want: targeted audiences, quality content and brand-safe environments. They are the partners of choice, and their inventory commands the highest CPMs. But premium publishers are being squeezed by a confluence of forces. The first is downward pricing pressure on CPMs driven by rapidly expanding ad network inventory. The second is the challenge of growing their audiences to attract ad dollars. Finally, the shift to mobile creates entirely new monetization challenges. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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This talk was delivered at the 2019 Edinburgh International Book Festival. One of the longest biographies of recent years, the ill-fated Philip Roth by Blake Bailey, runs to 800 pages. It takes a total of 31 hours and 46 minutes to listen to on audiobook. Roth was 85 when he died, so his real... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-08 15:07:39 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Competition from Amazon seems to have ended as Barnes & Noble plans to open more stores in 2023 as part of a real estate expansion wave. Continue reading at Book Riot
[ Book Riot | 2022-12-22 16:50:46 UTC ]
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"Little Fires Everywhere" author Celeste Ng joins the L.A. Times Book Club Dec. 8 to discuss her latest bestseller, "Our Missing Hearts." Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-29 15:00:25 UTC ]
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There are a lot of "captains" in comics, but did any of these comic book captains actually earn the rank? Let’s put them to the test! Continue reading at Book Riot
[ Book Riot | 2022-11-21 11:32:00 UTC ]
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On May 13, I finally got to read my wayward science fiction story “It Is the Voice That Unnerves Me” in The Dread Machine. I had been submitting the story since the spring of 2019, and had thought many times about consigning it to the “retired” list. I knew every word, sentence and section break... Continue reading at Electric Literature
[ Electric Literature | 2022-10-20 11:05:00 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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“Sorry to interrupt, what does TK mean?” I hear a puzzled voice ask the presenter of the video call I’m in. Having spent the past decade working in book publishing I almost unmute myself to shout out the answer, but as I’m brand new to the company I wait for the presenter to politely reply. […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-29 08:54:20 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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The perennial bestseller is now disconnected from its reason for being. It wants to evoke our affection for nature but shows little interest in human nature or science. Continue reading at The Washington Post
[ The Washington Post | 2022-08-24 11:00:49 UTC ]
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Binc issued a plea to donors this past weekend, asking them to contribute to the organization to help booksellers affected by flooding after torrential rains hit parts of Missouri and Kentucky. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-08 04:00:00 UTC ]
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'The Realist: Last Day on Earth' and 'I’m Still Alive' Showcase the Cutting Edge of Nonfiction Comics Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-30 04:00:00 UTC ]
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From a memoir about African-Jewish cooking, Koshersoul, to one about grieving our pets, Good Grief, these new memoirs take a different approach to the genre. Continue reading at Book Riot
[ Book Riot | 2022-07-28 10:33:00 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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The science fiction author drew a standing ovation from the Ci10 audience as she discussed her childhood and start as a writer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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Pulitzer winner Geraldine Brooks’s latest book is a sweeping tale that uses the true story of a famous 19th-century racehorse to explore the roots and legacy of enslavement. Continue reading at The Washington Post
[ The Washington Post | 2022-06-17 13:11:51 UTC ]
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“Half my students had never read a Shakespeare play,” says the historical novelist, whose latest book is “Horse.” “That set my hair on fire.” Continue reading at The New York Times
[ The New York Times | 2022-06-16 09:00:23 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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