The Pinterest Experiment

The world of social media is an increasingly fickle place, and no social media site has gotten more recent hype or questions than Pinterest. Promising signs: it has grown from 3.3 million users in October 2011 to 19 million users in March 2012; it is now the third largest social media network behind Facebook and Twitter, passing LinkedIn (86 million visits in March) with its 104 million visits the same month; in April, Forbes estimated the company was worth $7.7 billion. But recently, the media have started to use the word “bubble,” pointing to the slowed growth in March, and figures that show active users actually dropped off in April. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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‘Experiences and Story’: PRH’s Dan Franklin on ‘Strata’ of Innovation

'Ebooks are essentially Web sites in wrappers. So what happens if you take the wrappers off?' One answer lies in the layered reading world of Strata, a digital storytelling project from Penguin Random House and a host of collaborators led by Dan Franklin. The post ‘Experiences and Story’: PRH’s... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan franklin #innovation appeared


BEA 2016: Plucking Stories from Personal Experience

Authors are basically storytellers who do their thing on the printed page (or on your favorite electronic device), instead of around the kitchen table or wherever people gather to swap stories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #swap stories #kitchen table #printed page #personal experience


With other social platforms ‘maxed out,’ InStyle magazine focuses on Pinterest

Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evergreen content #slow burn #social platforms #pinterest appeared


To Boost Sales, Japanese Bookseller Kinokuniya Experiments With New Book Covers

The bookseller will sell limited-edition, exclusive versions of graphic novels with variant covers at its stores around the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #variant covers #graphic novels #book covers #boost sales


Google launches ebook 'experiment'

Google has launched a new digital-only bookstore "for books that cannot be printed". Continue reading at The Bookseller

[ The Bookseller | 2016-02-05 00:00:00 UTC ]
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Google experiments with ebooks designed for your phone

E-books are just digital recreations of what you can get on paper. Wouldn't it be better if they took advantage of internet-connected mobile devices to tell new stories? Google, at least, wants to give this a shot. It just launched Editions At Play,... Continue reading at Engadget

[ Engadget | 2016-02-04 00:00:00 UTC ]
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Digital media needs to make user experience a priority — or else

User experience is about empathy for the end user, Barbarian Group's Colin Nagy said on the Digiday Podcast. Many publishers miss that as they strive to churn pageviews and banner ad impressions. The result: navigating digital media is like walking on a sticky movie theater floor. The post... Continue reading at Digiday

[ Digiday | 2016-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #end user #user experience #digiday podcast


Monetizing mobile apps without harming the user experience [Q&A]

In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time... Continue reading at Betanews

[ Betanews | 2015-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ad #mobile app


Pearson: how Pinterest can work for publishers

Pinterest is a visual discovery tool focused on the future, making it ideal for publishers, the company’s marketing manager Zoe Pearson told delegates at today's Bookseller Marketing and Publicity Conference. “There are a lot of common misconceptions about what Pinterest is. We’re not a social... Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Re-working Borges is a legitimate experiment, not a crime

Argentine writer Pablo Katchadjian could face jail for remixing Jorge Luis Borges’s story The Aleph – but his is a thoroughly Borgesian experimentIn the short story Pierre Menard: Author of Quixote, Jorge Luis Borges writes of an author’s quest to reproduce Cervantes’ masterpiece, word by word,... Continue reading at The Guardian

[ The Guardian | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual library #literary estate #considerable amount


Facebook's Experiment to Publish News Articles Has Gotten Awfully Quiet — Three Weeks After Everyone Was Freaking Out About It

On May 12, Facebook launched its much discussed publishing product designed to let media companies post their articles directly to its iOS app.   Called "Facebook Instant Articles," the new format loads stories on mobile phones up t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile phones #ios app #articles directly #facebook launched


Why now is the time for brands to go all-in on Pinterest

Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching... Continue reading at Digiday

[ Digiday | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video distribution #social sites #web traffic #pinterest appeared


Twitter boss confirms plans to expand curated 'experiences' to all users

Users should not panic about a Facebook-style filtered timeline just yet, but Dick Costolo says curation will happen for ‘logged in users’ as well as passing visitorsTwitter will expand its efforts to “curate” tweets and media for its users, according to chief executive Dick Costolo, although... Continue reading at The Guardian

[ The Guardian | 2015-04-29 00:00:00 UTC ]
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Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Experience tells on Baileys Women's Prize shortlist

Five writers on the six-strong shortlist for this year’s Baileys Women’s Prize for Fiction – Rachel Cusk, Kamila Shamsie, Ali Smith, Anne Tyler and Sarah Waters – have all been shortlisted for the award before.  The sixth novelist, Laline Paull, is shortlisted for her debut The Bees (Fourth... Continue reading at The Bookseller

[ The Bookseller | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sarah waters #anne tyler #ali smith #kamila shamsie #rachel cusk #six-strong shortlist


London Book Fair 2015: At Digital Minds, Publishers Urged to Experiment, and Learn

The seventh annual Publishing for Digital Minds Conference kicked off the London Book Fair, with the main exhibits officially opening on Tuesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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Southbank to create Alice in Wonderland 'immersive experience'

Macmillan and Southbank Centre have teamed up to put on an immersive theatre production to celebrate the 150th anniversary of Lewis Carroll’s Alice’s Adventures in Wonderland. As part of the Imagine Children’s Festival, sponsored The Book People, which takes place from Monday 9th February to... Continue reading at The Bookseller

[ The Bookseller | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #takes place #book people #imagine children #lewis carroll #150th anniversary #immersive experience #southbank centre


Google 'experimenting with buy button'

Google is looking to experiment with a "buy now" button that would allow browsers to shop directly through the search engine, without having to visit a retailer's own website. According to a report in the Wall Street Journal, the search giant is seeking to compete directly with Amazon, which... Continue reading at The Bookseller

[ The Bookseller | 2014-12-17 00:00:00 UTC ]
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Scientists Experiment With... Robotic Bacteria?

A team at MIT has begun work on microscopic bacteria-like robot which can be injected into the human body.MIT researchers are researching robotic bacteria that walk through human bodies that could help deliver drugs to different organs and even detect tumors. In a journal article published in... Continue reading at Fast Company

[ Fast Company | 2014-10-24 00:00:00 UTC ]
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Here Come the Men of Pinterest

Pinterest's first explosive growth was fueled by women, as suggested by early reports from women's magazines that their sites were suddenly getting more traffic from Pinterest than from Facebook.But don't discount the growing group of men on the social pinboard, said Don Faul, head of operations... Continue reading at Advertising Age

[ Advertising Age | 2014-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amy poehler #growing group #early reports #explosive growth #digital conference