The Real Victims of Ad Fraud Might Surprise You

Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be obvious, fraud has severe negative consequences for publishers as well.Why ad fraud hurts publishersPremium publishers have everything advertisers want: targeted audiences, quality content and brand-safe environments. They are the partners of choice, and their inventory commands the highest CPMs. But premium publishers are being squeezed by a confluence of forces. The first is downward pricing pressure on CPMs driven by rapidly expanding ad network inventory. The second is the challenge of growing their audiences to attract ad dollars. Finally, the shift to mobile creates entirely new monetization challenges. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-03 00:00:00 UTC ]
News tagged with: #quality content #brand-safe environments

Other Publishing stories related to: 'The Real Victims of Ad Fraud Might Surprise You'

Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
More news stories like this | News stories tagged with: #quarto group #books imprint #quarto

Ruth Coker Burks | 'I wanted the [victims] to be counted, to have their lives matter'

"They'd put a big red plastic bag over the entire door, and all his food trays were on the floor outside. And then the nurses started drawing straws to choose who would have to go in there and check on him.” On Zoom, Ruth Coker Burks is reliving the moment in 1984 when, while visiting a friend... Continue reading at The Bookseller

[ The Bookseller | 2020-11-09 02:29:37 UTC ]
More news stories like this | News stories tagged with: #home town

How the Literary World Reinvented the Book Festival in Real Time

As the literary world moved online in 2020, a central question for many organizations was how to manage the annual festivals that gather thousands of readers from around the world. Here, the directors of five festivals—Sara Ortiz of the Believer Festival, Lissette Mendez of the Miami Book Fair,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-03 09:57:24 UTC ]
More news stories like this | News stories tagged with: #real time #central question #lissette mendez #literary hub #book festival #literary world

Faber launches Cummings ad van at Barnard Castle

As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
More news stories like this | News stories tagged with: #dominic cummings

HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with: #brand identity #harpercollins

Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing

A Surprisingly Strong Year of Book Sales Continues

In spite of historical challenges, unit sales of print books were up 6.4% in the first nine months of 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #historical challenges #print books

A Surprisingly Strong Year of Book Sales Continues

In spite of historical challenges, unit sales of print books were up 6.4% in the first nine months of 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #historical challenges #print books

This Dystopian YA Novel Feels Too Real: Critical Linking, September 30, 2020

An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot

[ Book Riot | 2020-09-30 10:30:00 UTC ]
More news stories like this | News stories tagged with: #critical linking #ya novel

Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen

Alka Joshi on the Surprise of Becoming a Debut Novelist at 62

Alka Joshi’s debut novel, The Henna Artist, is taking the literary world by storm. On The Literary Life, she talks with Mitchell Kaplan about the small leap from writing ad copy to writing a novel, how both her mother and mother-in-law informed her protagonist, and the joy she’s deriving from... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-11 08:47:09 UTC ]
More news stories like this | News stories tagged with: #debut novelist #alka joshi #henna artist #mitchell kaplan #literary world

Cable news profits from its obsession with Trump. Viewers are the only victims.

In a previous story, I demonstrated that the quantity of coverage devoted by the print media to Donald Trump is without historical precedent. In 2018, “Trump” was the fourth most-used word in the New York Times. On average, Trump was directly mentioned two to three times in every article, and... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-09-08 18:00:03 UTC ]
More news stories like this | News stories tagged with: #print media

Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek

[ AdWeek | 2020-09-03 12:30:00 UTC ]
More news stories like this | News stories tagged with: #terence kawaja #george floyd #digital media

Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | News stories tagged with: #ad buyers #coronavirus pandemic #continued rise #digital media

Mermaid mania is real, and it’s seeping into the realm of nonfiction books

A variety of books aim to make sense of our obsession with these mystical beings. Continue reading at The Washington Post

[ The Washington Post | 2020-08-13 12:37:46 UTC ]
More news stories like this | News stories tagged with: #nonfiction books #make sense

Alan Dershowitz claims a fictional lawyer defamed him. The implications for novelists are very real.

“Make Russia Great Again” and “Rodham” are two recent novels that benefit from blending fact and fiction. Continue reading at The Washington Post

[ The Washington Post | 2020-08-06 12:00:00 UTC ]
More news stories like this | News stories tagged with: #recent novels #novelists

Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nonprofit organization #assists booksellers #programs manager #book industry

The real reason Jay Manuel from ‘ANTM’ made his debut novel fiction, not a memoir

For 18 seasons, he served as creative director and producer of the global phenomenon ‘America’s Next Top Model.’ But his debut novel isn’t the juicy tell-all you might’ve expected. Makeup artist and stylist Jay Manuel has spent more than 20 years in the fashion industry, most famously serving as... Continue reading at Fast Company

[ Fast Company | 2020-08-03 12:15:52 UTC ]
More news stories like this | News stories tagged with: #creative director #fashion industry #debut novel

Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | News stories tagged with: #penske media #entertainment executives #yahoo finance #on-air reporter #associate producer #tina sfondeles #chicago sun-times #latest member #presidential campaign #haverstock arrives #private equity #harvard university #visiting fellows #previous editions #tech reporters #harpercollins