Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be obvious, fraud has severe negative consequences for publishers as well.Why ad fraud hurts publishersPremium publishers have everything advertisers want: targeted audiences, quality content and brand-safe environments. They are the partners of choice, and their inventory commands the highest CPMs. But premium publishers are being squeezed by a confluence of forces. The first is downward pricing pressure on CPMs driven by rapidly expanding ad network inventory. The second is the challenge of growing their audiences to attract ad dollars. Finally, the shift to mobile creates entirely new monetization challenges. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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There's no universal model of leadership, David Gergen argues, presenting an array of examples to inspire readers. Continue reading at The Washington Post
[ The Washington Post | 2022-06-03 12:00:43 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Kim Stanley Robinson, one of the most acclaimed living science fiction writers, is done with deep space narratives. His focus now is on solving real problems — like climate change. Continue reading at The New York Times
[ The New York Times | 2022-05-11 09:00:20 UTC ]
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Since launching in January of this year, Union Square & Co. has established itself as a publisher of broad-ranging, unique, and enriching titles across multiple categories and genres. Whether it’s publishing fresh and authentic voices in fantasy, cookbooks, or anything in between, Union... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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“Liarmouth” is about three generations of women in one family who plan to confront or kill one another. It also has a trampoline fun park. Continue reading at The New York Times
[ The New York Times | 2022-05-03 09:00:08 UTC ]
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Holiday print sales in children's books helped the US market gain 3 percent in the week ending April 16. The post An Easter Surprise in the States: 30 Million More Books Sold Than in 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-25 18:01:38 UTC ]
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If you missed the livestream, check out the recording of Sheldon Simeon, author of 'Cook Real Hawai’i' in conversation with Michelle Young of the Waimea Public Library. And register today for the next discussion, featuring Jai Chakrabarti, author of 'A Play for the End of the World.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-15 04:00:00 UTC ]
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Susan Straight's "Mecca" shows a Southern California that's far from the glitz of Hollywood. Continue reading at The Washington Post
[ The Washington Post | 2022-03-15 12:11:02 UTC ]
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He was barely equipped for the presidency, but he had an outsize impact, Jeffrey Frank writes. Continue reading at The Washington Post
[ The Washington Post | 2022-03-11 13:00:22 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Sofi Thanhauser explores the impact of textile trade and production throughout history. Continue reading at The Washington Post
[ The Washington Post | 2022-02-25 13:00:30 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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Jane Goodall brings "The Book of Hope" to the Los Angeles Times Book Club Feb. 25. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-02-09 16:00:12 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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The Broadway star is writing a memoir with the help of a journalist who encouraged her to share what she’s really like, alter ego and all. Continue reading at The New York Times
[ The New York Times | 2022-01-28 20:55:08 UTC ]
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The latest book by Benjamin Zephaniah follows a Trinidadian woman who boarded the Windrush to pursue her singing dream. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 07:13:29 UTC ]
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